457. Inside NTA Travel Exchange, with Nicole Mahoney
Release Date: 12/17/2025
457. Inside NTA Travel Exchange, with Nicole Mahoney
Destination On The Left
On this episode of Destination on the Left, I’m at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You’ll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what’s ahead for 2026. The conversations explore the strong resurgence of group tours, the rise of small group and multi-generational travel, and a growing demand for immersive, meaningful experiences—from stargazing in Utah to luxury train journeys. You’ll discover how industry...
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456. How Travel Priorities Have Evolved, with Erin Groh
Destination On The Left
On this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas. Erin shares her fascinating career journey from traditional and digital media through to travel technology, illustrating how influencer marketing, social media, and travel tech are now converging to reshape the modern travel experience. Listeners will find out why today’s travelers are prioritizing dream trips—even if it means rebalancing...
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455. Making Travel Accessible and Eco-Friendly Across Europe, with Oliver Winter
Destination On The Left
On this episode of Destination on the Left, I talk with Oliver Winter, CEO and Founder of a&o Hostels, for an inspiring conversation about his entrepreneurial journey, from traveling on a shoestring budget to building one of the largest hostel brands in the world. We talk about his focus on being a cost leader, not a price leader, and how that translates to a guest experience that works for small pockets while still serving the needs of his guests. Oliver also shares his passion for sustainability and how his company has been able to move from an 18-kilogram per guest carbon footprint to...
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454. What Makes Atlantic Canada’s Tourism Scene Unique, Atlantic Canada Roadshow 2025 Part 2
Destination On The Left
We’re taking you on a road trip through the future of tourism in Atlantic Canada. You’ll hear firsthand from tourism leaders on how the region captivates new generations of travelers while staying true to its maritime roots. We also spotlight the rise of Indigenous-led travel experiences and the wave of creativity from local artisans. From group travel trends to the power of regional collaboration, each story underscores how Atlantic Canada’s tourism pros aren’t just adapting—they’re shaping what meaningful travel looks like for the years ahead. In this episode, you’ll hear from...
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453. News from the Atlantic Canada Roadshow 2025 Part 1
Destination On The Left
This week on Destination on the Left, we bring you the first special roadshow installment from the Atlantic Canada Showcase 2025 in beautiful Saint John, New Brunswick. In this episode, we dive into the deep-rooted community spirit and storytelling tradition that make Atlantic Canada such a fantastic destination. You’ll hear firsthand from passionate tourism professionals across the region, who will share powerful insights on how authenticity, connection, and collaboration are shaping travel experiences in Atlantic Canada—offering everything from local cuisine and hands-on adventures to...
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452. How Dot Vegas Connects Travel, Technology, and Marketing, with Chris Mondini & Dusty Trevino
Destination On The Left
On this episode of Destination on the Left, I talk with Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas. We will learn how top-level domains are created and what domains like Dot Vegas can do to help a brand stand out. Our conversation is informative, educational, and will give you a whole new perspective on your brand’s Internet address. What You Will Learn in This Episode: How top-level domains (TLDs) are created and why the addressing system of the Internet matters Why distinctive TLDs, like Dot...
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451. How Travel Alberta’s Wild Side is Bringing International Visitors to Canada, with Tannis Gaffney
Destination On The Left
On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada’s wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta’s collaboration with Indigenous Tourism Alberta and how that relationship has evolved, opening up new immersive cultural experiences for the right types of travelers. What You Will Learn in This Episode: Why Alberta chose to reposition its brand around “Canada’s Wild Side” and how leaning into...
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450. Community Conversations on Tourism Partnerships and Collaboration
Destination On The Left
On this episode of Destination on the Left, I bring together three trailblazers for a candid community conversation about the heart of collaboration in the travel and tourism industry. Joining are Dave Herrell, President and CEO of Visit Quad Cities; Rebecca Mackenzie, President and CEO of the Culinary Tourism Alliance; and Sage Hamilton-Hazarika, Corridor Coordinator for the Underground Railroad Consortium of New York State. Together, we discuss what true collaboration looks like, and the panel explores how putting trust, vulnerability, and outcomes over ego unlocks success not just in...
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449. Using LinkedIn for Authentic Engagement, with Greg Star
Destination On The Left
On this episode of Destination on the Left, I talk with Greg Star, Founder of Driven Authentic Branding Solutions, who shares how he helps destinations stand out using LinkedIn. He discusses why it is important to lean into thought leadership posts both for the company profile and the people who work there. Greg shares some real-life examples of results that his clients are seeing and how you can identify your content pillars and find your voice. What You Will Learn in This Episode: How Greg’s personal journey reshaped his outlook on business and inspired the launch of his latest company...
