Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 08/03/2020
Stories B4 Statements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
info_outline
Dale’s Magic Formula
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
info_outline
Calculate Your Worth
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
info_outline
History’s Greatest Salesman
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
info_outline
Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
info_outline
Accelerated Learning Tips
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
info_outline
The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
info_outline
A Tale of Two Mindsets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
info_outline
How to Find Your Mentor
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
info_outline
The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineWhen you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
I didn’t truly realize the significance of creating a movement until the end of 2008. We were in the middle of the Great Recession and I had just finished selling over 800 spots in my Teleseminar Secrets program. The only issue was that the majority of those sales came from affiliates which have a higher refund rate.
My goal was to hold on to as many of those students as possible, so I created a Facebook page for them to go to and interact with each other. This was pre-Facebook groups so I did what I could to maximize the use of the platform. Engagement was higher than ever amongst my students and I ended up only having to give about 30 refunds. Which is amazing.
Why did this work? Because rather than sell to a market, I created a movement for my students. I gave them a place to connect and engage and learn from one another as they implemented the information they learned in the course. Listen to learn how you can create your own movement and retain the majority of your students and sales. Your three key insights are:
- What the three functional elements of constructing any movement are.
- Why creating movements in business outperform finding markets.
- How to convert the three movement elements into money making tools.
What kind of movement will you make?
In This Episode:
[01:31] - Welcome back to All Selling Aside.
[02:15] - Why selling is fun.
[04:21] - Learn the three key insights you’ll learn about creating movements.
[06:11] - The year is 2008 and Alex is in his fourth year of Teleseminar Secrets.
[09:03] - Listen as Alex shares his stick strategy for that time.
[11:26] - How did he boost client retention from mostly affiliate sales?
[12:27] - Why Facebook became his movement creation platform.
[14:11] - People want the movement more than the content.
[14:35] - What is a movement?
[16:20] - You don’t have customers or clients in a movement you have a member.
[16:53] - Learn the three functional elements of a movement.
- New vocabulary
- New community
- New leaders or role models
[20:06] - Why are movements more profitable than a market?
[26:06] - How do you convert the three movement elements into money making tools?
[28:30] - The Alexism is, “You know if you’re a true business leader because after your job is done, all of your followers say, ‘We did it ourselves!’”
[29:15] - Hear a quick review of the key insights in this episode:
- What the three functional elements of constructing any movement are.
- Why creating movements in business outperform finding markets.
- How to convert the three movement elements into money making tools.
[30:35] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[32:19] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series
Editing and show notes for All Selling Aside by Pro Podcast Solutions.