Inside B2B Influence: Sarita Rao from AT&T on Building B2B Executive Influence
Release Date: 09/13/2021
Inside B2B Influence 17: Brian Solis from Salesforce on the Future of B2B Influence
Inside B2B Influence
Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
info_outline
Inside B2B Influence: Sarita Rao from AT&T on Building B2B Executive Influence
Inside B2B Influence
Sarita Rao, President - Integrated and Partner Solutions at AT&T talks with TopRank Marketing co-founder and CEO Lee Odden about how B2B brand executives can build thought leadership and influence through engagement on social media.
info_outline
Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with Influence
Inside B2B Influence
Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
info_outline
Inside B2B Influence 14: Ann Handley from MarketingProfs
Inside B2B Influence
Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
info_outline
Inside Influence Episode 13: Tim Williams from Onalytica
Inside B2B Influence
Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
info_outline
Inside Influence Episode 12: Paul Dobson from Citrix
Inside B2B Influence
Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
info_outline
Inside Influence Episode 11: Marshall Kirkpatrick from Sprinklr
Inside B2B Influence
Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
info_outline
Inside Influence Episode 10: Ryan Bares from IBM
Inside B2B Influence
Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
info_outline
Inside Influence Episode 9: Brian Solis from Salesforce
Inside B2B Influence
Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
info_outline
Inside Influence Episode 8: Srijana Angdembey from Oracle
Inside B2B Influence
Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 16 - Lee Odden of TopRank Marketing interviews Sarita Rao, President - Integrated and Partner Solutions at AT&T.
Discussion topics in this interview include:
- What prepared Sarita best for her current leadership role
- How social media engagement has impacted her career
- Advice for B2B executives on becoming more social online
- Advice for women who aspire to senior business leadership roles
- Insights into collaboration tools and technology for interacting with current and prospective customers
- Tips on making connections with employees more human
- How Sarita is helping to redefine customer experience at AT&T
- An example of what real human conversation and interaction looks like in today's business world
- The importance for today's modern sales or marketing leaders to be active on social channels
Get more details on Sarita and the interview at TopRank Blog: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media