Tessa Thomas on Growing Pipeline Solutions: From F45 Coach to Global Partner, Helping Boutique Fitness Studios Streamline Operations with Smart Automation, and Achieving 350% Growth Through COVID and Beyond. (Episode 711 - Tessa Thomas)

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline’s success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   Tessa Thomas believes the hardest thing in growing a small business is that it’s a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there’s no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial.
   
   

2. What's your favorite business book that has helped you the most?
   
   Tessa Thomas’s favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company’s purpose, making it essential for maintaining momentum and team cohesion during growth.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It’s worth it.” She’d remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile.

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Quotable quotes from our special Grow A Small Business podcast guest:

The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas

Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas

Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas

 

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