Learnable Skill Secrets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 02/10/2020
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
info_outline Dale’s Magic FormulaAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
info_outline Calculate Your WorthAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
info_outline History’s Greatest SalesmanAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
info_outline Anatomy of MovementsAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
info_outline Accelerated Learning TipsAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
info_outline The New 3M SequenceAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
info_outline A Tale of Two MindsetsAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
info_outline How to Find Your MentorAll Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
info_outline The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineFor many years I have implemented a morning routine to build my skills as a copywriter. Every single morning, I sit down for 33 minutes and 33 seconds, I have this set on a timer, and write out ads written by the great copywriters. I spend time studying the process and the words so that I can master copywriting.
Copywriting is one of the most learnable skills in business, but so many people don’t want to do it. On March 9th, 2003, my birthday, I was reading the Gary Halbert Letter. The letter starts off with some person asking Gary if they could become a great copywriter in 30 days. Gary says “yes,” and then goes on to explain how.
The moral of the story is that to become great at any skill, you have to immerse yourself in the skill. Whether you’re writing out great ads, immersing yourself in a new language, experiential immersion is the key to fluency.
Keep in mind that you don’t need to master a skill to use that skill. You simply need to be fluent in it. Listen in as I share these three key insights about learnable skill secrets:
- Why learnable skills lead to accelerated growth and profit.
- Why learnable skill secrets are transferable to your team.
- How learnable skills do NOT require mastery or fluency.
Once you’ve become fluent at a skill, you can transfer that skill to your team through experiential immersion and role-play. Listen in to hear how.
In This Episode:
[04:22] - Alex shares the three key insights for this episode.
[06:11] - It’s March 9th, 2003, Alex’s birthday, and he was reading the Gary Halbert Letter. Listen as he shares a quote.
[08:17] - Learn what characteristics Gary Halbert thinks good copywriters need.
[11:12] - Why you need to use the resources Gary provides for the rest of your life.
- Scientific Advertising by Claude Hopkins
- The Robert Collier Letter Book by Robert Collier
- Tested Advertising Methods by John Caples
- How to Write a Good Advertisement by Vic Schwab
- The Gary Halbert Letter (all back issues) by Gary Halbert
- The Boron Letters by Gary Halbert
- The Lazy Man’s Way to Riches by Joe Karbo
- Breakthrough Advertising by Eugene Schwartz
- 7-Steps to Freedom by Ben Suarez
[14:06] - After you’ve studied the ads, you write them out by hand. Learn why.
[16:44] - Once you’ve written the great ads by hand, find ads in your niche and handwrite those as well.
[19:04] - Your first ad should take the longest. After that, you test it and continue to use these steps as a recipe.
[20:12] - Why are learnable skills transferable to your team?
[21:12] - Alex lists out several additional learnable skills and why experiential immersion is the best way to learn.
- Sales Copywriting
- High-End Selling
- Virtual Presentations
- Public Speaking
- Learning additional languages
- Curriculum Design
- Productivity
[23:48] - Mastery is not required for learnable skills. You only need fluency.
[27:09] - Before you can sell high-end products, become a high-end client. Learn why.
[28:09] - Learnable skills can be transferred to your team through role-play and experiential immersion.
[29:53] - The Alexism is, “Experience is not the best teacher. Experience is the only teacher.”
[30:15] - Hear a quick review of the key insights in this episode:
- Why learnable skills lead to accelerated growth and profit.
- Why learnable skill secrets are transferable to your team.
- How learnable skills do NOT require mastery or fluency.
[33:08] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[35:13] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series
Alex Mandossian’s free live Friday show
WSGAT - What’s so great about that?
Scientific Advertising by Claude Hopkins
The Robert Collier Letter Book by Robert Collier
Tested Advertising Methods by John Caples
How to Write a Good Advertisement by Vic Schwab
The Gary Halbert Letter (all back issues) by Gary Halbert
The Boron Letters by Gary Halbert
The Lazy Man’s Way to Riches by Joe Karbo
Breakthrough Advertising by Eugene Schwartz
7-Steps to Freedom by Ben Suarez
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