Inside Influence Episode 2: Garnor Morantes from LinkedIn
Release Date: 04/07/2021
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info_outlineInside B2B Influence Episode 2 - Lee Odden of TopRank Marketing interviews Garnor Morantes, Group Marketing Manager at LinkedIn.
Discussion topics in this interview include:
- What Always-On influencer marketing is and why its valuable for B2B brands
- The challenges faced by campaign-focused influencer marketing efforts
- Advice for B2B marketers considering influencer marketing
- How LinkedIn Marketing and Sales Solutions (clients) has developed an influencer community with an Always-On approach
- Key statistics from the 2020 State of B2B Influencer Marketing Report
- How LinkedIn works with influencers to improve customer and prospect experience
- Whether marketers should pause or proceed with influencer marketing during the pandemic
- Who some of the rising star B2B marketing and sales influencers we should be paying attention to
- Predictions on the future of influencer marketing for B2B brands
Get more details on Garnor and the interview at TopRank Blog: Garnor Morantes from LinkedIn on the Power of Always-On Influence