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Frameworks That Sell: Amanda Walker on Coaching Smarter

Becoming You Podcast

Release Date: 06/18/2025

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In this value-packed, in-person interview, Rebecca sits down with master business mentor and “coach’s coach” Amanda Walker to discuss what every entrepreneur needs now more than ever—trust, frameworks, and results-driven offers.

With skepticism rising in the online space, Amanda and Rebecca tackle what they call the “trust recession” in coaching—and how coaches can rise above the noise by building real transformation into their businesses.

From Amanda’s proprietary Small Bite Offer methodology to her proven process for transforming lived experience into repeatable frameworks, this conversation is a must-listen for any coach or service provider ready to scale with substance over hype.

 

What You’ll Learn in This Episode:

  • Why the coaching industry is experiencing a trust recession

  • How to turn your lived experience into a proprietary framework

  • The power of frameworks to boost confidence, clarity, and client outcomes

  • Why marketing results is more effective than selling “coaching”

  • How Amanda uses Small Bite Offers to build trust and create conversion

  • Examples of frameworks working across industries (not just coaching)

  • Actionable tips for building a signature process that scales with ease

 

Notable Quotes:

“Every coach should stop selling coaching and start selling results.” – Amanda Walker

“The beauty that sets you apart is when you capitalize on your lived experience.” – Amanda Walker

“People don’t like surprises unless you’re delighting them. Frameworks show them what’s next.” – Rebecca Cafiero

 

Resources Mentioned:


Action Steps for Listeners:

  • Stop selling time, start selling outcomes—your clients care about results

  • Build your framework from your lived experience, not borrowed tactics

  • Create a Small Bite Offer to deliver a quick win and earn trust

  • Niche down by owning what makes your approach uniquely yours

  • Plan for scale—make sure your client experience is repeatable and transformational

Resources & Links:

 

Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:

https://bit.ly/rebeccasbalanceblueprint

 

Subscribe for more soulful, strategy-filled episodes:

https://www.youtube.com/rebecca.cafiero