Do You Have Enough Grey Hairs In The Sales Team?

Japan is a very hierarchical society.  I am getting older, so I appreciate the respect for age and stage we can enjoy here.  Back in my native Australia, older people are thought of having little of value to say or contribute.  It is a youth culture Downunder and only the young have worth.  “You old so and so, you don’t know anything” is reflective of the mood and thinking.  As a training company in Japan, we have to be mindful of who we put in front of a class and in front of clients.  If the participants are mainly male and older, then it is difficult to have a young female trainer or salesperson allocated to that company. 

That young woman is going to be talented and effective as a trainer because our trainer development system is so demanding. She is also going to be highly skilled in sales, because we teach sales. It doesn’t matter. The HR people or the line manager complains, because the class members don’t feel young people have anything to teach them or are qualified to sell them anything. 

I was reminded of this recently when trying to allocate trainers and salespeople for certain companies.  We have a lot of internal trainers and salespeople who are under 35 and a few who are over 45 and so there is an imbalance.  One of my senior guys has suddenly quit.  He was performing both functions, so it is a double loss.  As our older team members age, they have seen their kids leave the home and then have their aged parents to worry about.  The life of a small business owner is always like this.  There is never an equilibrium or a period of extended stability with staffing.  Just when you think you have it working like a smoothly oiled machine, in goes a wrench and the whole thing comes to a shuddering halt.

The transfer of responsibilities for clients between staff is not that easy.  It goes both directions too.  We have staff who build strong personal relationships with counterparties and then their interlocutor is moved to another function and a replacement appears.  Often, this can mean the end of the relationship with that firm, as the new broom have their preferred suppliers and you are not one of them. 

You also imagine that within the client big firms there is a seamless transfer between their staff for that part of the business.  Not so.  I was dealing with a big multi-national and to my amazement the new person had absolutely no knowledge of what we had been doing for them in terms of training.  Obviously there was no hand over of the tasks and things have been going less smoothly as a result.

Normally in Japan, we try to recruit younger people, however we have to also be flexible and look to hire older staff, the venerable grey hairs who can gain the respect of the clients.  Trying to maintain the right balance between the generations is not that easy.  Also, anytime we have to replace someone as a salesperson, then we can draw a big red line diagonally across each month of the calendar for the next 18 months.  They will not be particularly productive for that period of time.  Learning the business, really understanding the products and our methodology takes a lot of time.   They also have to build their own client base and that doesn’t happen in a hurry.

It takes about the same period of time to see someone make their way through the Dale Carnegie labyrinth of trainer certification.  It is an arduous, challenging process and not everyone is suited to become a trainer.  The skills for selling and training have similarities but there is also that X Factor of personality needed to become accepted by clients.

The infamous and elusive Plan B needs to be dusted off and then we can move into action.  The problem is we don’t spend any time thinking about negative circumstances that require a Plan B. Also, the mix of possibilities across the range of staff is so complex, how can you effectively anticipate what happens next.  Nevertheless, I quickly realised I need multiple Plan Bs ready to go, in case of changes in the team complexion.  I usually spend a minus amount of time thinking about those myriad possibilities, because I am too busy doing other things in the business.

I will need to do better in this regard and have an update process scheduled throughout the year, rather than leaving it to surprise announcements of staff departure, to stir me to action.  How about your case?  How are your multiple Plan B development scenarios going?