Inside B2B Influence 17: Brian Solis from Salesforce on the Future of B2B Influence
Inside B2B Influence
Brian Solis, Global Innovation Evangelist at Salesforce talks with TopRank Marketing co-founder and CEO Lee Odden about the future of B2B influence.
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Inside B2B Influence: Sarita Rao from AT&T on Building B2B Executive Influence
Inside B2B Influence
Sarita Rao, President - Integrated and Partner Solutions at AT&T talks with TopRank Marketing co-founder and CEO Lee Odden about how B2B brand executives can build thought leadership and influence through engagement on social media.
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Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with Influence
Inside B2B Influence
Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.
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Inside B2B Influence 14: Ann Handley from MarketingProfs
Inside B2B Influence
Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.
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Inside Influence Episode 13: Tim Williams from Onalytica
Inside B2B Influence
Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.
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Inside Influence Episode 12: Paul Dobson from Citrix
Inside B2B Influence
Inside B2B Influence Episode 12 - Lee Odden of TopRank Marketing interviews Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
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Inside Influence Episode 11: Marshall Kirkpatrick from Sprinklr
Inside B2B Influence
Inside B2B Influence Episode 11 - Lee Odden of TopRank Marketing interviews Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
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Inside Influence Episode 10: Ryan Bares from IBM
Inside B2B Influence
Inside B2B Influence Episode 10 - Lee Odden of TopRank Marketing interviews Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
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Inside Influence Episode 9: Brian Solis from Salesforce
Inside B2B Influence
Inside B2B Influence Episode 9 - Lee Odden of TopRank Marketing interviews 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis - Global Innovation Evangelist at Salesforce.
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Inside Influence Episode 8: Srijana Angdembey from Oracle
Inside B2B Influence
Inside B2B Influence Episode 8 - Lee Odden of TopRank Marketing interviews Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
info_outlineInside B2B Influence Episode 6 - Lee Odden of TopRank Marketing interviews Amisha Gandhi, VP Influencer Marketing & Communications at SAP.
Discussion topics in this interview include:
- The impact of the pandemic on influencer marketing for B2B brands
- How influencer marketing fits in the marketing mix
- What mutual value creation means for B2B brands and influencers
- The difference between B2C and B2B influencer marketing
- When to pay influencers
- Why Always-On influencer marketing is more powerful than campaigns alone
- How to win budgets for influencer marketing programs
- Where agencies can be most helpful for B2B brands with influencer marketing
- Top B2B influencer marketing mistakes
- Looking forward to post-pandemic influencer marketing
Get more details on Amisha and the interview at TopRank Blog: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing