Preframing Magic Reveal
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 02/17/2020
Stories B4 Statements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
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Dale’s Magic Formula
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
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Calculate Your Worth
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
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History’s Greatest Salesman
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
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Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
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Accelerated Learning Tips
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
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The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
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A Tale of Two Mindsets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
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How to Find Your Mentor
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
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The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineEven the most well-planned out marketing campaigns fail if the message or audience is off. If you have the right message but the wrong audience, or the right audience and wrong message, then your marketing will fall flat. Learn how pre-framing your offer eliminates this issue.
When you pre-frame your offer, you’re letting your potential customers or clients pre-qualify themselves. There are several ways to do this, but when you use Dr. Robert Cialdini’s 7-tactics, you can turn a cold audience into a hot audience, even if they wouldn’t benefit from your offer.
By establishing trust upfront and letting your potential clients and customers know exactly what you’re offering or what your message is about, you create a loyal following. For instance, if your offer of premium beef lands on the lap of a premium vegan-only eater, but you’ve told them to “stop-reading” if they don’t like premium beef, you’ve created a sense of trust
Pre-framing your message is one of the most effective ways to reach your ideal client avatar. You cannot sell to everyone, that’s one of the biggest marketing mistakes you can make. Instead, make sure your message is making it to the right people. Listen in as I share these three key insights about learnable skill secrets:
- What pre-framing is and how it is a pre-suasive tool to invite more sales.
- Why pre-framing is critical to every selling conversation you and your candidates engage in.
- How to apply pre-framing magic by modeling the masters who have done it before you.
As you craft your offers and the messaging around them, keep the pre-suasion framework in mind. I share all 7-tactics as well as how you can use them in your messaging. Listen in to learn more.
In This Episode:
[04:11] - Learn the three key insights for episode 97.
[05:38] - Alex shares the 4-scenarios of the perfect message-to-market match.
- The right message to the right audience.
- The right message to the wrong audience.
- The wrong message to the right audience.
- The wrong message to the wrong audience.
[07:10] - Can an audience be warmed up? Yes! With pre-framing.
[09:04] - What is pre-framing?
[11:07] - Listen as Alex quotes Dr. Cialdini’s “pre-suasion” definition.
[12:47] - No matter what soil you start with, you can prepare the ground for planting. Alex shares how this applies to selling.
[13:47] - Learn the 7-tactics to creating pre-suasion magic.
- Establish trust.
- Direct their attention.
- Unarguable truths.
- Open loops.
- Frequently asked questions.
- Story seeding.
- Commitment
[23:40] - It’s no who you persuade it’s how you pre-suade that denotes a good vs great marketing campaign.
[24:05] - Ask your clients for their advice rather than their opinion. Alex shares what this means.
[25:06] - Learn which frames matter.
[29:25] - The Alexism is, “Hiring a business mentor shaves off years of trial and error because you can never read the label from inside the jar.”
[29:50] - Hear a quick review of the key insights in this episode:
- What pre-framing is and how it is a pre-suasive tool to invite more sales.
- Why pre-framing is critical to every selling conversation you and your candidates engage in.
- How to apply pre-framing magic by modeling the masters who have done it before you.
[30:50] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[32:35] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series
Alex Mandossian’s free live Friday show