The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 07/13/2020
Stories B4 Statements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
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Dale’s Magic Formula
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
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Calculate Your Worth
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
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History’s Greatest Salesman
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
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Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
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Accelerated Learning Tips
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
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The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
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A Tale of Two Mindsets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
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How to Find Your Mentor
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
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The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineIn 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
The old 3M sequence was market, message, and media but that model no longer works. You’re not looking to identify or create a market any longer. No, in this day and age you have to create a movement. You have to engage and connect people so that they feel as if they are part of a community working toward a goal.
Which is why the new 3M sequence looks something like this: Movement, monetization, and media. Without creating or inspiring movement, you are setting your business up to fail.
Listen in to review these three key insights:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
So if you were to create your own movement, how would it be structured?
In This Episode:
[01:31] - Welcome back to the weekly podcast devoted to coaches and consultants.
[04:24] - Learn the three key insights being reviewed in this episode.
[06:21] - It’s 2006 and the first Teleseminar Secrets (TSS) Challenge is in full swing.
[09:18] - Why the TSS Challenge changed so many lives. Learn the old 3M sequence.
[10:30] - Alex shares the new 3Ms: Movement, Monetization, and Media.
[11:59] - Why creating your movement is the most important of the three.
[14:24] - How do you develop a movement?
- Name it.
- Design it.
- Test it.
- Maintain it.
- Do what it takes to “become” it.
[16:40] - If Alex were to have a “succeed” movement, he’d start with…
[19:36] - … and it would end with rewards and acknowledgement.
[23:34] - How long the missions/challenges last.
[24:26] - The Alexism is, “In physics, nothing happens until something moves. In sales and marketing, nothing happens until someone moves.”
[25:12] - Hear a quick review of the key insights in this episode:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
[27:05] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[28:32] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series
Editing and show notes for All Selling Aside by Pro Podcast Solutions.