285: Unlock The Power of Instinct To Accelerate Your and Your Organization's Success
Release Date: 06/13/2024
306: How to Turn LinkedIn Into Your #1 Business and Career Growth Tool
Finding Brave
If you still think of LinkedIn as nothing more than a job site or somewhere you go to upload your online resume, now is the time to update and expand your approach! Today on the show, we welcome LinkedIn insider for a deep dive into the evolution of LinkedIn and why we should all be using it as a human connection tool and a pathway to opportunity at scale. Having spent nearly a decade at LinkedIn, Jon is an expert in how to leverage the true power of the platform. He is the founder and CEO of , where he works with global companies and executive leaders on their LinkedIn strategy, helping...
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305: When Money Feels Dangerous: Healing Your Survival Response to Wealth
Finding Brave
The moment you choose to change your relationship to money is the moment you change every single generation ahead of you. In this episode of Finding Brave, top financial wellbeing speaker, multi-award-winning Financial Coach, and international author joins us to talk about a vitally important topic: when money feels dangerous and how to heal our survival response to wealth. A Financial Wellbeing Speaker, multi-award-winning Financial Coach, and international author of the bestselling book y, Catherine presents a trauma-informed psychological approach to money. As the founder of The Money...
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304: Conflict Resilience: Negotiating Conflict without Giving Up or Giving In
Finding Brave
Conflict is a part of life, whether it’s in our relationships, workplaces, or even global politics, yet many of us either shy away from it or escalate it, leading to stress, resentment, and division. Today on Finding Brave, behavioral neurologist joins us to discuss how we can navigate disagreement with confidence and resilience—and even turn it into a powerful tool for building stronger connections. Dr. Salinas is a Clinical Associate Professor of Neurology at NYU Grossman School of Medicine and the co-author with Robert C. Bordone, of . In this fascinating book, Joel and Robert blend...
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303: How Validation Transforms Our Relationships, Lives, and Influence
Finding Brave
What if the key to better relationships, deeper influence, and personal growth wasn’t about fixing problems, but about acknowledging and accepting others? Today on Finding Brave, we sit down with , a licensed psychologist, corporate consultant, and adjunct clinical instructor at Stanford University, to explore the transformative power of validation. Dr. Fleck is a recognized expert in Dialectical Behavior Therapy (DBT), specializing in working with high-conflict individuals and organizations. Her insights on psychology and human behavior have been featured in major outlets such as The New...
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302: Authoring Your Money Story - It's More Intuitive Than You Realize
Finding Brave
Many people feel stuck in their current financial situation, believing that wealth and stability are out of reach. But what if the key to financial success isn’t about making drastic changes overnight but rather small, intentional shifts in mindset and habits? Today’s guest, , has spent 24 years helping people take control of their money and their lives. A five-time Investopedia Top 100 Financial Advisor, he is the author of and a champion of financial empowerment. As President of , Founder of , and host of the and , George shares powerful insights empowering others to build lasting...
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301: Justice, Love and Facilitating Organizational Healing
Finding Brave
What does it take to create lasting change in an organization that is rooted in dignity, justice, and care? Too often, leadership and consulting focus on quick fixes instead of investing in deeper and necessary cultural shifts. Today, we explore how organizations can foster true transformation by embracing a more holistic approach and prioritizing what truly matters. Our guest, , is a mission-driven consultant and author of the new book . With over 25 years of experience, she helps social justice organizations repair harm, strengthen leadership, and align with their values. Drawing from a...
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300: Celebrating 300 Episodes of Finding Brave
Finding Brave
Hey, friends! 🎉 I’m thrilled to share an exciting milestone—today, my podcast Finding Brave celebrates its 300th episode! This podcast journey since we launched in 2018 has been nothing short of incredible, and I’m so grateful for all your help in making this podcasting journey so meaningful. I’m honored that, with 574+K downloads, Finding Brave is ranked in the Top 100 Apple Career Podcasts and is in the top 1.5% of over 3.5 million podcasts globally. It’s also an award-winning program, featured on several important lists, such as . I couldn’t be prouder of these...
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299: 5 Ways Your Lack of Confidence Is Hurting You, with Kathy Caprino
Finding Brave
Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts! “You have a lot of knowledge and expertise, but if you continually doubt the strength of your opinions, or the importance of sharing your ideas, you are going to lose the ability to shape where your career is going.” – Kathy Caprino Confidence is key as you step into being the most powerful version of you, and this is something I feel compelled to talk about given my particular lens as a former corporate VP, therapist (focused on systems and communication), researcher, and now in...
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298: Using a “Flux” Mindset To Better Navigate The Future, with April Rinne
Finding Brave
Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts! Please note: This is an updated “Holiday Selection” re-release of Episode #193. “If the pace of change is ever faster, ever faster, ever faster, and we already feel like we don’t have enough time to keep up or we are overwhelmed or we’re not able to show up fully, then we need a big reset because the future does not play out well if we continue to buy into not just what society says, but also what this pace of change is doing.” – April Rinne With the amount of change happening daily in...
