Inside Influence Episode 8: Srijana Angdembey from Oracle
Release Date: 04/07/2021
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Inside Influence Episode 9: Brian Solis from Salesforce
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Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
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Inside Influence Episode 8: Srijana Angdembey from Oracle
Inside B2B Influence
Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
Discussion topics in this interview include:
- How influencer marketing for B2B has changed
- What it takes to be a top B2B influencer marketing professional at a B2B brand
- Top challenges and opportunities for influencer marketing during the pandemic
- How influencer engagement impacts customer experience for B2B companies
- An example of a successful influencer marketing campaign
- Advice for B2B marketers that are considering working with influencers and what to expect
- Trends in influencer content
- Criteria for identifying and partnering with business influencers
- Measures of success for a B2B influencer marketing program
- Influencer marketing after the pandemic and future predictions
Get more details on Srijana and the interview at TopRank Blog: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences