Dana Johnson: Top Jacksonville Agent "She's Owning It"
Release Date: 07/28/2025
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info_outlineHow can one woman’s mission to stabilize families through homeownership ripple out to transform entire communities—and even the world?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Dana Johnson, a dynamic leader in real estate and economic empowerment. Dana shares her journey from aspiring fighter pilot to real estate mogul, highlighting how owning a home can offer not just wealth but stability, resilience, and generational impact. She delves into her work with the "She's Owning It" Home Buyers Club, a 10-module course that arms women with the tools to leverage real estate for financial growth.
Dana also talks about graduating from Goldman Sachs’ One Million Black Women program, revealing how it enhanced her business acumen and helped scale her mission to close the wealth gap. She opens up about mentoring agents, the power of RPAC, and how grit, education, and community are foundational for success in today’s real estate climate. A must-listen for anyone ready to break ceilings and build legacy.
Inspired by Dana’s mission? Reach out, join the “She’s Owning It” movement, and take that first step toward building generational wealth through real estate. Follow Dana Johnson on social media and get involved with your local real estate associations!
Highlights:
00:00 - 13:30 Foundations of Impact
- Dana’s passion for real estate
- Power of homeownership for community stability
- Insights from Goldman Sachs 1MBB program
- Social impact and access to capital
- Transformational success stories
13:31 - 27:50 She's Owning It Movement
- Creation of She's Owning It Home Buyers Club
- 10-step homeownership and investing course
- Faith-based approach to financial empowerment
- Addressing the wealth gap for women
- Real-life results and community accountability
27:51 - 41:10 From IT to Real Estate
- Dana’s journey from tech to real estate
- Lessons from buying her first home at 23
- Passion for education and mentorship
- Surviving the 2008 market crash
- Grit and consistency as career anchors
41:11 - 54:10 Coaching and Connection
- Mentoring new agents with systems and strategy
- Identifying agent and client personas
- Importance of organic networking
- Leveraging technology for follow-up
- Staying visible and intentional
54:11 - 1:08:00 Advocacy and Mindset
- The power of mindset in down markets
- RPAC advocacy and agent involvement
- Collaborating with top producers
- Real estate as a service ministry
- Free resources and relationship building
1:08:01 - 1:21:40 Branding with Purpose
- Everyday branding and marketing tips
- Leveraging identity and visibility
- Practical networking scenarios
- Building consistency with community
- Final thoughts on service and impact
Quotes:
"If you stabilize a family, you'll stabilize a community. If you stabilize a community, the world is going to be better." – Dana Johnson
"We don’t just sell homes—we teach women how to emotionally and financially own them." – Dana Johnson
"I was my worst client. If someone takes longer than four years to buy a home, I’m retiring." – Dana Johnson
"I’m just a speck of dust with a shelf life, but the impact I help make can last generations." – Dana Johnson
To contact Dana Johnson, learn more about her business, and make him a part of your network, make sure to follow him on his website, Instagram, Facebook.
Connect with Dana Johnson!
Website: https://provincerealtygroup.com
Facebook: https://www.facebook.com/dana.o.johnson.2025
YouTube: https://www.youtube.com/@ProvinceRealtyGroup
LinkedIn: https://www.linkedin.com/in/danaojohnson
TikTok: https://www.tiktok.com/@danaojohnson
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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