Inside Influence Episode 13: Tim Williams from Onalytica
Release Date: 04/07/2021
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Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
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info_outlineInside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
Discussion topics in this interview include:
- About Onalytica as a B2B influencer marketing platform
- Tim's role as CEO at Onalytica
- The current state of B2B influencer marketing
- The impact of COVID-19 on B2B influencer marketing
- Why Always-On influencer marketing is good for both brands and influencers
- How to convince more B2B brands to focus on the experience they create for influencers as much as they do for customers
- Opportunities for B2B companies to leverage both external influencers and employee influencers for marketing
- B2B influencer engagement trends for 2021
- What B2B marketers can do to better showcase influencer expertise in content
- What B2B brands can expect if they hire an agency
- What to be optimistic about with influencer marketing post-pandemic
Get more details on Tim and the interview at TopRank Blog: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences