460. Prioritizing Return on Experience (ROX), with Lisa Conarton
Release Date: 01/21/2026
460. Prioritizing Return on Experience (ROX), with Lisa Conarton
Destination On The Left
On this episode of Destination on the Left, I talk with Lisa Conarton, CEO of LC Elevated Hospitality, who shares compelling examples of what it means to be a leader in the hospitality and tourism industry. We discuss the importance of building trust, why collaboration is key to success, and the difference between ROI and ‘return on experience’ (ROX). Lisa also shares how people can be proactive rather than reactive and why understanding how to go with the flow is so important. What You Will Learn in This Episode: How Lisa built her career path in hospitality and tourism, moving from...
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459. Local Culture, Design, and Wow Moments at the Mondrian Mexico City, with Claudia Di Gino
Destination On The Left
On this episode of Destination on the Left, I talk with Claudia Di Gino, General Manager at the Mondrian Mexico City Condesa. Claudia tells the story of building a lifestyle brand in the hotel industry, how partnerships play an important role, and what it means to be part of the community. She shares how her hotel delivers an authentic experience that never fails to surprise and delight its guests. We also discuss what’s happening for the brand in 2026 and the opportunities for growth, including the FIFA World Cup coming to Mexico City. What You Will Learn in This Episode: How Claudia’s...
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458. How Self Advocacy Fuels Innovation, with Neelu Kaur
Destination On The Left
On this episode of Destination on the Left, I’m joined by the dynamic Neelu Kaur, organizational psychologist, self-advocacy champion, author, and keynote speaker. Neelu dispels the myth that self-advocacy is boastful, and we discuss how advocating for yourself can actually be a generous and empowering act. She shares how leaders and teams can create environments where all voices are heard, exploring the innovative concept of “generous exclusion,” and the importance of dialing up the “I” or the “we” when the moment calls for it. Neelu also suggests some great practical strategies...
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457. Inside NTA Travel Exchange, with Nicole Mahoney
Destination On The Left
On this episode of Destination on the Left, I’m at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You’ll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what’s ahead for 2026. The conversations explore the strong resurgence of group tours, the rise of small group and multi-generational travel, and a growing demand for immersive, meaningful experiences—from stargazing in Utah to luxury train journeys. You’ll discover how industry...
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456. How Travel Priorities Have Evolved, with Erin Groh
Destination On The Left
On this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas. Erin shares her fascinating career journey from traditional and digital media through to travel technology, illustrating how influencer marketing, social media, and travel tech are now converging to reshape the modern travel experience. Listeners will find out why today’s travelers are prioritizing dream trips—even if it means rebalancing...
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455. Making Travel Accessible and Eco-Friendly Across Europe, with Oliver Winter
Destination On The Left
On this episode of Destination on the Left, I talk with Oliver Winter, CEO and Founder of a&o Hostels, for an inspiring conversation about his entrepreneurial journey, from traveling on a shoestring budget to building one of the largest hostel brands in the world. We talk about his focus on being a cost leader, not a price leader, and how that translates to a guest experience that works for small pockets while still serving the needs of his guests. Oliver also shares his passion for sustainability and how his company has been able to move from an 18-kilogram per guest carbon footprint to...
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454. What Makes Atlantic Canada’s Tourism Scene Unique, Atlantic Canada Roadshow 2025 Part 2
Destination On The Left
We’re taking you on a road trip through the future of tourism in Atlantic Canada. You’ll hear firsthand from tourism leaders on how the region captivates new generations of travelers while staying true to its maritime roots. We also spotlight the rise of Indigenous-led travel experiences and the wave of creativity from local artisans. From group travel trends to the power of regional collaboration, each story underscores how Atlantic Canada’s tourism pros aren’t just adapting—they’re shaping what meaningful travel looks like for the years ahead. In this episode, you’ll hear from...
