Episode 307 - How to Switch to an Enrichment Doggy Daycare Model with Amy Hillis from Social Pet Resort
The Poodle to Pitbull Pet Business Podcast
Release Date: 07/21/2023
Episode 384 - How to Increase Pet Care Profits with Experiencial Enrichment Upsells
The Poodle to Pitbull Pet Business Podcast
Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can...
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Episode 383: How to Train Your Dog with Love and Science with Annie Grossman
The Poodle to Pitbull Pet Business Podcast
What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing...
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382: Dom and Eve's New Year Pet Business Planning Session: Lessons Learned, Mistakes Made, and Our Big Plans for 2025
The Poodle to Pitbull Pet Business Podcast
What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her...
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381: Elite Mastermind Reflections: How the Top Pet Business Owners are Prepping for 2025
The Poodle to Pitbull Pet Business Podcast
Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting...
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Episode 380 - Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare
The Poodle to Pitbull Pet Business Podcast
Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some...
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Episode 379 - What is Happening at the Dog Daycares Business Bootcamp?
The Poodle to Pitbull Pet Business Podcast
Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it’s...
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Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business
The Poodle to Pitbull Pet Business Podcast
Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that...
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Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon
The Poodle to Pitbull Pet Business Podcast
Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I’ve learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike. You’ll also hear from Eve Molzhon of Dog Handler Academy, who highlights how...
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Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint
The Poodle to Pitbull Pet Business Podcast
Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients... Whether you’re offering enrichment already or just starting out and clueless about upsells, I...
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Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out
The Poodle to Pitbull Pet Business Podcast
In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the lessons learned from connecting with passionate pet business owners ready to take their daycare services to new heights. I also share a snippet on the power of storytelling from one of my seminars and Tim reveals what the expo experience is...
info_outlineWhat happens when a daycare is built around enrichment and the needs of each dog?
You are about to find out because episode 307 is an enlightening interview with Amy Hillis, the Chief Strategy Officer of Social Pet Hotel which she runs alongside CEO and husband Bill. They offer daycare, lodging, boarding and training in Charlotte and Pineville North Carolina.
Amy grew up in Sandusky, Ohio, she attended Ohio university where she gained a bachelor's degree in middle childhood education, this led to a position teaching middle school.
- After a successful decade in education, Amy felt something was missing from her life. Around the time husband Bill was doing an MBA and happened to be doing a business plan for a dog business. He realised that there was a real need for quality pet care in Charlotte.
So, in 2014 Amy highjacked Bills idea and Social Pet Hotel was born. She shares the business origin story, how they built an amazing team and expanded to a second location with a third just about to open.
Tune in to discover;
- Why they Social Pet Resort switched from regular daycare to an enrichment model
- Why not coming from a pet care back ground was an advantage when innovating and changing the daycare offering
- How they switched existing clients to the enrichment model <-- great advice here from Amy
- Why launching a daycare means involves lot of hustle, bootstrapping and reinvesting. Amy didn't take a salary for two months.
- Why offering an enrichment model enables you to stand out from the crowd AND charge higher prices.
- How Amy is marketing her third daycare differently than when she opened her first daycare.
- And much, much more...
Thanks to Amy for being so open and honest in this inspiring conversation.
You can find out more about Amy's amazing daycare operation by clicking here
Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's Diamond private coaching program click here now