Uplevel Your Sales with Fitness and Mindset Routines, Ep #472
Release Date: 09/17/2025
Building Relationships and Delivering Value as a Key Account Manager, Ep #501
Sales Reinvented
My guest this week, Josh Curcio, is CRO and partner at Protocol 80, a HubSpot community champion, and experienced strategist for technical B2B companies. We dig into key account management—exploring what differentiates key accounts from regular ones, common mistakes salespeople make when transitioning to account management, and strategies for aligning sales approaches with customers’ business objectives. Josh shares his expertise on stakeholder mapping, the importance of regular check-ins, and actionable tips for building lasting relationships. Tune in for practical advice as he shares how...
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How to Build Powerful Key Account Plans, Ep #500
Sales Reinvented
Welcome to the 500th episode of the Sales Reinvented Podcast! I’m joined by returning favorite Mark Hunter, also known as "The Sales Hunter." We dig into the world of key account management—unpacking what sets key accounts apart from regular ones and why so many organizations struggle to define them clearly. Mark brings his extensive experience to the conversation, emphasizing that key account management is less about making the sale and more about building relationships, orchestrating resources, and understanding your customer's business as well as they do themselves. You'll hear...
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Aligning Customer Objectives with Key Account Strategies, Ep#499
Sales Reinvented
Key account management (KAM) is often seen as the pinnacle of business-to-business (B2B) sales, but it’s also one of the most misunderstood areas. The stakes are higher, the relationships more complex, and the rewards, when managed correctly, can be transformative for both supplier and customer. In this episode of the podcast, I welcome Dr. Beth Rogers, former business development practitioner in the IT sector, visiting Fellow at Cranfield School of Management, and researcher in key account management, to shed light on what differentiates key accounts, mistakes salespeople make when...
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Key Communication Skills That Shorten Sales Cycles Ep #498
Sales Reinvented
This week on the podcast, I’m joined by Andy Bounds, recognized as the UK Sales Trainer of the Year. We’re tackling a topic that I know sales professionals everywhere are going to find useful: how communication can be the accelerator for driving more sales, faster. Andy shares practical, actionable strategies for transforming the way leaders and sales teams engage with customers—shifting the focus from pushing harder or offering discounts to truly connecting, understanding, and delivering memorable value. We dig into common communication missteps that create confusion or...
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Becoming Ridiculously Easy to Do Business With, Ep 497
Sales Reinvented
This week, I have with me renowned customer experience expert, David Avrin, for a discussion on why being “ridiculously easy to do business with” is now the ultimate sales advantage. David shares insights into how rigid processes and a lack of flexibility often frustrate customers—and how organizations can turn ease and responsiveness into their biggest differentiators. Tune in as we discuss common friction points, explore practical steps for boosting customer satisfaction, and discover the top dos and don’ts every sales team should follow to future-proof their success in...
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How Top Salespeople Stay Calm and Confident in High-Stakes Situations Ep #496
Sales Reinvented
Pressure is an undeniable reality for anyone in sales. High-stakes meetings, critical pitches, and tough negotiations are daily occurrences. While some thrive, others falter. This week, I’m joined by communication expert, keynote speaker, and bestselling author Dominic Colenso for a conversation on how to excel in high-pressure sales situations. Drawing from his experience as a professional actor and performance coach, Dominic shares why communication often breaks down under pressure, shares practical strategies for staying calm and present, and explains how salespeople can turn...
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Turning CRM Noise into Results, Ep #495
Sales Reinvented
Customer Relationship Management (CRM) platforms have long been at the heart of sales organizations, promising improved insights and streamlined processes. Yet, as businesses evolved, so did their CRMs, sometimes for better, sometimes not. In this episode of the Sales Reinvented podcast, I was joined by Tim Gale, European new business sales leader at Sugar CRM, to discuss what CRM 3.0 means in an age where information overload is the new normal. You’ll hear why having too much data can actually hurt sales teams, and learn Tim's top strategies for turning CRM insights into meaningful...
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Go for Gold Every Day, Ep #494
Sales Reinvented
Paralympic gold medalist and renowned keynote speaker Aaron Phipps, and his high-performance coach, Jon Cooper, pull back the curtain on what it really takes to build elite performance, whether in sport or in sales. From honest conversations during lockdown to transforming adversity into high-level achievement, Aaron and Jon share game-changing lessons on teamwork and breaking through mental barriers. They reveal how stepping out of the “expert” role, embracing vulnerability, and constantly pushing boundaries can impact anyone’s performance. Outline of This Episode 00:00 Power of...
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What Separates Elite Sellers from the Rest, Ep #493
Sales Reinvented
In this episode, I’m joined by renowned sales expert Simon Hazeldine to explore what truly sets elite sales performers apart from the crowd. With over 35 years of experience and a reputation for blending neuroscience, psychology, and practical sales execution, Simon shares research-backed insights on the core habits and mindsets that drive consistent, high-level sales success. We break down the key attributes of elite sellers, from the importance of business intelligence (IQ), emotional intelligence (EQ), and what Simon calls execution intelligence (XQ). Simon also shares the pitfalls of...
