Sales Reinvented
In this episode, I’m joined by Steve Harding, Senior Vice President of Sales EMEA at SalesLoft and global sales leader, for a deep dive into how AI is reshaping the revenue workflow. We cut through the hype to uncover the real value AI brings to sales teams, from serving as the “air traffic control” for overwhelmed account executives to accelerating pipeline creation through smarter signal prioritization. Steve shares powerful examples from his own organization, unveils practical AI use cases for prospecting and deal progression, and emphasizes the importance of keeping the human touch...
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Julie Holmes is a renowned AI expert, inventor, and tech entrepreneur who’s with me on the show to discuss how AI is reshaping the buyer-seller dynamic. She shares her expertise on how to manage when AI-empowered buyers are more informed (and sometimes misinformed), making the salesperson’s role as both educator and “un-educator” more vital than ever. Julie breaks down how sales pros can leverage AI to boost efficiency and personalize their approach while preserving the irreplaceable human skills of motivation, determination, and empathy. Julie reveals her “20-60-20” framework for...
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There’s a proven link between physical fitness and sales performance. My guest this week, wellbeing and performance expert George Anderson, joins me to share his strategies for boosting energy, focus which I’m sure you’ll agree are key ingredients for thriving in the demanding world of sales. We discuss the impact of daily habits like morning routines, and mindful “powering down” at the end of the day. You’ll also be inspired by George’s personal ultramarathon journey and learn practical tips for overcoming common obstacles like lack of time and burnout. If you’re ready...
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Sales professionals are renowned for their drive, energy, and resilience. Yet, behind every high-performing salesperson lies a critical, often-overlooked factor: physical fitness. In this episode, we welcome back Shane Gibson, a global sales performance expert, AI for sales strategist, and accomplished author. Shane shares his wealth of knowledge on the link between physical fitness and sales performance, revealing how health and mindful habits drive long-term results in the high-pressure world of sales. We discuss actionable fitness routines and strategies to manage stress, stay resilient,...
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At first glance, it may seem like the relentless pursuit of targets and numbers in sales has little in common with the discipline of physical fitness. But in this episode of the Sales Reinvented podcast, we peel back the layers to reveal just how intertwined the two really are. Drawing on years of experience in both revenue leadership and personal training, Charles Needham breaks down how simple wellness habits can "uncover alpha in overlooked data" and prepare sales professionals for the daily stresses of the job. Charles shares practical, science-backed advice on how simple habits, like...
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In the world of sales, the relentless pressure to perform can take a toll on physical and mental health. But what if the secret to sustained sales success wasn’t just about hitting targets, but also about how you care for your body and mind? On this episode of the Sales Reinvented podcast, I sat down with Jamie Crosbie, TEDx speaker, sales leader, and founder of Proactivate, to explore the powerful link between fitness and professional sales performance. Here’s how building habits around health can elevate not just your mood, but your sales results. Outline of This Episode [01:20]...
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B2B sales leader Kent Kononoff is back with us on the show to share his expertise on the crucial, and often overlooked, connection between physical fitness and sales performance. Drawing from over 25 years of experience, Kent shares how discipline, consistency, and resilience developed through fitness routines can directly improve outcomes in the sales world. The conversation uncovers Kent’s favorite daily habits for staying energized, the role of nutrition and sleep, and practical strategies for overcoming the lifestyle challenges sales professionals often face. Whether it’s hiking...
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Jarrod Gies brings more than just sales wisdom to the table; he’s also a dedicated fitness coach, kickboxing instructor, and advocate for the powerful connection between physical fitness and professional success. Jarrod shares practical insights on how routines like morning walks, strength training, and mindful meal prepping are not just good for the body but are vital boosters for energy, focus, and resilience in high-pressure sales roles. He explains how discipline in the gym translates directly to discipline in the office, and why making time for recovery and hydration is just as crucial...
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What if the key to unlocking these capabilities lies not in another sales workshop, but in a pair of running shoes or a set of gym weights? On this episode of the Sales Reinvented podcast, I talk with Randy Neufeld, President and GM at Kubota Thunder Bay, who shares how his journey from sluggish and overweight to fit and focused transformed not just his health, but his entire sales career. Outline of This Episode [00:00] The role of fitness in building strong customer relationships and leading high-performing teams. [04:50] Consistency and planning ahead are key to effective workouts. [08:24]...
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Managing energy through fitness is vital for sales success, as Steve Whittington, President of Roadmap, go-to-market strategist, and mountain climber, well knows. Steve offers insights into the routines and habits that boost resilience, focus, and motivation in this demanding profession. From lead climbing and HIIT training to the importance of making fitness sacred, Steve highlights how prioritizing well-being can directly impact confidence, stress management, and ultimately, sales results. Steve shares actionable tips on bringing your best self to every client interaction, and shares a...
info_outlineThis week on the show, we welcome Denis Champagne—a trilingual sales coach, elite athlete, and creator of the Body Business Balance framework—for a powerful conversation all about the link between physical fitness and sales performance.
Drawing on over 35 years of experience in international sales leadership and coaching, Denis shares how athletic discipline, strength training, and healthy lifestyle choices can transform not only your personal well-being but also your professional sales results.
From the value of discipline over motivation, to practical advice on building resilience and maintaining focus, Denis offers actionable insights for sales professionals who want to perform at their best without burning out.
This episode is packed with inspiration to help you strengthen both your body and your career.
Outline of This Episode
- [00:00] Using fitness enhance sales performance without burnout
- [05:26] Sales and fitness both require doing disliked tasks for greater benefits.
- [07:07] Encourage clients to clarify their goals to inspire self-motivation and decision-making
- [10:13] Community and self-care help manage life's challenges
- [11:13] Denis’ top three fitness and performance dos and don’ts
- [12:44] A real-world example of improving sales performance through physical fitness
The Overlooked Link: Fitness and Elite Sales Performance
Sales is often seen as a mental game—strategy, psychology, and persuasion take center stage. But Denis reframes fitness as more than exercise—he defines it as the ability to navigate your life with more resilience, sustainability, and leverage.
Translate that to sales, and it’s easy to see the overlap: high-performing salespeople serve others best when their own bodies and minds operate optimally. Sales is fundamentally about serving others.
When we neglect our health, we lose the capacity to serve our clients well. You can’t sell “at your best” if you’re rundown, fatigued, or lacking motivation.
Lift Heavy, Eat Real, Sleep Deep
What fitness practices create the biggest impact? Denis leans heavily into the importance of strength training, a lesson carried from his days as a gold-medal squash player and still relevant today.
Maintaining muscle and strength is important as we age, he says—both for longevity and for keeping your edge in high-pressure fields like sales.
His formula is simple:
- Lift heavy.
- Eat real food.
- Sleep well.
Denis’s approach to nutrition is simple: If it has more than two ingredients or your great-grandmother wouldn’t recognize it, it’s not real food.
This approach demystifies healthy eating, making it easier to adopt a well-balanced diet.
Discipline Over Motivation: The Secret Driver of Consistent Success
A recurring theme in the episode is the distinction between motivation and discipline. Both in fitness and sales, motivation is fleeting—what matters most is the discipline to act even when you don’t feel like it.
Discipline is about doing what you need to do, regardless of how you feel, Denis explains.This lesson carries profound importance for salespeople.
Prospecting, cold-calling, or other less-loved tasks are akin to tough gym sessions; they’re rarely fun, but crucial.
Clarity of why ensures discipline takes over when motivation fades—Denis cites research where “why” was deemed the single most important word in the English language.
Community, Consistency, and the Value of Now
Sales, like fitness, can be isolating. Denis urges professionals to connect with supportive communities—whether fellow athletes, peers, or accountability groups.
Sharing progress, celebrating personal bests, and rallying together builds positive momentum and fortifies against burnout.
Don’t wait too long to make changes; life moves quickly, and postponing hard but beneficial changes only makes them harder later.
Embrace challenges today, and you’ll age—and sell—with greater vitality and ease.
Fitness as a Foundation for Achievement
Denis closes by sharing a real-world example of a coaching client who became a world champion swimmer while building a thriving private counseling practice.
The consistent planning and rigorous routine required by athletic training mirrored and strengthened his business habits. As Denis wisely notes, “How you do one thing is how you do everything.”
Physical fitness is an investment in your professional edge. Appreciate your life, strive to be stronger, take on the tough challenges—and remember that your discipline in the gym shows up in your sales numbers.
Selling is about serving, but to truly serve others, you must first care for yourself. That’s the real win-win.
Resources & People Mentioned
Connect with Denis Champagne
Connect With Paul Watts
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