Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with Influence
Release Date: 07/06/2021
Inside B2B Influence
Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
info_outline Inside B2B Influence: Sarita Rao from AT&T on Building B2B Executive InfluenceInside B2B Influence
Sarita Rao, President - Integrated and Partner Solutions at AT&T talks with TopRank Marketing co-founder and CEO Lee Odden about how B2B brand executives can build thought leadership and influence through engagement on social media.
info_outline Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with InfluenceInside B2B Influence
Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
info_outline Inside B2B Influence 14: Ann Handley from MarketingProfsInside B2B Influence
Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
info_outline Inside Influence Episode 13: Tim Williams from OnalyticaInside B2B Influence
Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
info_outline Inside Influence Episode 12: Paul Dobson from CitrixInside B2B Influence
Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
info_outline Inside Influence Episode 11: Marshall Kirkpatrick from SprinklrInside B2B Influence
Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
info_outline Inside Influence Episode 10: Ryan Bares from IBMInside B2B Influence
Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
info_outline Inside Influence Episode 9: Brian Solis from SalesforceInside B2B Influence
Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
info_outline Inside Influence Episode 8: Srijana Angdembey from OracleInside B2B Influence
Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
Discussion topics in this interview include:
- How influencers fit in the marketing mix at Demandbase
- Opportunities for B2B brands to work with influencers post-pandemic
- What makes a good B2B tech influencer
- The importance of growing influence for brand executives
- Advice for B2B marketers new to influencer marketing
- What should B2B marketers expect from an influencer marketing agency
- B2B technology and marketing influencers to follow
Get more details on Justin and the interview at TopRank Blog: Justin Levy of Demandbase on Optimizing Marketing with Influence