Episode 404 - The Dog Daycare Hiring Playbook with Josh Hightower
The Poodle to Pitbull Pet Business Podcast
Release Date: 06/06/2025
Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems...
The Poodle to Pitbull Pet Business Podcast
Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
info_outline
Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make
The Poodle to Pitbull Pet Business Podcast
Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
info_outline
Episode 460 – The 1,000-Year Asset: Why Your Pet Biz Origin Story Is Your Most Powerful Marketing Advantage
The Poodle to Pitbull Pet Business Podcast
Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I’m sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a...
info_outline
Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually builds trust… or just chasing likes, views, and followers? Why do some businesses last for centuries while others disappear almost overnight? And what if the real purpose of your marketing isn’t visibility, but risk reduction? In this episode, I’m sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet...
info_outline
Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset?
The Poodle to Pitbull Pet Business Podcast
Are you trying to push through the second half of the year on fumes? When was the last time you properly stepped away from the noise of your business? And could pressing pause actually be the thing that helps you move faster when you return? In this episode, I’m sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic “just checking in” nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year. I explain why downtime is not a luxury, but...
info_outline
Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers
The Poodle to Pitbull Pet Business Podcast
Are you winging your accounts and hoping everything is in the right box? Do you know whether you should be a sole trader, limited company, or something else entirely? And could one bad finance decision quietly cost your pet business thousands? In this episode, I’m joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted. We talk about the biggest...
info_outline
Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store
The Poodle to Pitbull Pet Business Podcast
Where do your best business ideas actually come from? Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else? And could one strange book, old advert, or random story spark the next big idea in your business? In this episode, I’m sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books,...
info_outline
Episode 455 – Is Your Dog Daycare Too Boring?
The Poodle to Pitbull Pet Business Podcast
Is your daycare safe, professional, certified… yet completely forgettable? Are you losing attention because your business looks and sounds like every other pet resort in town? And what would change if you stopped playing it safe and started making your business more interesting? In this episode, I’m asking a blunt but important question: is your dog daycare too boring? After recent Dog Daycare Success Academy trainings around goal setting, vision, and building more fun into your business, I’m digging into why fun, personality, entertainment, and experience matter more than most pet...
info_outline
Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo!
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear from attendees who left with clear content...
info_outline
Episode 453 - Inside the Dog Daycare Success Academy: What DDSA Members Are Saying About the Pet Industries Transformational Mastermind
The Poodle to Pitbull Pet Business Podcast
Do you know your business needs to change… but keep putting off the big moves? What happens when you put ambitious dog daycare owners in a room and force them to think bigger? And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth? In this episode, I’m sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You’ll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more...
info_outlineWhat do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds?
Is your hiring process actually attracting the right people - or just weeding through whoever’s left?
And how do some daycares seem to have a pipeline of great candidates - while you’re stuck covering shifts yourself?
In this episode, I’m sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the back office, and drowning in staff drama.
That same funnel is now being used by daycares across the U.S. to attract, screen, and onboard reliable new hires - without spending hours sifting through applications or chasing no-shows.
You’ll learn how to create a lead magnet for recruitment, how to build a waiting list of candidates and how to stop relying on gut instinct or last-minute panic hires. We also talk about how mindset plays into hiring—and why the most dangerous part of your hiring process is often the bit between your ears.
In this episode, you’ll discover:
• The 7-Step Hiring Funnel Playbook – The exact system Josh uses to attract, screen, and onboard quality candidates automatically.
• The Problem with “Now Hiring” Posts – Why you’re attracting the wrong applicants (and how to filter out the time-wasters).
• Lead Magnets for Hiring – How to build a waiting list of potential staff the same way you’d build a list of potential clients.
• Automated Screening & Follow-Ups – How to use tech to sort applicants, send reminders, and schedule interviews without lifting a finger.
• Mindset Shifts for Confident Hiring – Why hiring is just like marketing, and how to stop being the bottleneck in your own business.
Want the full system set up for you?
Go to www.petbizsuite.com/getstarted and plug the Hiring Funnel Playbook directly into your business today.
Need help fixing your business? To join my pet business development program go to www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now