Episode 339 - A Pet Business Newsletter Masterclass
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/01/2024
The Poodle to Pitbull Pet Business Podcast
Something different in this weeks special episode, where I’m the guest - not the host! Amazing dog trainer Jamie Gerald invited me to join her international dog trainer book club to talk about my very first book, How to Be Your Dog’s Superhero. What followed was a fantastic discussion about why real connection beats control, and how playing with your dog (yes, on your hands and knees!) can radically transform behaviour and bond. I share the story behind writing the book, the early mistakes I made as a dog walker, and why building a superhero-level relationship with your dog...
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Could your staffing costs be draining your profits? How do you scale pet care services without multiplying mistakes? What’s the easiest way to increase profitability without adding more clients? In this episode, I sit down with Sean Felty from Greenlin Pet Resorts - owner of six busy facilities and founder of Next Tree Strategies - to talk about how he’s helping pet care businesses plug their biggest profit leak: labour inefficiency. Sean shares how one payroll misstep at his own company sparked the creation of a labour benchmarking system that’s now saving operators thousands per pay...
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Do you want a pet business that makes money without running you into the ground? What’s the difference between a business that grows efficiently—and one that just gets busier? And how can better systems set you free while boosting your bottom line? In this episode, I’m joined by Josh Hightower, who shares how pet business owners can create a scalable, automated hiring funnel that attracts, qualifies, and converts great staff. Josh explains how to treat hiring like a sales process—complete with lead magnets, automation, and pre-qualification steps that save you hours and help you...
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Are your staff stuck at a dead end with no room to grow? Could a simple enrichment tweak transform your team’s motivation and retention? What if the key to attracting A+ hires was hiding in plain sight on your website? In this special Pet Care Staffing Summit preview episode, I’m joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they’re using to fix common hiring headaches in the pet industry. First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From...
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Are you tired of posting job ads only to hear crickets… or worse, getting flooded with unqualified applicants who disappear after two shifts? Why does it seem like every other business is poaching the best employees while you’re stuck with a revolving door of unreliable hires? And most importantly—what can you do to fix it? The hiring crisis in pet care is real. Business owners are stretched thin, juggling marketing, operations, and an endless cycle of recruiting and retraining. But what if hiring didn’t have to be this hard? That’s why I’m hosting the first-ever Pet Care Staffing...
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Are you relying too much on social media to attract clients? What’s the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline...
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How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a...
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Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn’t) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations,...
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Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also...
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Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine’s themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners...
info_outlineDo you struggle to stand out from the ever growing competiton?
Are you tired of unsuccessfuly promoting your service on the social media hamster wheel?
Would you love to discover a better (and secret) way to connect with dog owners in your town?
Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter...
Tune in to discover;
- How to gather content, curate articles and publish a quarterly newsletter
- How to use a newsletter to open relationships, drive awareness, encourage referrals
- How the podcast guests got over thier fear of writing and boosted their confidence by promoting through a published newsletter
- How to elevate your business above the 'same old boring' marketing your crummy competition are doing...
- How adding a paper and ink newsletter can help increase prices, with customer retention and make clients feel proud about being a part of your business
Huge thanks to Tracey, Demi, Caroline and Trudie for sharing their expertise and experiences.
Find out more about Tracey Oliver by clicking here
Find out more about Caroline Sammon by clicking here
Find out more about Demi Powell by clicking here
Find out more about Trudie Julien by clicking here
If you want to learn how to create your own paper and ink newsletter then you should join the Pet Business Inner Circle where we have loads of rescources (and an amazing community) that can help you. Click here to join now
To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click here
Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now
If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now