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453. News from the Atlantic Canada Roadshow 2025 Part 1
Destination On The Left
This week on Destination on the Left, we bring you the first special roadshow installment from the Atlantic Canada Showcase 2025 in beautiful Saint John, New Brunswick. In this episode, we dive into the deep-rooted community spirit and storytelling tradition that make Atlantic Canada such a fantastic destination. You’ll hear firsthand from passionate tourism professionals across the region, who will share powerful insights on how authenticity, connection, and collaboration are shaping travel experiences in Atlantic Canada—offering everything from local cuisine and hands-on adventures to...
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452. How Dot Vegas Connects Travel, Technology, and Marketing, with Chris Mondini & Dusty Trevino
Destination On The Left
On this episode of Destination on the Left, I talk with Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas. We will learn how top-level domains are created and what domains like Dot Vegas can do to help a brand stand out. Our conversation is informative, educational, and will give you a whole new perspective on your brand’s Internet address. What You Will Learn in This Episode: How top-level domains (TLDs) are created and why the addressing system of the Internet matters Why distinctive TLDs, like Dot...
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451. How Travel Alberta’s Wild Side is Bringing International Visitors to Canada, with Tannis Gaffney
Destination On The Left
On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada’s wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta’s collaboration with Indigenous Tourism Alberta and how that relationship has evolved, opening up new immersive cultural experiences for the right types of travelers. What You Will Learn in This Episode: Why Alberta chose to reposition its brand around “Canada’s Wild Side” and how leaning into...
info_outlineOn this episode of Destination on the Left, I talk with Lisa Conarton, CEO of LC Elevated Hospitality, who shares compelling examples of what it means to be a leader in the hospitality and tourism industry. We discuss the importance of building trust, why collaboration is key to success, and the difference between ROI and ‘return on experience’ (ROX). Lisa also shares how people can be proactive rather than reactive and why understanding how to go with the flow is so important.
What You Will Learn in This Episode:
- How Lisa built her career path in hospitality and tourism, moving from convention operations to launching her own destination management consultancy
- Why earning trust is necessary for leadership and success in hospitality
- How networking and partnerships have been essential in driving growth for Lisa
- How Lisa differentiates between ROI (return on investment) and ROX (return on experience), and why focusing on experience benefits both travelers and businesses
- Why championing creativity encourages authenticity
- What real-life crisis taught Lisa about letting go, going with the flow, and relying on cultivated partnerships to execute successful events
- How Lisa approaches partnerships and collaboration, and her examples of coopetition within New York State destination marketing
The Pillars of Hospitality Leadership
From full-service hotel management to destination marketing and now as she builds her own consultancy, Lisa has consistently sought out growth opportunities. Her experience has shown that there are three key areas you have to prioritize:
- Earning Trust
Trust has to be earned, particularly in hospitality, where seamless service and reliability are so important. Lisa emphasizes that trust is built over and over and over again, and needs consistency and integrity in every interaction.
- Networking and Collaboration
Networking is the avenue to future collaboration and partnerships, which are the real engines behind growth. Not only do great relationships provide support in crisis, but they also lead to opportunities for greater collective achievements. The very definition of coopetition.
- Return on Experience (ROX)
While return on investment (ROI) is a familiar metric, Lisa also values “return on experience”—the transformative impact of meaningful, memorable interactions that benefit both guests and the businesses serving them. Planning and execution are vital, but so is the focus on creating memories that resonate long after a trip or event ends.
The Power of Partnerships
Lisa shares the story of a last minute challenge, when with only 24 hours, she had to move a 150-person event when the venue became unusable due to heat. Through her well-established industry relationships, the move was seamless. While meticulous planning is crucial, so is the ability to let go and trust your partners.
From her involvement with New York State’s Destination Marketing Organizations (DMOs) to local industry partnerships, Lisa’s success stories center around shared values and transparent communication. She explains why it’s so important to figure out where each partner fits, recognize strengths, and build collaborations that play to everyone’s best qualities.
Resources:
- Website: lcelevatedhospitality.com
- LinkedIn Personal: https://www.linkedin.com/in/lisaconarton/
- LinkedIn Business: https://www.linkedin.com/company/lc-elevated-hospitality/
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