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297: How To Begin Doing Something That Matters
Finding Brave
Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts! Please note: This is an updated “Holiday Selection” re-release of Episode #210. “Sit with the idea of what it would mean for you to take on a worthy goal, become the best version of yourself, and unlock your greatness by taking on the hard things. I’m asking not just for you, but I’m asking for me and my world, because it’s a chance for all of us to live a better life.” – Michael Bungay Stanier I’m very excited to share my “Holiday Selection” re-release of one of our most...
info_outlineHow do you get people to buy what you’re selling? In this episode of Finding Brave, marketing consultant and behavioral expert Leslie Zane reveals why traditional persuasion tactics often fall short when growing a business, selling an idea, or building your personal brand.
Leslie is an award-winning marketer, TEDx speaker, the Founder and CEO of the behavioral science-based firm, Triggers Brand Consulting, and the author of the groundbreaking new book, The Power of Instinct: The New Rules of Business and Persuasion.
Tuning in, you’ll learn to challenge conventional wisdom in business and brand building, rethink outdated rules that assume the conscious mind drives our decisions, and discover how to work with the hidden mind rather than against it. Leslie also uncovers the messages that create the most positive associations, explains why relying on existing customers is a trap, and discusses why emotional stories aren’t enough to drive long-term brand loyalty, plus so much more!
If you want to tap into the hidden brain where instinct prevails and create a powerful network of connections that drive people to buy your product, company, or vision, this episode is for you!
Key Highlights From This Episode:
- What Leslie means when she says that human beings are unpersuadable. [03:29]
- How to drive growth faster by using new rules that work with the unconscious mind. [05:34]
- Techniques for tapping into the “hidden brain” and recruiting new customers. [11:31]
- Reasons that a purpose-oriented approach is too one-dimensional. [19:20]
- Different ways that marketing has had to adapt to an ever-evolving consumer base. [21:50]
- The Brand Connectome; why a brand is like a seed that grows in people’s minds. [24:24]
- Some of the most common marketing mistakes that businesses make. [30:50]
- What Growth Triggers are and how they can create positive brand associations. [37:08]
For More Information:
Links Mentioned in Today’s Episode:
Order your copy of Leslie’s book, The Power of Instinct: The New Rules of Business and Persuasion today, or listen to it on Audible here.
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TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP?
Is it finally time to make the change you’ve been longing for in your career but you just can’t figure out how to begin?
It’s time for help and time to invest in yourself, and finally understand—and shift—what hasn’t been working for you, from the job or field to the way you’re treated, the outcomes you’re supporting, the compensation you receive, the leadership impact you’re able to make, and more.
Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my one-on-one 6-session Career & Leadership Breakthrough coaching program and my Most Powerful You video training course that helps you close the 7 most damaging power and confidence gaps are are blocking you from the success and reward you deserve.
You can participate in both of these programs from the comfort of your own home, at your own pace. Now’s the time. Don’t wait! Build the career you’ve been longing for, and do it today. I’d love to help you.
REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% off these programs TODAY!
Career & Leadership Breakthrough 6-session Program
The Most Powerful You Self-Paced Video Training Program
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Need some great podcast production support? Check out We Edit Podcasts!
Hi, folks! Kathy here. So, are you thinking of launching a new podcast or have you been at it a while and recognize it’s time for more or better production help to create the best podcast you can? I totally understand and that’s why I’m very excited to share key info about the great product team I’m using called We Edit Podcasts. I’ve been working with them for well over a year, and I’ve been so happy with the results!
If you’re ready for better production help, definitely check them out and take advantage of their FREE trial episode, allowing you to sample their process and quality to see if it’s a great fit for you. I’m confident you’ll love them. Just paste this link into your browser:
>> http://weeditpodcasts.com/findingbrave << that’s my special link for you. Book your free call! Happy podcasting!
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Order Kathy’s book The Most Powerful You today!
In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.
If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.
Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources
Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment
Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz
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Sponsor Highlight
I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!
Quotes:
“What I’ve learned is that you can’t persuade people to do anything. What you can do is take another route.” — @Leslie_Zane [0:04:50]
“There’s only two audiences that matter: the people you have and the people you don’t.” — @Leslie_Zane [0:14:48]
“It’s about connecting with your audience on the basis of shared memories, shared values, shared associations, and using those as an onramp for what you want to get across.” — @Leslie_Zane [0:23:27]
“The more connections that I have with a person, the stronger our relationship becomes. It’s the same thing with building brands.” — @Leslie_Zane [0:30:42]
“This is like a game of Monopoly. Whoever owns the most physical terrain in the brain wins. Brands have physicality. They have pathways, and you want your brand to have as many pathways as possible.” — @Leslie_Zane [0:39:32]
“The fantasy alone won’t do it, but if there’s enough pragmatic additional support for how you will [help your audience] get that fantasy, that’s a pretty darn good approach because we’re all aspirational creatures.” — @Leslie_Zane [0:43:15]
Watch our Finding Brave episodes on YouTube!
Don’t forget—you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino.
And please leave us a comment and a thumbs up if you like the show!