Scott Cundill of My Most Trusted on Growing to $1M Revenue & 20%+ YoY, How a BNI Philippines Pilot Transformed His Biz, Building 100-100 Networks & Why Free Diving Helps Him Stay Sane While Leading Ethical Networking. (Episode 698 - Scott Cundill)

In this episode of Grow a Small Business, host Troy Trewin interviews Scott Cundill, founder of My Most Trusted, a platform that overlays LinkedIn and Zoom to build genuine, trust-based business connections. Scott shares how he grew the business to around $1M AUD annual revenue (equivalent), scaling at 20-30% per year while staying fully bootstrapped. He dives into the power of his 100-100 network strategy, explains how a pilot with BNI Philippines became a turning point for their white-label model, and talks about why he’s passionate about creating ethical, human-to-human networking over spammy automation. Scott also reveals how free diving in Okinawa keeps him grounded as he continues to grow his business.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   According to Scott Cundill, the hardest thing in growing a small business is getting enough revenue to keep going, especially to consistently cover staff and operational costs. He also pointed out how tough it can be managing team dynamics — making sure you have the right people who can adapt as the business changes. For him, if you can secure steady revenue and build a team that evolves with you, you’re already overcoming the biggest hurdles.
   
   

2. What's your favorite business book that has helped you the most?
   
   Scott Cundill didn’t name a single favorite business book, but said he’s most helped by books and resources about understanding different personality types — like those based on DISC, Myers-Briggs, and the Enneagram. For Scott, learning how to quickly read people and spot hidden agendas has been one of the most valuable skills in business.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Scott Cundill didn’t specifically recommend any podcasts or typical online learning resources. Instead, he highlighted that he finds the most value in tools and materials that help understand personality types, like DISC, Myers-Briggs, and the Enneagram. These have helped him navigate human behavior in business far more than traditional professional development content.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Scott Cundill’s top recommendation is his own tool, My Most Trusted. He firmly believes in using it (or at least building the same concept) to create a 100-100 network — that’s 100 people you deeply know, like, and trust, each with their own 100 trusted connections, opening up 10,000 warm opportunities. For Scott, this is hands down the best way to grow a small business.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Scott Cundill’s advice to his younger self on day one would be: “Build your network early and keep nurturing it.” He emphasized that the contacts and friendships you make at the start often become your strongest allies and best business opportunities down the road — just like an alumni network you create for yourself.

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Quotable quotes from our special Grow A Small Business podcast guest:

Build a 100-100 network and you'll never run out of doors to knock on — Scott Cundill

Learn to spot hidden agendas early; it’ll save you years of pain — Scott Cundill

One good meeting can change your life — nurture every connection — Scott Cundill

 

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