456. How Travel Priorities Have Evolved, with Erin Groh
Release Date: 12/10/2025
475. Bridging Cultures Through Scuba Diving Trips, with Melanie Marsell & Kathleen Hall
Destination On The Left
On this episode of Destination on the Left, I talk with Kathleen Hall and Melanie Marsell, founders of Dive the Americas and Explore the Americas. Kathleen, who has called Costa Rica home for over a decade, and Melanie, who has roots in both the US and Central America, share the journeys of creating two innovative travel brands: Dive the Americas and Explore the Americas. We discuss how they’re reshaping tourism by supporting local communities, collaborating with other travel professionals, and providing personalized guidance that helps travelers feel confident venturing into unfamiliar...
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474. The 100th Anniversary of Route 66, with Rhys Martin
Destination On The Left
On this episode of Destination on the Left, I talk with Rhys Martin, President of the Oklahoma Route 66 Association and Preserve Route 66 Manager for the National Trust for Historic Preservation. We explore the fascinating history and ongoing cultural impact of Route 66, and how this 2,448-mile linear village has driven economic growth and inspired travelers around the world for nearly a century. As Route 66 gears up for its Centennial Celebration, Rhys shares behind-the-scenes insights on managing a celebration of this magnitude, the creative events planned along the legendary highway, and...
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473. Connecting Community, Nature, and Visitors at Cayuga Lake, with Astrid Jirka
Destination On The Left
On this episode of Destination on the Left, I talk with Astrid Jirka, Director of Tourism Initiatives at Discover Cayuga Lake. We discuss the difference between sustainable tourism and ecotourism, and Astrid shares more about the evolution of Discover Cayuga Lake from a community-focused organization into a tourism attraction. We also discuss the importance of being intentional and authentic in your messaging about your sustainable tourism goals and initiatives. What You Will Learn in This Episode: How Astrid’s professional journey, from international travel to study abroad initiatives,...
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472. Events & Major Milestones as a Catalyst for Future Growth: Community Conversation
Destination On The Left
On this episode of Destination on the Left, I talk with Amir Eylon, CEO of Longwoods International; Debra Ross, author of “The Eclipse Effect” and founder of Kids Out and About; Jean Mackay, Deputy Director of the Erie Canalway National Heritage Corridor; and Jennifer Miller, Domestic Tourism Manager for Visit Detroit. Our discussion is all about how events and major milestones, from sporting events and festivals to milestone anniversaries, can become catalysts for future tourism growth and regional transformation. The panel shares their perspectives on the importance of preparation,...
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471. Building a Sustainable Future for Mongolian Tourism, with Jalsa Urubshurow
Destination On The Left
On this episode of Destination on the Left, I talk with Jalsa Urubshurow, CEO and Founder of Nomadic Expeditions. Jalsa shares the story of how he co-founded one of Mongolia’s most significant cultural events, the Golden Eagle Festival, held annually in the country’s remote West. Drawing on his background as the child of Mongolian refugees and his decades of experience bridging entrepreneurship and heritage, Jalsa shares firsthand stories about partnering with local communities and creating initiatives that drive economic growth while protecting Mongolia’s unique natural and cultural...
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470. From Total Eclipse to Community Impact, with Debra Ross
Destination On The Left
On this episode of Destination on the Left, I talk with Debra Ross, author, community engagement advocate, and entrepreneur. We talk about her recent book, The Eclipse Effect: How to Seize Extraordinary Moments to Build Strong Communities, and how it was inspired by planning for the 2024 total solar eclipse. Drawing from her experience planning for the 2024 total solar eclipse and spearheading community engagement initiatives. Debra also shares her practical strategies for turning extraordinary events into lasting networks. What You Will Learn in This Episode: How Debra transitioned from a...
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469. Empathy and Self-Awareness in Difficult Conversations, with Dayne Whitehurst
Destination On The Left
On this episode of Destination on the Left, I talk with communication and leadership specialist Dayne Whitehurst, and author of “Empathy Impact: The Wild Effects of Kindness in Action”. She explains why communication is central to building collaborations, developing relationships, and driving sales. Dayne also explains how personal triggers can get in the way of our communications and provides strategies for identifying and pushing past those triggers. What You Will Learn in This Episode: How Dayne became an expert in communication and de-escalation How recognizing and addressing...
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468. Get Going, Get Smart, and Get Good with Content, with Joshua Harrell
Destination On The Left
On this episode of Destination on the Left, Joshua Harrell, Chief Revenue Officer at WorldVia, joins me to discuss the evolution of travel advisors in the United States in a post-pandemic world. Joshua shares his insights on how content creation can help travel advisors build their businesses, and he offers some fantastic practical tips for sharing great content with your audience. What You Will Learn in This Episode: How Joshua transitioned from a background in marketing and entrepreneurship into the travel advisor industry How the travel advisor profession has evolved to provide...
