Six Avatar Distinctions
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 03/23/2020
Stories B4 Statements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
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Dale’s Magic Formula
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
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Calculate Your Worth
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
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History’s Greatest Salesman
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
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Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
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Accelerated Learning Tips
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
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The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
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A Tale of Two Mindsets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
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How to Find Your Mentor
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
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The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineOne of my clients, Dr. Tim Zelko, was once an OB-Gyn and is now a cosmetic surgeon. He’s on a mission to help his clients in a completely different way than he once did. Now, while we’ve been working together, we noticed a trend with his conversion rates after the initial consultation.
What was that trend? If he was the one having the conversation with the patient, then he could convert from a botox client to something more. If one of his staff had the conversation, conversions dropped.
The issue was that there was no determinant client avatar. His staff had no idea “who” they were speaking to and how to break through the roadblocks to a sale. I sat down with his office manager and we came together to develop a client avatar using the six key elements of avatar creation, and guess what, their sales have gone up significantly.
Many people fail to create client avatars out of the fear of limiting their audience. Instead, think of creating your client avatar as an exercise in targeted marketing. If you market to everyone, you market to no one. Listen in as I share:
- What an avatar persona is and why marketers fear creating one.
- How to create your company’s avatar persona with the six key elements.
- What is an avatar narrative” and how can it generate more referrals?
So take a moment and think about your client avatar. Have you told their story yet? If not, it’s time to get to work.
In This Episode:
[01:45] - Welcome back to All Selling Aside.
[04:42] - Learn the three key insights for this episode.
[06:38] - Hear Dr. Tim Zelko’s story of transforming from an OB-Gyn to a cosmetic surgeon.
[08:35] - Despite studying the greats, Dr. Z failed to create his company’s avatar persona.
[09:52] - Why do marketers fear creating an avatar persona?
[11:38] - Learn how Alex trained Dr. Z’s staff to increase the office conversion rate.
[12:29] - What are the three elements of moving toward pleasure:
- Aspirations - who do they want to become?
- Attributes - who are they today?
- Affiliations - who do they routinely congregate with?
[14:50] - What are the three moving away from elements?
- Frustrations - what daily irritations do they face?
- Fears - what actions scare them?
- Foibles - what behavioral quirks do they publicly display?
[17:50] - Learn what an avatar narrative is and how to write one.
[20:52] - Once you’ve clarified your avatar, your referrals will start to flow in.
[21:33] - The Alexism is, “Beware of quitting too soon when identifying your avatar. Dr. Seuss was rejected by his first 23 publishers, but his 24th sold 6M books.”
[22:35] - Hear a quick review of the key insights in this episode:
- What an avatar persona is and why marketers fear creating one.
- How to create your company’s avatar persona with the six key elements.
- What is an avatar narrative” and how can it generate more referrals?
[23:57] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[26:00] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series