Simple Fitness Changes for Salespeople on the Go, Ep #481
Sales Reinvented
Ian Cartwright thrives on maintaining headspace through disciplined organization, both physically and mentally. Drawing inspiration from his training routine, he likens his approach to rowing—focusing on executing every stroke perfectly rather than worrying about the outcome. For Ian, success in sales, much like athletic performance, comes from controlling the controllables: dedicating time to preparation, fitness, and structure. By keeping his environment and routines in order, Ian believes the desired results will naturally follow.Joining me is Ian, a New Zealand-based sales coach,...
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Small Fitness Habits, Big Sales Wins, Ep #480
Sales Reinvented
There’s a powerful link between physical fitness and professional sales performance, and my guest, Nick Kane, founder and managing partner of Janek Performance Group, joins me to dig into the details this week. With over 25 years of experience, Nick shares compelling insights on how building healthy habits and maintaining physical well-being can sharpen your focus, increase energy, boost confidence, and fortify resilience—essentials for thriving in the demanding world of sales. From morning routines and movement throughout the workday to the importance of treating health as an investment,...
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Morning Routines That Boost Sales Energy and Focus, Ep #479
Sales Reinvented
On the show this week, I’m joined by renowned sales expert Mark Hunter—also known as "The Sales Hunter"—for a dynamic conversation about the powerful link between physical fitness and sales performance. Mark shares personal stories and actionable insights, drawing from decades of experience, including his global speaking and best-selling books like "A Mind for Sales" and "High Profit Prospecting." We explore how daily fitness habits foster energy, resilience, and relentless discipline—essential ingredients for thriving in the demanding world of professional sales. You’ll hear...
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How Fitness Habits Drive Sales Success, Ep #478
Sales Reinvented
Karen Kelly’s approach to corporate sales has always gone beyond scripts and talk tracks—it’s rooted in her personal commitment to fitness and wellbeing. Early in her career, Karen set herself apart not just through her expertise, but through the discipline of starting each day with a run. Her colleagues quickly came to recognize that when she arrived fresh from her morning exercise, Karen was “unstoppable.” This daily ritual gave her mental clarity, energy, and stamina for the long days and tough meetings ahead. Unlike others who needed a caffeine boost by midafternoon, Karen found...
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Why Strong Bodies Build Better Sales Careers, Ep #477
Sales Reinvented
This week on the show, we welcome Denis Champagne—a trilingual sales coach, elite athlete, and creator of the Body Business Balance framework—for a powerful conversation all about the link between physical fitness and sales performance. Drawing on over 35 years of experience in international sales leadership and coaching, Denis shares how athletic discipline, strength training, and healthy lifestyle choices can transform not only your personal well-being but also your professional sales results. From the value of discipline over motivation, to practical advice on building resilience...
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Managing Stress and Burnout on the Road Through Healthy Habits, Ep #476
Sales Reinvented
Renowned negotiation strategist Dr. Keld Jensen—ranked among the top three negotiation experts globally and author of 27 books, including the upcoming "The Smart Negotiator" joins me on the show to shine a spotlight on the powerful link between physical fitness and professional sales performance. As someone who spends more than 200 days a year on the road advising governments and Fortune 500 companies, Keld brings invaluable personal insights on how exercise, nutrition, sleep, and even fasting keep him sharp, resilient, and creative—no matter the demands of travel or high-stakes...
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Improving Sales Results With These Simple Daily Fitness Habits, Ep #475
Sales Reinvented
Brandon Cornthwaite’s story is one of discipline overcoming distraction. Growing up in South Africa, a country shaped by military rigor, Brandon’s journey took him from the world of elite cycling to a life in the military. Throughout his varied career, Brandon discovered that maintaining physical fitness wasn’t just about health—it was key to unlocking energy, focus, and professional success. Living with ADHD, Brandon dedicated himself to exercise as a way to boost cognitive performance, manage neurotransmitter balance, and avoid the need for medication. His commitment to staying...
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Fitness Habits That Elevate Your Sales, Ep #474
Sales Reinvented
Kristie Jones — sales consultant, B2B SaaS expert, and author of "Selling Your Way In”- discovered that her best workouts aren’t defined by the time of day, but by consistency. After long, sometimes challenging days at the sales office, Kristie prefers to “defrag” with evening exercise sessions, finding them the perfect way to unwind and recharge. Rather than chasing morning routines, she focuses on fitting in activity at least five days a week, motivated by the endorphin boost each session brings. For Kristie, the most important part of fitness is enjoying the process and staying...
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From Burnout to Breakthrough Sales Success Through Wellness, Ep #473
Sales Reinvented
There’s a powerful connection between physical fitness and professional sales success. Bob Woods, a leading LinkedIn and social selling strategist, best-selling author, and Chief Product Officer at Social Sales Link, shares how fitness energizes and builds resilience—key ingredients that help sales professionals shine in their roles. From his personal journey of losing 120 pounds to the daily habits that keep him sharp, Bob offers practical strategies and real-world examples of how movement, sleep, and consistency fuel both business achievements and personal health. Whether it’s treating...
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Uplevel Your Sales with Fitness and Mindset Routines, Ep #472
Sales Reinvented
Laura Hayton, Head of Business Development North at Transicon and a passionate advocate for the power of physical fitness in boosting sales performance, is with us on the show this week. Laura opens up about her personal journey, revealing how strength training helped her overcome anxiety, build resilience, and unlock a new level of professional success—all while balancing the demands of her career and being a single mother to neurodivergent twins. We explore the direct connections between physical well-being and high performance in sales, and discuss the practical steps sales professionals...
info_outlineSales and leadership expert Peter Turley, known for his refreshingly honest, no-fluff approach to winning business.
After years of witnessing average sales behaviors and predictable negotiation tactics, Peter joins us on the show to share his unique perspective on what truly sets top performers apart: positioning yourself as the authority even before a negotiation begins.
In this eye-opening episode, you'll hear Peter outline the distinct roles of strategy and tactics, reveal his powerful "quantification" approach for reframing the sales conversation, and demonstrate how inviting your buyer into the process can flip the entire negotiation dynamic in your favor.
With stories, humor, and actionable advice, this episode is packed with insights that could transform your sales game!
Outline of This Episode
- [00:00] Practical, no-nonsense sales strategies for effective results.
- [03:54] Being the authority puts you in a very strong negotiating position.
- [06:22] Using humor to move the relationship forward.
- [09:47] How to quantify your customer.
- [13:59] Leverage your customer's imagination for effective selling.
Strategy vs. Tactics: Knowing What Comes First
Tactics are what you do at the end, in the heat of the negotiation. Strategy is what you do before the negotiation starts, in Peter’s experience.
This sets the stage for a critical realization—well before conversation starts or prices are exchanged, the groundwork for negotiation success is laid.
Strategy is about positioning, credibility, and how the other side perceives you as you enter the negotiation. Tactics, in contrast, are the maneuvers and phrasing used in the moment.
The most successful negotiators invest early in strategic positioning, dramatically influencing their leverage once tactical discussions begin.
Average, Expert, or Authority?
Peter identifies three levels of professional perception: average, expert, and authority. Most salespeople operate at the “average” level, where they are easily compared on price and routinely undercut by competitors.
Moving up the value chain, “experts” are those with proven knowledge, but even they are not immune to comparison.
The gold standard, according to Peter, is becoming an “authority”—the definitive reference point whose insights reshape perspectives. “The experts need somebody to go to when they get stuck. The all-seeing eye. That person is called the authority”.
Authorities command higher pricing not by accident, but because industry recognition, conference presence, and demonstrated originality remove them from price-based comparisons.
When negotiating, authorities are rarely pressured to justify value; they become the benchmark others aspire to.
Confidence, Charm, and the Power of No
Peter’s unique approach blends humor and boldness. Faced with a client pressing for lower pricing, he famously produced a competitor’s business card and offered it as an alternative, positioning himself as above price haggling.
This approach works, he emphasizes, only because of the deep groundwork laid over the years—authority, trust, and a portfolio of results. Confidence in your value, combined with social intelligence, diffuses price objections and reframes negotiations around value.
Quantification in Sales
Moving beyond qualifying questions, quantification walks the client through the tangible, mathematical impact that a product or service could have on their business. By leading the customer to calculate and imagine the results—dollars added, profits multiplied—the discussion pivots from cost to potential gain.
What’s remarkable is how this approach shifts the negotiation dynamic. Instead of the salesperson battling for budget, the customer is internally motivated to find extra funds, sell the solution upward, and justify the value to themselves and others.
Value dwarfs cost, and the negotiation shifts to, “How can we make this happen?”
The Transformational Impact of Value-Based Negotiation
What Peter demonstrates is both simple and profound: negotiation success starts far before any price is discussed.
By positioning yourself as an authority and leading the client to quantify what’s really at stake, you turn negotiations from adversarial price haggling to value creation partnerships.
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