Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Release Date: 07/19/2024
The Poodle to Pitbull Pet Business Podcast
How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a...
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Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn’t) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations,...
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Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also...
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Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine’s themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners...
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What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their...
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What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I’m also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I’ve got a...
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What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having...
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Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can...
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What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing...
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What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her...
info_outlineDoes marketing your pet business make your feel overwhelmed and overworked?
Are you tired of running ever faster on the social media treadmill, but getting ZERO return?
Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do?
Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients.
Tune in to discover;
The Power of Networking - How to do networking that works for YOUR business. Find the white-hot centre of influence that creates a feeder network for your business.
Why Email marketing is STILL the GOAT - Don't beleive the social media gooroos who tell you to post more, share more, blog more! All you need to make more money is to send more emails...
Writing Your Own Reputation - Why article writing is a great way to position you (and your business) as the expert pet care option. If you don't know how or what to write, then Dom has the answers
Selling without Sleaze - Most pet professionals think they are promoting thier services, but really they are talking to no-one about anything. When you learn how to sell, then sales soon follow...
Paper and Ink Profits - Why you need offline marketing channels that connect your business with local dog owners who don't use social media, and how a newsletter is almost as good as a business book...
And there's even a bonus tip about how to use FREE stuff to generate more sales.
This is a packed episode that will be music to the ears of any pet business owner who feels they are wasting time and money marketing only online...
If you want to learn how to automate your pet business, then join the FREE webinar I'm delivering on Thursday. Click here to register
A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now