Inside B2B Influence
Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
info_outline Inside B2B Influence: Sarita Rao from AT&T on Building B2B Executive InfluenceInside B2B Influence
Sarita Rao, President - Integrated and Partner Solutions at AT&T talks with TopRank Marketing co-founder and CEO Lee Odden about how B2B brand executives can build thought leadership and influence through engagement on social media.
info_outline Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with InfluenceInside B2B Influence
Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
info_outline Inside B2B Influence 14: Ann Handley from MarketingProfsInside B2B Influence
Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
info_outline Inside Influence Episode 13: Tim Williams from OnalyticaInside B2B Influence
Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
info_outline Inside Influence Episode 12: Paul Dobson from CitrixInside B2B Influence
Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
info_outline Inside Influence Episode 11: Marshall Kirkpatrick from SprinklrInside B2B Influence
Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
info_outline Inside Influence Episode 10: Ryan Bares from IBMInside B2B Influence
Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
info_outline Inside Influence Episode 9: Brian Solis from SalesforceInside B2B Influence
Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
info_outline Inside Influence Episode 8: Srijana Angdembey from OracleInside B2B Influence
Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 4 - Lee Odden of TopRank Marketing interviews Janine Wegner, Global Thought Leadership Program & Activation Manager at Dell Technologies.
Discussion topics in this interview include:
- What it takes to be an influencer marketing thought leader when you work at a global B2B brand
- Whether thought leadership and influencer marketing are independent or synergistic disciplines
- How Dell Technologies works with B2B influencers
- The benefits of working with influencers besides building brand awareness and lead generation
- Key insights from the 2020 State of B2B Influencer Marketing Report
- The difference between influencer marketing and influencer relations
- How process is essential for scaling influencer marketing
- Top challenges when working with influencer marketing
- Predictions for the future
Get more details on Janine and the interview at TopRank Blog: Janine Wegner from Dell on Thought Leadership and Influencer Relations