Sharon Alters: Excellence In Real Estate Top Jacksonville Agent
Release Date: 07/14/2025
From Recruiting to Real Estate: Karen Saez’s Rise in Northeast Florida
Real Estate Excellence
What would you risk—your career, your comfort, or your security—to build the life you really want? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Karen Saez. Karen shares her incredible journey from corporate recruiting at Deutsche Bank to owning a bar and eventually finding her true passion in real estate. As a bilingual advisor and former military spouse, Karen brings heart, hustle, and unique experience to the Jacksonville market. She dives deep into what it takes to break into the industry, create a client-first business, and overcome the personal and...
info_outline
Selling $5M Homes in Ponte Vedra Beach
Real Estate Excellence
What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele,...
info_outline
She Flipped the NYC Brokerage Model --And Agents Are Thriving
Real Estate Excellence
What does it really take to lead one of Manhattan’s most iconic brokerages through a historic acquisition while preserving its soul and scaling its influence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kevelyn Guzman, a visionary leader who took a 100-year-old boutique Manhattan brokerage through a transformative acquisition by Coldwell Banker. She opens up about her journey from Wall Street to real estate, her philosophy of treating agents as clients, and her approach to maintaining culture, innovation, and collaboration in a fiercely competitive...
info_outline
How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
Real Estate Excellence
What if the secret to your real estate breakthrough isn't a better market... but a better mindset? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025. Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition...
info_outline
Jamie McLaughlin: From Classroom to Closing - Top St Johns Cty Realtor
Real Estate Excellence
Are you just buying a house, or are you investing in a lifestyle that matches your future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes former middle school math teacher turned real estate agent, Jamie McLaughlin. Jamie shares her inspiring journey from the classroom to becoming a trusted realtor in St. Johns County, Florida. With deep roots in the community and a teacher’s heart, Jamie brings patience, structure, and honesty to every transaction—serving not just clients, but building long-lasting relationships. Tracy dives into the challenges and...
info_outline
Tiffany High: How Wholesalers / Flippers Build Predictable Scalable Businesses
Real Estate Excellence
What would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies...
info_outline
Maria Raymer: Top 1% Realtor JAX/St Augustine/Ponte Vedra
Real Estate Excellence
What do buyers and sellers really need an agent for, beyond opening doors and filling forms In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down Maria Raymer. Maria’s journey from a young agent who questioned her value to a market leader known for straight talk and service. She explains how treating people with honesty and investing real time in them creates momentum that money follows. She shares how early office mentorship and daily reps built skill and confidence, plus how to communicate value even when you are new and your clients are older than you are....
info_outline
Corey Hasting: Christie's International Real Estate First Coast
Real Estate Excellence
What bold move would you make if you knew your entire team’s future was on the line? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie’s International Real Estate First Coast. Corey...
info_outline
Gail DeMarco: Top St Johns County FL Agent
Real Estate Excellence
What would change in your business if you treated time as your most valuable commodity and priced every hour accordingly? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury agent and team leader Gail DeMarco. Gail drops the polite filter and lays out how she built a near billion in lifetime sales by staying lean, obsessing over data, and designing a brand that shows up everywhere. From four open houses every weekend to hyper-focused farming and YouTube consistency, she explains exactly how she creates momentum in new markets and turns listings into...
info_outline
Jamie Hallman: "Consider It Closed" Professional TC's
Real Estate Excellence
What if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for...
info_outlineCan mastering storytelling and creative production turn you into a top-performing real estate agent?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sharon Alters—one of Northeast Florida’s most respected and dynamic real estate agents. With a unique background in advertising and film production, Sharon shares how her creative roots shaped her customer-first philosophy in the competitive real estate landscape. Through storytelling, staging, and strategic mindset work, she has transformed hundreds of lives and homes, becoming a community pillar in Fleming Island and beyond.
From filming commercials at Old Faithful to managing luxury listings with precision, Sharon reveals her journey and powerful mindset shifts that shaped her business success. She offers listeners wisdom on handling the shifting market, leveraging AI for listings, and the crucial role of culture and coaching in building a lasting real estate career. Whether you're a new agent or a seasoned pro, this episode is packed with valuable insights on what true excellence looks like in real estate.
Love hearing stories from industry leaders like Sharon? Subscribe to the Real Estate Excellence Podcast now and leave a review! Share this episode with a fellow real estate agent who needs inspiration to keep pushing forward!
Highlights:
00:00 – 07:58 Mastering the Market Basics
- Location, condition, and price
- High rates vs. historical norms
- Why homes still hold value
- Buyer fears explained
- Market cycles then and now
07:59 – 18:28 From Film Sets to Sales
- Breaking into advertising
- Clio award-winning work
- Creative skills in real estate
- Excellence from production days
- Blending art and business
18:29 – 31:08 Starting in Real Estate
- Why Sharon got licensed
- Turning skills into sales
- Building confidence fast
- Early wins with relocation
- Never fail mindset
31:09 – 38:22 Tech Tools and Tactics
- AI for listings and ads
- Collaborating with sellers
- Writing for target buyers
- Smart home upgrade advice
- Power of staging
38:23 – 45:19 Choosing the Right Brokerage
- Culture over commissions
- Why cloud offices fall short
- Asking the right questions
- Mentorship matters
- Learning by collaboration
45:20 – 1:15:28 Mindset and Client Success
- Ninja Selling system
- Routines and follow-up
- Understanding personality types
- Going the extra mile
- Service with heart and hustle
Quotes:
“Failure is not an option. I was not going to fail. No matter what.” – Sharon Alters
“Every real estate transaction is a mini-production.” – Sharon Alters
“I treat my business like a ministry—if I make a mistake, I pay for it.” – Sharon Alters
“Photography may not sell a home, but it gets them in the door.” – Sharon Alters
To contact Sharon Alters, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook.
Connect with Sharon Alters!
Instagram: https://www.instagram.com/teamalters/
Facebook: https://www.facebook.com/sharon.alters/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
#RealEstateExcellence #SharonAlters #NortheastFloridaHomes #LuxuryRealEstate #RealEstateMindset #WomenInRealEstate #NinjaSelling #AIinRealEstate #ListingStrategies #RealEstateCoach #ColdwellBanker #SothebysRealty #WatsonRealty #HomeBuyersTips #RealtorLife #RealEstatePodcast #FromFilmToRealty #CustomerFirst #RealEstatePhotography #CreativeSelling