Inside Influence Episode 7: Pierre-Loïc Assayag from Traackr
Release Date: 04/07/2021
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info_outlineInside B2B Influence Episode 7 - Lee Odden of TopRank Marketing interviews Pierre-Loic Assayag, the CEO and founder of Traackr.
Discussion topics in this interview include:
- Influencer Marketing in 2008 and 2021
- The business case for pandemic era B2B influencer marketing
- Crawl, walk, run options for influencer marketing software
- Influencer Marketing Success: Is it the software or Marketing technology?
- Skills needed to maximize influencer marketing platform ROI
- How influencer marketing software enables Always-On influencer engagement
- New updates to Traackr
- The future of influencer marketing tech and martech integration
- How B2B brands can justify dedicated internal influencer marketing leaders
Get more details on Pierre-Loic and the interview at TopRank Blog: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology