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S2E14: The Buy Box Rule That Instantly Filters Good vs Bad Deals Storage Deals

Storage Wins

Release Date: 03/26/2026

S2E17: Win in Business Without Sacrificing Your Life show art S2E17: Win in Business Without Sacrificing Your Life

Storage Wins

In this episode of Storage Wins, Alex Pardo and Dan Wentzel take a step back from tactics and dive into something even more important: how to pursue your first deal without losing sight of what matters most. As Dan gets closer than ever to closing, the pressure begins to build—and with a new baby on the way, the tension between business and life becomes very real.   This conversation goes beyond self-storage and into the internal game every entrepreneur faces. The fear of not moving fast enough. The comparison to others. The belief that more time equals more success. And the pressure we...

info_outline S2E16: The One-Page Tool That Gets Your Offers on Storage Deals Taken Seriously show art S2E16: The One-Page Tool That Gets Your Offers on Storage Deals Taken Seriously

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In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down what they call the “secret weapon” for standing out in a competitive deal environment: the buyer info sheet. As Dan continues building momentum and getting real traction with sellers and brokers, this one-page document becomes a key factor in shifting how others perceive him—from just another unknown buyer to someone credible, relatable, and capable of closing.   What makes this conversation powerful is how simple the strategy is—and how few investors actually use it. While most buyers submit offers that are...

info_outline S2E15: The $100K Storage Deal That Slipped Away show art S2E15: The $100K Storage Deal That Slipped Away

Storage Wins

In this episode of Storage Wins, Alex Pardo and Dan Wentzel unpack a painful but powerful lesson: a deal that slipped through Dan’s hands that would have produced over six figures in annual cash flow with no money out of pocket. What makes this moment so impactful isn’t just the loss—it’s the realization that the deal was misunderstood, not unavailable.   They break down exactly what went wrong in the analysis, how focusing too narrowly on one exit strategy caused Dan to overlook a highly profitable opportunity, and why understanding multiple deal paths—especially long-term cash...

info_outline S2E14: The Buy Box Rule That Instantly Filters Good vs Bad Deals Storage Deals show art S2E14: The Buy Box Rule That Instantly Filters Good vs Bad Deals Storage Deals

Storage Wins

In this episode of Storage Wins, Alex Pardo and Dan Wentzel walk through the current state of Dan’s deal pipeline, including one opportunity that’s verbally accepted and moving toward contract, and another that requires deeper analysis to determine if it’s actually worth pursuing.   As the conversation unfolds, Alex highlights the importance of clarity—specifically having a defined Buy Box Blueprint—and how that clarity allows Dan to quickly identify when a deal fits his long-term goals versus when it should be positioned as a wholesale opportunity. This distinction becomes...

info_outline S2E13: The Breakthrough That Led to His First Storage Investment Deal show art S2E13: The Breakthrough That Led to His First Storage Investment Deal

Storage Wins

In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down a major milestone in the journey: Dan officially gets his first self-storage facility under contract. But what makes this moment even more powerful isn’t just the deal—it’s the shift in thinking that made it possible.   After completing a full time audit and validating that his days are focused on the right activities, Dan shares how tracking his time, doubling down on revenue-generating actions, and staying consistent led to real traction. From there, the conversation shifts into the breakthrough that unlocked...

info_outline S2E12: What to Do When a Seller Changes the Terms of a Storage Deal show art S2E12: What to Do When a Seller Changes the Terms of a Storage Deal

Storage Wins

In this episode of Storage Wins, Alex Pardo coaches Dan Wentzel through a live deal situation involving a small self-storage facility where the seller verbally accepted an offer but is now reconsidering after speaking with his spouse. Together, they break down what’s actually happening beneath the surface of the negotiation and how investors should respond when sellers hesitate or ask for more money.   Rather than focusing purely on numbers, Alex explains the importance of leverage, positioning, and communication. He walks Dan through how to frame conversations with sellers, why it’s...

info_outline S2E11: Controlling the Actions in Your Business by Controlling Your Calendar show art S2E11: Controlling the Actions in Your Business by Controlling Your Calendar

Storage Wins

In this episode of Storage Wins, Alex Pardo challenges Dan Wentzel to confront one of the biggest hidden obstacles investors face: lack of intentional control over their calendar. After reviewing the previous week, it becomes clear that progress isn’t just about knowing what actions to take—it’s about protecting the time required to execute those actions.   Alex explains why operating without a clear plan is like being a leaf in the wind—reacting to whatever comes your way instead of intentionally directing your week. Together, they unpack the importance of structuring your...

info_outline S2E10: Having Profitable Conversations with Sellers (For Storage Investing) show art S2E10: Having Profitable Conversations with Sellers (For Storage Investing)

Storage Wins

In this episode of Storage Wins, Alex Pardo and Dan Wentzel have a candid conversation about what happens when life gets in the way of progress. After building momentum with several promising storage opportunities, Dan hits a week where things slow down and the rhythm breaks.   Instead of ignoring it, Alex uses the moment as a coaching opportunity to talk about resilience, mindset, and how successful investors respond when plans get disrupted. They unpack why resistance is inevitable when you commit to a goal, how to remove emotional pressure from the process, and why consistency always...

info_outline S2E9: How to Build Your Deal Flow Systems to Prevent Losing Deals show art S2E9: How to Build Your Deal Flow Systems to Prevent Losing Deals

Storage Wins

If episode eight was about creating leverage and increasing deal flow, episode nine is about building the systems that keep deals from slipping through the cracks.   In this episode of Storage Wins, Alex Pardo continues coaching Dan Wentzel as momentum begins to build. Dan now has multiple legitimate storage opportunities in his pipeline, and the conversation shifts from simply generating leads to managing them effectively.   Alex walks Dan through the importance of having a clear lead intake process, a consistent follow-up system, and a structured way to track offers and key...

info_outline S2E8: Delegation That Lead to 4 Storage Deals show art S2E8: Delegation That Lead to 4 Storage Deals

Storage Wins

If episode seven was about converting conversations into contracts, episode eight is about increasing deal flow — and knowing how to analyze opportunity when it hits your desk.   In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down what happens when consistent action finally compounds. After months of hesitation, Dan hires a virtual assistant — and within two weeks, four legitimate storage opportunities land in his pipeline.   Alex and Dan unpack why hiring a VA took eight months, what mindset blocks were holding Dan back, and how leveraging the Storage Wins...

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In this episode of Storage Wins, Alex Pardo and Dan Wentzel walk through the current state of Dan’s deal pipeline, including one opportunity that’s verbally accepted and moving toward contract, and another that requires deeper analysis to determine if it’s actually worth pursuing.

 

As the conversation unfolds, Alex highlights the importance of clarity—specifically having a defined Buy Box Blueprint—and how that clarity allows Dan to quickly identify when a deal fits his long-term goals versus when it should be positioned as a wholesale opportunity. This distinction becomes critical as they break down a deal that looks promising on the surface but reveals challenges when you evaluate the market, demographics, and income potential.

 

They also dive into real-world execution: managing sellers who operate “old school,” staying consistent with communication, learning from small mistakes, and continuing to stack wins through daily action. The episode closes with a deeper look at deal valuation, cap rates, and how to approach sellers with unrealistic expectations—setting the stage for creative deal structuring in the next episode.

 

You’ll Learn How To:

  • Define your buy box so you stop forcing deals that don’t fit your goals
  • Identify when a deal should be wholesaled instead of held
  • Analyze rural markets and spot red flags in demographics
  • Estimate deal value using quick NOI and cap rate calculations
  • Handle sellers with unrealistic price expectations
  • Use consistent communication to keep deals moving forward

 

What You’ll Learn in This Episode:

 

[0:00] Recap of Dan’s progress and current position in the journey

[2:18] Wins stacking up: VA lead flow, increased outreach, and offers

[5:10] How underwriting deals for others improves your skillset

[8:08] Viewing deals through multiple lenses to create opportunity

[11:39] Lessons learned from sending a contract to the wrong address

[13:20] How to work with sellers who don’t use email

[16:09] Why this deal is being considered as a wholesale opportunity

[17:14] The importance of having a clearly defined buy box

[20:04] Why consistent seller communication is critical

[21:03] Breakdown of a 66-unit deal with below-market rents

[22:18] How to identify an unsophisticated operator

[26:02] Evaluating pros and cons of a rural storage market

[30:22] Back-of-the-napkin math to estimate NOI

[36:30] Using cap rates to determine offer ranges

[40:07] Navigating unrealistic seller expectations

[42:11] Structuring creative terms to make deals work

 

Who This Episode Is For:

  • Investors actively working toward their first self-storage deal
  • Listeners evaluating multiple deals and unsure which to pursue
  • Anyone struggling to determine what makes a “good” deal
  • Entrepreneurs looking to improve decision-making and deal analysis

 

Why You Should Listen:

 

Momentum in real estate isn’t just about finding deals—it’s about knowing what to do with them.

 

This episode shows how clarity, consistency, and better analysis lead to smarter decisions. Not every deal is meant to be owned, and not every opportunity fits your goals—but when you understand how to evaluate and structure deals properly, you create more paths to win.

 

If you’re in the phase of taking action, analyzing deals, and trying to figure out what actually makes sense, this conversation will help you think more strategically and move forward with confidence.

 

Follow Alex Pardo here:

 

 

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Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:

 

https://www.facebook.com/groups/322064908446514/