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448. Key Insights for a Collaborative 2026, with Nicole Mahoney
Destination On The Left
On this episode of Destination on the Left, I’m taking you behind the scenes of my own year-end planning process. As we look ahead to 2026, I’ll walk you through how I reflect on the past year, celebrating what worked, identifying lessons learned, and checking in on both team and personal well-being. I share everything from my practical planning frameworks and financial benchmarks to trend forecasting and tips for creating a collaborative culture. What You Will Learn in This Episode: Why intentional reflection and bold, future-oriented questions are essential for setting effective...
info_outlineOn this episode of Destination on the Left, I’m at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You’ll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what’s ahead for 2026.
The conversations explore the strong resurgence of group tours, the rise of small group and multi-generational travel, and a growing demand for immersive, meaningful experiences—from stargazing in Utah to luxury train journeys. You’ll discover how industry partnerships and collaborations, such as inter-association alliances and joint destination marketing efforts, are helping operators adapt to challenges and seize new opportunities.
In this episode, you’ll hear from these knowledgeable tourism leaders:
- Vince Accardi: https://www.linkedin.com/in/vince-accardi-cae-15890033/
- Wendy Dobrzynski: https://www.linkedin.com/in/wendy-dobrzynski-9604851/
- Chad Ellis: https://www.linkedin.com/in/chad-ellis-8227611b0/
- Jeff Bont: linkedin.com/in/jeff-bont-832a7513
- Richard Arnold: https://www.linkedin.com/in/richard-arnold-597ab536/
- Brenna Moore: https://www.linkedin.com/in/brennamoore
- Jason Murray: https://www.linkedin.com/in/jason-murray-585426219/
- Brent Dalrymple: https://www.travelsunrise.com/about/team/brent-dalrymple
What You Will Learn in This Episode:
- How group tours are evolving, including the rise of small-group and multi-generational travel
- Why immersive and experiential travel is in high demand, with travelers seeking story-rich, active adventures
- What industry leaders are seeing in terms of major market trends, including a resurgence in demand and travelers’ changing expectations
- How partnerships and collaborations between associations, DMOs, and attractions are strengthening the group travel industry and opening new markets
- Why upcoming events like the Route 66 Centennial and America’s 250th anniversary are shaping new itineraries and driving tour planning for 2026
- What challenges operators are facing, such as shifting consumer sentiment and border issues
- How technology, data, and consumer insights are being used to track travel sentiment and inform future business decisions across the travel sector
A New Wave of Group Travelers
At this year’s NTA Travel Exchange in Ottawa, we bring together a great lineup of industry leaders to discuss key trends, challenges, and innovations set to shape group tourism into 2026 and 2027. From new tour models and demographic shifts to major anniversaries and the rise of experiential itineraries, these insights reveal an industry that’s not only recovering but thriving.
It’s an exciting time for group travel. Both Vince Accardi and Wendy Dobrzynski explain why the “senior” market is no longer a monolithic group—retirees are younger, wealthier, more adventurous, and more interested in curated, comfortable experiences. Buses are once again filling up, often with multi-generational families and smaller groups seeking meaningful, shared adventures.
Richard Arnold highlights that small group tours remain in demand, with 2026 departures already selling out. Flexible departure sizes, customized itineraries, and a willingness to split larger busloads into more intimate cohorts are key strategies for operators catering to evolving traveler preferences.
Experiential and Immersive Travel Takes Center Stage
Today’s groups are looking for more than sightseeing, they’re after immersive, story-rich experiences. Chad Ellis from Boda Borg Boston shares how activity-based attractions built around collaboration and problem-solving are striking a chord with groups large and small, from school trips to team-building getaways.
Jason Murray of Southwest Adventure Tours reports a boom in experiential travel, especially among families booking private adventures to explore the outdoors and the night sky together. His new focus on “astro tourism” with Dark Sky Adventures reflects a growing appetite for education, enrichment, and unique moments under rare night skies.
The Power of Partnership
If there’s one recurring theme, it’s the transformative power of partnership. From national associations banding together in support of their members, to innovative cross-state collaborations like Wendy Dobrzynski’s Dynamic Destinations, cooperation is helping travel businesses and DMOs expand reach, cut costs, and deliver even better value for travelers.
Jeff Bont from Rocky Mountaineer and Canyon Spirit illustrates another kind of collaboration, working closely with tour operators and travel agencies to create sell-out trips, leveraging iconic anniversaries like America’s 250th and Route 66’s centennial for compelling, themed itineraries.
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