Episode 406 - Claim the Crown: How to Run Your Pet Business Like Your Very Own K9 Kingdom
The Poodle to Pitbull Pet Business Podcast
Release Date: 06/20/2025
The Poodle to Pitbull Pet Business Podcast
What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey,...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who “get it”? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week’s episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week’s episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK’s most advanced, organised, and profitable pet care...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Are you still trying to fix your business problems alone because you’re afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you’re missing? And how much faster would you grow if you stopped winging it and started working with people who’ve already been where you want to go? In this week’s episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their...
info_outlineEver wondered why most pet businesses stay stuck in the middle while a few rise to the top?
What if you didn’t have to “pay your dues” and could skip straight to the front of the line?
And what would your business look like if your competitors couldn’t even see you - let alone catch you?
In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their territory - not just survive in it.
I unpack the attack strategies, storytelling frameworks, and power positioning tactics I’ll delve deep into to make this year’s Impact unlike anything I’ve done before. You’ll also get insight into why most pet business owners are stuck playing checkers while their competitors play chess - and how to shift your mindset and your model to take the throne.
In this episode, you’ll discover:
Leapfrogging Lessons – How to bypass years of slow growth and jump straight to premium status.
The Moat Mentality – Why building a brand fortress matters more than being “better” than your competition.
Claim Your Crown – The war strategy mindset that transforms you from survivor to ruler.
Ascension vs. Accumulation – How to grow your revenue by increasing client value, not just headcount.
Storytelling That Sticks – Why your business needs a mythology—and how it drives loyalty, marketing, and referrals.
Want to join me and the top dogs of the pet industry at IMPACT 2025?
Go to www.petbusinessmarketing.com/impact2025 to grab your ticket and Claim the Crown.
Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow
If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now