Behind the Scenes of PitchWell: Empowering Human Voices in an AI World
Becoming You Podcast
In this high-energy and deeply personal episode, I’m pulling back the curtain on the second big secret I’ve been keeping. PitchWell, my new AI-powered visibility platform built for thought leaders, experts, and entrepreneurs who are ready to be seen. What started as a soul slap at a women’s event in Palo Alto turned into a whirlwind of ideation, innovation, and execution, and I’m taking you behind the scenes of it all. From building a startup in 60 days using AI and no-code tools to reimagining how visibility and PR should work in today’s noisy, algorithm-driven world, this...
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Planning, Packing, and Pursuing Dreams: The Road to Sicily
Becoming You Podcast
In this heartfelt and inspiring episode, I’m finally sharing the full story of our family’s move to Italy, a dream over a decade in the making. From the first conversations with my husband about living abroad to packing up our life and saying yes to a brand new chapter in Sicily, I’m taking you behind the scenes of the emotional, logistical, and entrepreneurial journey it took to get here. I open up about why we chose Sicily, how we’re navigating parenting and business in a brand-new country, and what it means to align your life with your values, even when the path is uncertain....
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Introducing the Big Guy: A Decade + of Marriage, Growth, and Staying Connected
Becoming You Podcast
In this heartfelt and candid episode, I’m sitting down with my husband, Igino Cafiero, to share an unfiltered look inside our 14-year relationship. From meeting on Match.com to navigating long-distance dating, marriage, miscarriage, entrepreneurship, and raising two kids, we’re opening up about the real moments that have shaped us—both the beautiful and the hard. Together, we talk about what it takes to build a resilient marriage, why radical honesty has been our compass, and how we keep growing individually and together. Whether you’re in a long-term partnership or dreaming of...
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Enneagram Meets the Spotlight: Finding Your Aligned Visibility
Becoming You Podcast
In this special business bestie episode of Becoming You, I’m joined by my dear friend and Enneagram wizard, Tracy O’Malley, for a candid, hilarious, and deeply practical conversation about the paradox of visibility—why we ache for it, why we sabotage it, and how our Enneagram type quietly dictates both. We unpack the emotional rollercoaster of being seen, the sneaky ways we hide (even while appearing visible), and why alignment matters more than any perfectly polished pitch. Whether you’re an entrepreneur, a coach, or simply someone craving more impact, this episode will help you...
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The Truth About Visibility: Why You Must Show Up Before You Feel Ready
Becoming You Podcast
In this solo episode, I’m pulling back the curtain on what it takes to feel visible and confident—before you think you’re “ready.” Over the years, I’ve seen so many brilliant women (including myself!) get stuck in comparison, perfectionism, and impostor syndrome. Today, I’m sharing the mindset shifts and tactical tools that have helped me—and my clients—step into the spotlight with more ease, clarity, and purpose. From my 3-part framework for defining your unique expertise to actionable tips for pitching yourself, this episode is your reminder that you don’t have to...
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Higher Self Habits for Women Who Want More
Becoming You Podcast
In this empowering in-person conversation, Rebecca Cafiero is joined by habits expert, bestselling author, and former tech executive Alessia Citro to unpack the truth behind habit formation and how to build a life that actually supports the woman you’re becoming. Alessia shares her deeply personal journey from burnout and overachievement to the creation of her Higher Self Habits method, designed specifically for high-performing women craving alignment, energy, and meaning. Through science-backed insight and feminine wisdom, this episode reveals why rigid routines don’t work—and how to...
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Business Class Boundaries: How I Take 10 Weeks Off a Year Without Falling Behind
Becoming You Podcast
In this inspiring solo episode, Rebecca Cafiero shares her journey balancing entrepreneurship, family life, and her passion for travel, specifically as she prepares for a month-long European trip. Through transparent storytelling and actionable strategy, Rebecca unpacks what it takes to design a life and business that honors ambition and joy. From planning extended time off and traveling with kids to leveraging tools like AI for smarter travel, this episode is your permission slip to live first, without sacrificing momentum in your business. Whether you're an entrepreneur, a busy parent,...
