Episode 405 - What’s Working Now: How Smart Dog Daycare Owners Are Driving Their Business Forward
The Poodle to Pitbull Pet Business Podcast
Release Date: 06/13/2025
The Poodle to Pitbull Pet Business Podcast
Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
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Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
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Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I’m sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a...
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Are you creating content that actually builds trust… or just chasing likes, views, and followers? Why do some businesses last for centuries while others disappear almost overnight? And what if the real purpose of your marketing isn’t visibility, but risk reduction? In this episode, I’m sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet...
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Are you trying to push through the second half of the year on fumes? When was the last time you properly stepped away from the noise of your business? And could pressing pause actually be the thing that helps you move faster when you return? In this episode, I’m sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic “just checking in” nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year. I explain why downtime is not a luxury, but...
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Are you winging your accounts and hoping everything is in the right box? Do you know whether you should be a sole trader, limited company, or something else entirely? And could one bad finance decision quietly cost your pet business thousands? In this episode, I’m joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted. We talk about the biggest...
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Where do your best business ideas actually come from? Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else? And could one strange book, old advert, or random story spark the next big idea in your business? In this episode, I’m sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books,...
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Is your daycare safe, professional, certified… yet completely forgettable? Are you losing attention because your business looks and sounds like every other pet resort in town? And what would change if you stopped playing it safe and started making your business more interesting? In this episode, I’m asking a blunt but important question: is your dog daycare too boring? After recent Dog Daycare Success Academy trainings around goal setting, vision, and building more fun into your business, I’m digging into why fun, personality, entertainment, and experience matter more than most pet...
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Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear from attendees who left with clear content...
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Do you know your business needs to change… but keep putting off the big moves? What happens when you put ambitious dog daycare owners in a room and force them to think bigger? And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth? In this episode, I’m sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You’ll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more...
info_outlineAre you full of great ideas but unsure which one will actually grows your pet business?
Do you keep launching new offers while ignoring the easy wins sitting right under your nose?
Are you offering amazing services but suck at selling and making money fro your passion for pets?
In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls.
These conversations aren’t wishy-washy 'manifest money at will' bullsh!t motivational sessions - they’re real business owners dealing with real problems in real time.
So in this weeks show, I break down the most common (and costly) challenges pet business owners are facing right now - and share the exact advice I give that’s helping them move forward faster.
You’ll hear why most owners are spread too thin, how to identify your true “business critical” priority, and how to avoid falling into the trap of shiny object syndrome. I also unpack the hidden power of low-hanging fruit - those easy wins that most people overlook -and why jumping straight into a membership model won’t save your business if the foundations aren’t solid.
In this episode, you’ll discover:
• The Clarity Advantage – Why narrowing your focus to one business-critical priority can unlock faster, more meaningful progress.
• Shiny Object Syndrome – How to stop chasing new ideas and stick to what actually moves the needle.
• Low-Hanging Fruit Wins – How to spot quick-win revenue opportunities hidden in your existing client base.
• Sales as a System – Why selling daycare or boarding needs more than a pricing tweak—it needs a full sales process.
• Don’t Skip the Steps – How rushing into a membership model (without the right structure) can do more harm than good.
Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now