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467. Can AI Improve Visitor Experience? with Dan Flores
Destination On The Left
On this episode of Destination on the Left, I talk with Dan Flores, Head of Tourism at Satisfi Labs, all about using AI in the travel industry. We discuss how conversational artificial intelligence can help drive revenue and operational efficiency, and Dan offers real examples of where this AI is being deployed and how it has had real impacts. We also talk about adoption rates of AI within the tourism industry, and Dan shares a framework for approaching this new technology in your organization. What You Will Learn in This Episode: How Dan Flores transitioned from a long career in tourism...
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466. Indigenous Tourism and Community Impact at Métis Crossing, with Juanita Marois
Destination On The Left
On this episode of Destination on the Left, Juanita Marois, CEO of Métis Crossing, shares her personal experience in developing a tourism destination tied to her roots as a Métis Indigenous person from Canada. She shares in detail how the destination engages visitors by sharing what makes them special, including the experiences Métis Crossing offers—from paddling down the North Saskatchewan River in voyageur canoes to wandering historic buffalo habitats, indulging in Indigenous cuisine, and soon, relaxing at a uniquely Métis-inspired wellness spa. We also talk about collaboration and how...
info_outlineOn this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas.
Erin shares her fascinating career journey from traditional and digital media through to travel technology, illustrating how influencer marketing, social media, and travel tech are now converging to reshape the modern travel experience. Listeners will find out why today’s travelers are prioritizing dream trips—even if it means rebalancing their budgets, how social media now influences every step of the travel decision-making funnel, and the evolving expectations around personalization, including what travelers are willing to share for better experiences.
What You Will Learn in This Episode:
- How iSeatz powers major brands like American Express and Delta’s travel loyalty programs
- What the iSeatz Modern Traveler Report reveals about travelers’ motivations and how budget constraints impact trip decisions
- How travelers are rebalancing their spending, cutting back on dining and shopping in favor of travel experiences
- Why social media and influencer marketing have become leading sources of travel inspiration and purchase decisions, especially among Gen Z and Millennials
- What “value” really means to today’s travelers, and how expectations for personalization in travel are evolving
- How sustainability is shaping travel choices and what the industry can do to make sustainable options easier for consumers
Technology-Powered Loyalty Programs
Most travelers may not recognize iSeatz by name, but they’ve likely interacted with its technology. Erin explains how iSeatz works behind the scenes with iconic brands like American Express, Delta, and IHG Hotels and Resorts, powering the platforms that make booking and redeeming travel rewards seamless. As the connectivity layer, iSeatz enables partnerships, keeps loyalty programs fresh, and continually adapts to new technologies and consumer expectations.
Collaborative relationships between travel brands and tech providers aren’t just helpful, they’re essential, especially when consumer demands and industry dynamics are rapidly evolving. Today’s travelers expect fluid, rewarding experiences, and companies have to innovate to keep pace.
Dream Trips Are Non-Negotiable
One of the most striking findings of The iSeatz Modern Traveler Report is the traveler’s commitment to making dream trips happen—even when budgets are tight. According to Erin, only 9% of survey respondents said they’d give up on a dream trip due to cost. Instead, the majority would wait and save, seek more affordable options, or cut back in other areas of their spending. This aligns with a broader trend, post-pandemic revenge travel wasn’t just a blip; it’s part of a sustained shift toward prioritizing experiences over material goods.
Spending priorities have also evolved, travelers would rather cut back on dining out or shopping if it means affording a meaningful trip. Data shows year-over-year growth in travel spending for several consecutive years. The desire for shared memories and adventure continues to outweigh the allure of consumer goods.
Value and Personalization Define the Modern Experience
Price isn’t always the most important thing when it comes to travel, value now encompasses the entire experience—meeting expectations, comfort, relaxation, wellness, and safety. Travelers increasingly splurge on nicer hotels or premium flight experiences if they perceive real value in the investment.
Over half of travelers expect brands to anticipate their needs based on past interactions, and a similar proportion are willing to share more personal data to enable a smoother, more tailored journey. The challenge (and opportunity) lies in connecting the dots by using the right data to surface relevant recommendations, like family-friendly activities, sustainable options, or dietary preferences, rather than missing the mark with generic suggestions.
Resources:
- Website: https://www.iseatz.com/
- LinkedIn Personal: https://www.linkedin.com/in/erinrosegroh/
- LinkedIn Business: https://www.linkedin.com/company/iseatz/
- Unpacking the Complexities of the Modern Traveler: Key Insights From Our 2025 Report: https://www.iseatz.com/blog/the-modern-traveler-2025
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