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Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play

The Poodle to Pitbull Pet Business Podcast

Release Date: 09/01/2023

Episode 327 - Your 2024 Pet Business Promotional Action Plan! show art Episode 327 - Your 2024 Pet Business Promotional Action Plan!

The Poodle to Pitbull Pet Business Podcast

Do you struggle to promote your amazing pet services because you simply suck at selling? Does the mere thought of 'marketing' make you want to hide away and hibernate for the winter? Do you WISH you had a promotional plan that ensures 2024 is your best year yet? Fear not, because in this week's episode, I'm showing you how to create a winning sales strategy that will have dog owners queuing up to invest in your services. Tune in to discover: Why you need to be AGGRESSIVE when selling your pet services (if you want to be seen and known as 'the best') How to beat the FB algorithm by doing the...

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Episode 326 - Part Two of the Behind the Scenes at Pet Boarding and Daycare Expo in Hershey show art Episode 326 - Part Two of the Behind the Scenes at Pet Boarding and Daycare Expo in Hershey

The Poodle to Pitbull Pet Business Podcast

It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey! In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order.  Tune in to discover;  Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities. How you can transform your business by offering a unique dog AND cat pet care experience  Why joining an organisation like PACCC and IBPSA can help accelerate your...

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Episode 325 -  The Hershey Pet Boarding and Daycare Expo - Part One! show art Episode 325 - The Hershey Pet Boarding and Daycare Expo - Part One!

The Poodle to Pitbull Pet Business Podcast

This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month.  This was my third expo of the year, and I had a blast delivering 3 presentations, which were; 1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices 2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine And... 3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger And...

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Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School show art Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School

The Poodle to Pitbull Pet Business Podcast

This weeks guest is Joe Zuccarello , the President of Paragon Pet School! Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry.  At just 12 years old Joe and a friend got a Saturday job cutting grass on  for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon.  Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in...

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Episode 323 - Behind the Scenes at a Pet Business Consultation Day show art Episode 323 - Behind the Scenes at a Pet Business Consultation Day

The Poodle to Pitbull Pet Business Podcast

Ever wondered what happens when you work with a pet business coach or marketing consultant?  Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year.  I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day. You'll discover;  Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money) How my coaching process works, and why we always fix first,...

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Episode 322 - Educating The Pet Industry with Mary Oquendo show art Episode 322 - Educating The Pet Industry with Mary Oquendo

The Poodle to Pitbull Pet Business Podcast

This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform.  Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age.  She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands.  18 months later Mary was ready to branch out on her own and...

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Episode 321 - Pet Business Fright Night Halloween Special  show art Episode 321 - Pet Business Fright Night Halloween Special

The Poodle to Pitbull Pet Business Podcast

Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business?  In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future.  He also, shares what he did to 'scare-proof' his business  for the future... Tune in to discover;  Why Dom thinks there are potentially scary times ahead for the pet industry Why those pet care businesses who aren't targetting affluent dog owners, or practising premium pricing, follow up, have the...

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Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two show art Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two

The Poodle to Pitbull Pet Business Podcast

Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference! This week I'm talking to another bunch of awesome pet industry movers and shakers.  Tune in to discover; Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout. How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation. What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy program How the award winning Claire Cronin and the awesome Live Oak Bank team can help you...

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Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One! show art Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One!

The Poodle to Pitbull Pet Business Podcast

In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees...  ...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with!  Tune in to discover;  Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff retention. Why first time exhibitor Dr Jenn the Vet has created a healthy pet...

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Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan show art Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan

The Poodle to Pitbull Pet Business Podcast

If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan,  the CEO of South Park Doggieland. Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years.  Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second location 5 years later.  During the pandemic Gary had the brainwave to introduce...

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Strap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you...

I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury. 

He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football...

When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years. 

He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail.

His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare. 

Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy. 

Tune in to discover;

  • How chance conversation on a beach in Turkey led to Luke launching his dream dog business.. 
  • Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business. 
  • How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics.
  • The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business.
  • Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer. 
  • Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies . 
  • Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies!

This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy!

To find out more about Luke and what he has going on at Stay n Play click here now 

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now