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The Telephone Assassin’s Formula for Sales Success, Ep #492
Sales Reinvented
Anthony Stears, also known as the Telephone Assassin, is a professional speaker, trainer, and consultant who specializes in helping sales teams master the art of real-time conversations, particularly over the phone. We dig into the relevance of live calls in today’s digital-first world and explore how human-to-human interactions can break through “pipeline constipation” when automated tools and AI fall short. Anthony also shares practical techniques for building confidence in phone outreach, from shifting your mindset to using “permission to speak” as a powerful opener. Outline of...
info_outlineLaura Hayton, Head of Business Development North at Transicon and a passionate advocate for the power of physical fitness in boosting sales performance, is with us on the show this week.
Laura opens up about her personal journey, revealing how strength training helped her overcome anxiety, build resilience, and unlock a new level of professional success—all while balancing the demands of her career and being a single mother to neurodivergent twins.
We explore the direct connections between physical well-being and high performance in sales, and discuss the practical steps sales professionals can take to manage stress, increase motivation, and sustain their energy—all grounded in Laura’s hard-earned experience and actionable advice.
Whether you’re struggling to find time for self-care and looking to overcome burnout, this episode is packed with valuable strategies and inspiration to help you become the best version of yourself, both in and out of the office.
Outline of This Episode
- [00:00] Fitness fuels professional success.
- [03:09] Connection between fitness and business performance.
- [04:45] Morning strength training as the key to daily success.
- [06:52] Fitness helps you keep those plates from spinning.
- [08:37] Consistency over intensity.
- [10:58] Self-care isn't selfish: strategies for avoiding negative burnout.
- [12:43] How to make fitness a habit.
How Strength Training, Mindset, and Self-Care Fuel Sales Success
For Laura, fitness wasn’t always a priority. Like many, she found herself overwhelmed by anxiety, self-doubt, and the stressors of daily life—especially while raising neurodivergent twins during the uncertainty of the COVID-19 pandemic.
But what began as a coping mechanism quickly turned into a transformative routine. Not only did it help her manage anxiety and self-esteem, it shifted her mindset entirely—replacing self-limiting beliefs with confidence and resilience.
The results transcended the gym. Laura began embracing opportunities she once found intimidating, from public speaking to taking on challenging roles. For Laura, the focus and mental strength gained through fitness directly translated into her professional achievements.
Morning Movement: Laying the Groundwork for a Winning Day
A major takeaway from Laura’s practice is her dedication to early morning workouts. Waking up at 5 a.m. and training by 5:30, she carves out sacred personal time before life’s demands kick in.
This ritual isn’t just about breaking a sweat—it’s a space to think creatively, set intentions, and cultivate a sense of control. “On the days that I do it, I feel in control, confident, and really ready… If I’m not doing it, my patience runs thin, and it always feels like my day just doesn’t go to plan,” Laura explains.
For sales professionals whose schedules can be unpredictable, this kind of intentionality can be essential for maintaining focus and motivation throughout the day.
Managing Stress, Motivation, and Performance
Sales is a high-pressure field, and managing stress is critical. Fitness, for Laura, is the cornerstone that keeps those plates spinning. It’s a stress outlet that also boosts mood, sharpens focus, and builds the momentum that carries into her work and home life.
On those days when stress feels overwhelming, exercise acts as a “reset button,” enabling her to show up as her best self. Most sales professionals know they should prioritize health, but common roadblocks get in the way.
Laura highlights three challenges: lack of time, inconsistency, and the wrong mindset. Her guidance is to:
- Make Time: Treat fitness as a non-negotiable meeting. Even with a busy schedule, if it matters, you will find a way.
- Stay Consistent: Don’t overdo it at the start and risk burnout. Start small, maintain the habit, and make it enjoyable.
- Shift Mindset: If possible, hire a personal trainer for accountability and fun. Don’t view exercise as punishment, but as an opportunity for growth.
- The Do’s and Don’ts of Fitness for Salespeople
Laura distills her wisdom into actionable tips:
Do:
- Protect your workout time—make it a top priority.
- Find joy in your training—pick activities you enjoy.
- Get professional support for accountability and learning.
Don’t:
- Compare your progress to others; your journey is unique.
- Pursue extreme, unsustainable routines.
- Separate health from career success—they are intrinsically linked.
Self-Care Is a Smart Sales Strategy
Laura’s story is proof positive that investing in fitness doesn’t just change your body; it elevates your mindset and professional capabilities. Fitness doesn’t have to be about chasing perfection.
It’s about finding a routine that builds confidence, keeps energy high, and helps you show up as the best version of yourself.
For sales professionals aiming to reach new heights, perhaps the missing piece isn’t just a new strategy—it’s stronger self-care and a commitment to physical wellbeing. Self-care isn’t selfish. It’s essential.
Resources & People Mentioned
Connect with Laura Hayton
Connect With Paul Watts
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