Real Estate Excellence
What if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for...
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Are you running a business or just duct taping one together? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Lauren Duke. Lauren is the founder and CEO of Core Ops Collective, to unpack how she went from military spouse and hairdresser to running operations for one of the nation’s top real estate teams—closing over 3000 transactions and opening 21 expansion locations. Lauren explains why so many agents get stuck wearing every hat, how culture can’t just be “family,” and the difference between surviving and scaling. She dives into her signature SCALE...
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Are you truly listening to clients or just waiting to ask your next question? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf. Shannon fought through nine months of impaired...
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Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics,...
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What does it really take to thrive as a real estate professional when the market collapses and short sales dominate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Jacksonville native and seasoned agent Ethan Gregory, who has averaged 50+ transactions annually for over two decades. Ethan shares how he entered the industry after graduating from the University of Florida, beginning with flipping homes before the 2007–2008 crash shifted him into the world of short sales and REO properties. His adaptability, discipline, and problem-solving approach helped him...
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If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the...
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What does it really take to thrive in real estate for nearly three decades through every market shift imaginable? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned...
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What happens when a Broadway-bound performer turns her stage presence into real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Michele Tremblay. Michelle shares her inspiring journey from center stage to top-producing real estate agent in Northeast Florida. With a rich background in performance, voiceover, and hospitality, Michele brings a rare blend of empathy, creativity, and grit to her clients—earning accolades such as a 2024 Five Star Rising Star award and ranking #55 out of nearly 12,000 agents by the Jacksonville Business Journal. Tracy...
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What if the hardest transaction you face becomes the one that teaches you the most? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with top-producing agent Delaney Henderson to uncover the mindset, grit, and strategies that catapulted her from a burned-out paralegal in DC to one of Northeast Florida’s most respected and relatable real estate mentors. Delaney doesn’t sugarcoat the truth—she opens up about industry misconceptions, failed transactions, emotional burnouts, and the quiet resilience required to succeed in a chaotic market. Delaney shares the...
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What if your biggest limitation became the launchpad for your real estate empire? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a...
info_outlineWhat if your smartest, most efficient business partner was already on your laptop — and free?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who’s harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she’s blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she’s at the beach.
From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella’s strategies are not just innovative — they’re replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for.
If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella’s GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future!
Highlights:
00:00 – 07:58 Bella’s AI Philosophy & Client-Centered Automation
- Why AI isn't impersonal—it's powerful
- Helping more clients without losing personal touch
- Fear vs. opportunity: why agents must adapt
- Hiring AI without payroll
- Examples of AI replacing team roles
10:11–21:16 ChatGPT as Your Smartest Assistant
- Bella’s “Who Am I” project: feeding ChatGPT her story
- Letting AI learn your tone, habits, and goals
- Using ChatGPT for negotiations and emotional intelligence
- AI-generated bios for branding
- Using AI like a personal coach or mentor
21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads
- Creating the “Deals of the Week” email funnel
- Turning weekly listings into relationship-building touchpoints
- Mass emails that feel personal
- Workshop results: leads within 11 minutes
- Why simple formatting and real-time data beat Canva graphics
33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations
- What a custom GPT is and why you need one
- Bella’s Control+Me GPT and its four powerful commands
- How she created presentations in 5 minutes with Gamma AI
- Real-world example of winning a listing on short notice
- Beat experienced agents using speed + AI insights
45:01–57:45 Notebook LM & The AI Podcast Hack
- What is Notebook LM and how to use it
- Turning training sessions into listenable podcasts
- AI-generated conversation between two fake hosts
- Training your team with AI audio content
- Brainstorming business models from knowledge conversion
57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems
- Using Trello + Zapier + ChatGPT for email workflows
- Email funnels that feel personal but are fully automated
- Creating daily motivation prompts from AI
- Monday GPT: the brutal but honest motivator
- Why AI saves time, energy, and sanity
1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time
- Branding is not your logo—it’s your legacy
- Using AI to stay top-of-mind with leads weekly
- Automating touchpoints without sounding generic
- Following up with 200+ leads in 5 minutes
- Top two AI strategies every agent should implement now
Quotes:
“Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh
“I created a GPT called Control+Me. It’s my assistant, strategist, and motivator all in one.” – Bella Taazieh
“I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn’t cost me a dime.” – Bella Taazieh
“AI isn’t here to replace agents—it’s here to empower the ones who are willing to lead.” – Bella Taazieh
To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram.
Connect with Bella Taazieh!
Instagram: https://instagram.com/bellataaziehrealtor
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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