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Open Loop Influence

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Release Date: 04/20/2020

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.

Dale’s Magic Formula

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.

Calculate Your Worth

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?

History’s Greatest Salesman

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?

Anatomy of Movements

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.

Accelerated Learning Tips

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.

The New 3M Sequence

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.

A Tale of Two Mindsets

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.

How to Find Your Mentor

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

The 5-P’s of Effectiveness

All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?

More Episodes

Have you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you ever told your kids to grab their shoes and coat and get in the car… you have a surprise for them. What was their reaction?

If they started breathlessly asking you about the surprise and you had their complete and utter attention, then you successfully opened a loop. Once you get the kids in the car, you’ll either drag out the surprise or you’ll close the loop and give up the ghost.

This same principle applies in sales. When you’re speaking with someone about your product or service, you open loops to keep them hanging onto your every word. As you go through your spiel, you start closing loops, one by one.

By the time you get to the end, your prospect is either ready to buy or they’re ready to say no. This is called the open loop principle. You weave a story opening and closing loops in just such a way to keep your potential client intrigued and excited about what you’re offering them.

Listen in as I share:

What the “open loop” principle is and how it is designed to ethically influence others
Why the “open loop” principle is a fast and easy way to suspend attention.
How the “open loop” principle works, step-by-step, in marketing communications.

You don’t have to create new loops every single time you try to sell something. You can use templates and just make sure that the loops make sense with your new product or service. I’m using Success Resources Virtual summits as an example. What kinds of loops will you start using?

In This Episode:

[03:51] - Alex shares the three key insights for the episode.

[05:08] - Listen as Alex recounts the first big action he took when the pandemic came to the U.S.

[07:19] - Come late March Alex thought up Success Resources Virtual.

[09:37] - He knew exactly what they should do thanks to the open loop principles.

[11:10] - What is the open loop principle and why is it ethical?

[13:26] - Why is the open loop principle so enticing?

[15:48] - The biggest diservice you can do is to forget to close a loop.

[16:58] - How do you map out your loops to move your audience along the story?

[19:05] - Alex shares an example of the open loop principle in effect with a diamond ad.

[22:51] - Listen as Alex breaks down the ad and why it is so effective.

[25:35] - How did he apply this principle to the Success Resources Virtual program?

[28:44] - Alex reveals the second open loop for SRV.

[30:55] - Learn more about the third loop and how it was closed.

[33:45] - What was the 10-second intro template used for each summit?

[35:14] - The Alexism is, “Unlearning old habits is harder than learning new ones!”

[35:37] - Hear a quick review of the key insights in this episode:

What the “open loop” principle is and how it is designed to ethically influence others
Why the “open loop” principle is a fast and easy way to suspend attention.
How the “open loop” principle works, step-by-step, in communications.

[37:08] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!

[39:08] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian

Alex Mandossian Fan on Facebook

Alex’s Friday Live events

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Alex Mandossian’s free live Friday show

Roy H. Williams