Inside B2B Influence 14: Ann Handley from MarketingProfs
Release Date: 06/21/2021
Inside B2B Influence
Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
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Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
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Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
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info_outlineInside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
Discussion topics in this interview include:
- Does everybody have influence? Yes and no
- How the change to digital first B2B marketing has affected demand for influencers
- Relationships are everything for long term influence
- Trends in influencer content collaboration
- Growing emphasis on executive thought leadership and influence
- Worst practices influencer engagement
- How to integrate influencers with your newsletter
- What B2B marketers should do to improve their influencer marketing
- Some of Ann's favorite B2B industry influencers
Get more details on Ann and the interview at TopRank Blog: Ann Handley from MarketingProfs on Confluence - The B2B Content and Influence Connection