Inside Influence Episode 5: Jen Holtvluwer from Spiron
Release Date: 04/07/2021
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Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
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Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
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Inside B2B Influence 14: Ann Handley from MarketingProfs
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Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
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Inside Influence Episode 13: Tim Williams from Onalytica
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Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
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Inside Influence Episode 12: Paul Dobson from Citrix
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Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
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Inside Influence Episode 11: Marshall Kirkpatrick from Sprinklr
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Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
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Inside Influence Episode 10: Ryan Bares from IBM
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Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
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Inside Influence Episode 9: Brian Solis from Salesforce
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Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
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Inside Influence Episode 8: Srijana Angdembey from Oracle
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Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 5 - Lee Odden of TopRank Marketing interviews Jen Holtvluwer, CMO at Spirion.
Discussion topics in this interview include:
- What it takes to be at the top of your game when it comes to B2B marketing
- The secret to Jen's award-winning influencer marketing success
- Lessons learned from successful influencer marketing campaigns
- Whether it is reasonable to expect both brand awareness and lead generation goals from influencer marketing
- Qualities to look for in an influencer
- Top challenges when it comes to working with influencer
- Opportunities for B2B companies to impact brand and sales by supporting executive influence
- What to say to other B2B marketing executives who do not believe there are influencers of their customers that they can work with
- How influencer marketing and B2B marketing will be different in 2021 and beyond
- Career advice for other aspiring CMOs
Get more details on Jen and the interview at TopRank Blog: Jen Holtvluwer from Spirion on Award Winning B2B Influencer Marketing