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Frameworks That Sell: Amanda Walker on Coaching Smarter
Becoming You Podcast
In this value-packed, in-person interview, Rebecca sits down with master business mentor and “coach’s coach” Amanda Walker to discuss what every entrepreneur needs now more than ever—trust, frameworks, and results-driven offers. With skepticism rising in the online space, Amanda and Rebecca tackle what they call the “trust recession” in coaching—and how coaches can rise above the noise by building real transformation into their businesses. From Amanda’s proprietary Small Bite Offer methodology to her proven process for transforming lived experience into repeatable frameworks,...
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SOLO EPISODE: Aligned AI - Tools I Use to Work Less and Live More
Becoming You Podcast
In this solo episode, I’m pulling back the curtain on how I’ve been using AI, not just in my business, but in every area of my life. Over the past two years, what started as a time-saver has evolved into something much deeper: a co-creator for my clarity, a mirror for my mindset, and a surprising partner in personal growth. From daily task planning and content creation to dream decoding and spiritual integration, I’m sharing how I use tools like ChatGPT, Riverside, Castmagic, and more to work less, live more, and stay deeply aligned. Whether you’re AI-curious or already a...
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Unblock Your Business: The Subconscious Work Behind Sales Success with Julie Costa
Becoming You Podcast
If you’ve ever felt like you’re doing all the things in your business—but still hitting a wall—this conversation is your turning point. I sat down with my friend and subconscious reprogramming expert, Julie Costa, to dive into the real reasons why entrepreneurs get stuck (and why more strategy isn’t the answer). Julie is a master hypnotherapist, NLP trainer, and founder of the Anchored Certification—and she’s pulling back the curtain on the work that actually moves the needle: rewiring your subconscious. This episode is about mindset—but not in the cute, Instagram-quote kind of...
info_outlineIn this empowering in-person conversation, Rebecca Cafiero is joined by habits expert, bestselling author, and former tech executive Alessia Citro to unpack the truth behind habit formation and how to build a life that actually supports the woman you’re becoming.
Alessia shares her deeply personal journey from burnout and overachievement to the creation of her Higher Self Habits method, designed specifically for high-performing women craving alignment, energy, and meaning.
Through science-backed insight and feminine wisdom, this episode reveals why rigid routines don’t work—and how to design habits that do. If you’re ready to close the gap between who you are and who you know you’re meant to be, this episode is your roadmap.
What You’ll Learn in This Episode:
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How Alessia's personal burnout became the catalyst for redefining success
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Why habits are the “invisible architecture” of identity
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The ACTS method: Ambition, Capability, Trigger, Satisfaction
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How to sync your routines with your feminine energy cycles
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Real-world tips for eliminating friction and making success easier
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The surprising power of celebration, visualization, and community
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Why flexible routines create consistency (especially for moms!)
Notable Quotes:
“Habits are the invisible architecture of our lives.” – Alessia Citro
“If you cannot get yourself to do a behavior, ask yourself WTF: Where’s The Friction?” – Rebecca Cafiero
“Your identity should create your habits. Who are you identifying as, and are you acting as them?” – Alessia Citro
“You cannot read the label from inside the jar.” – Alessia Citro
Resources Mentioned:
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Alessia’s book: Higher Self Habits
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ACTS Framework (Ambition, Capability, Trigger, Satisfaction)
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Free Guides & Visualization Tools → alessiacitro.com/gift
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Atomic Habits, Tiny Habits, The Power of Habit, High Performance Habits
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Five Minute Journal, sauna blanket, Stanley Cup (habit stacking tools)
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Happier podcast by Gretchen Rubin
- The Balanced Blueprint: https://bit.ly/rebeccasbalanceblueprint
Action Steps for Listeners:
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Audit your current habits—are they aligned with the life you desire?
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Apply Alessia’s ACTS framework to build sustainable, joy-filled routines
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Give yourself permission to evolve with your natural energy rhythms
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Eliminate friction by preparing in advance and designing with intention
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Surround yourself with people who embody the habits you’re building