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Core Ideology Presentation

ScaleUp Radio

Release Date: 12/13/2021

Episode #655: From Acquisition to Focus: Scaling NBR - with Michaela Cusack show art Episode #655: From Acquisition to Focus: Scaling NBR - with Michaela Cusack

ScaleUp Radio

In this episode of ScaleUp Radio, host Kevin Brent is joined by Michaela Cusack, solicitor and co-owner of NBR, to explore what really happens when you acquire an established business and then set about changing its direction. Michaela and her business partner Matt acquired NBR in 2020. They were stepping into an unfamiliar intellectual property sector, taking responsibility for a long-established team and, almost immediately, dealing with the impact of Covid. Their rationale for the acquisition was compelling. Through Matt’s work in mergers and acquisitions, they had seen how businesses...

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Episode #654: ScaleUp Club: Brand Promises. Say It, Mean It, Live It - with Jake Young show art Episode #654: ScaleUp Club: Brand Promises. Say It, Mean It, Live It - with Jake Young

ScaleUp Radio

What does your business really promise its customers – and would your team, your suppliers and your customers all give the same answer? This special edition of ScaleUp Radio was recorded live at our latest ScaleUp Club, where we explored the theme “Brand Promise: Say it, mean it, live it.” Rather than our usual one-to-one conversation, this episode brings together three parts of the ScaleUp Club session: an AI Pulse update from Paul Rhodes of Green Gorilla Software, some thoughts from Kevin Brent on why brand promise is a strategic issue rather than simply a marketing one, and a...

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Episode #653: From Kitchen Table to Entrepreneurship - with Carole Duck show art Episode #653: From Kitchen Table to Entrepreneurship - with Carole Duck

ScaleUp Radio

What happens when you spot a problem in your own life, create a solution at home, and gradually discover there could be a much bigger business hiding inside it? In this episode of ScaleUp Radio, Kevin Brent talks to Carole Duck, founder of Duxanall Dogbedz, about building a product-led business from the kitchen table, bootstrapping its growth and finding opportunities to move from a handmade product towards a more scalable and potentially higher-margin business. Carole’s original product came from a very practical problem: a puppy that kept chewing expensive dog beds. Her solution was a...

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Episode #652: Is Command and Control Holding Your Business Back? - with Peter Laughter show art Episode #652: Is Command and Control Holding Your Business Back? - with Peter Laughter

ScaleUp Radio

In this episode of ScaleUp Radio, Kevin Brent is joined by Peter Laughter for a fascinating discussion about distributed leadership, why traditional command and control management is increasingly becoming a constraint on growing businesses, and what leaders can do instead. Peter knows the command and control model from experience. He grew a staffing business from around $500,000 to $12 million in revenue in five years. But that success eventually exposed a problem familiar to many growing businesses: when too many decisions and too much responsibility sit with the person at the top, the leader...

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Episode #651: Transforming Chaos into Calm: The Boutique Housekeeping Revolution - with Caroline Chilly and Harriet Greenmount show art Episode #651: Transforming Chaos into Calm: The Boutique Housekeeping Revolution - with Caroline Chilly and Harriet Greenmount

ScaleUp Radio

In this episode of ScaleUp Radio, Kevin Brent is joined by Caroline Chilley and Harriet, co-founders of Boutique Housekeeping, a business that is changing the way busy families think about support in the home. Boutique Housekeeping sits in the space between a traditional cleaning service and employing full-time household staff. Its house managers provide a much broader service, helping with housekeeping, tidying, laundry, shopping, meal preparation, errands and PA-style tasks. But this conversation is about far more than housekeeping. It is a fascinating ScaleUp story about finding the right...

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Episode #650: The Art of Leadership: Empowering Founders to Scale Their Businesses - with Tom Van Dyke show art Episode #650: The Art of Leadership: Empowering Founders to Scale Their Businesses - with Tom Van Dyke

ScaleUp Radio

What happens when the thing that got your business growing becomes the very thing stopping it from scaling? In this episode of ScaleUp Radio, Kevin Brent is joined by Thom Van Dycke to explore a challenge that will be familiar to many founder led businesses: growth initially comes because of the founder’s network, relationships, energy and ability to sell. But eventually, there are only so many people the founder knows and only so many hours in the day. At that point, the founder can become the bottleneck. Thom’s own journey into business is unusual. After spending around 20 years as a...

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Episode #649: Building A Business That Can Run Without You show art Episode #649: Building A Business That Can Run Without You

ScaleUp Radio

In this episode of ScaleUp Radio, host Kevin Brent is joined by entrepreneur Rachel Hill, whose journey takes us from building and selling a multi site childcare business to breathing new life into a closed model village and launching a new consumer brand almost by accident. Rachel started Hillside Childcare at just 26, converting a granny flat into a 16 place nursery as a way of helping to pay a new mortgage. That first nursery eventually became a four site operation looking after 299 children. What makes Rachel’s story particularly interesting is not simply the growth. It is what she...

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Episode #648: Focus, Data and Building a Business That Can Scale - with John Readman show art Episode #648: Focus, Data and Building a Business That Can Scale - with John Readman

ScaleUp Radio

In this episode of ScaleUp Radio, host Kevin Brent is joined by John Readman, founder of ASK BOSCO and Modo25, to explore what it really takes to turn a big idea into a focused, scalable business. John's journey offers a particularly useful lesson for founders: sometimes scaling isn't about doing more. It's about narrowing your focus. ASK BOSCO was created to tackle a problem familiar to many e-commerce businesses. Marketing teams can see return on ad spend, finance teams can see profitability, and platforms such as Google, Meta and TikTok all report their own versions of performance. But...

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Episode #647: How to Codify Your Company’s Genius and Escape Commoditisation - with Simon Bowen show art Episode #647: How to Codify Your Company’s Genius and Escape Commoditisation - with Simon Bowen

ScaleUp Radio

What makes your business genuinely different? And, more importantly, could your team explain it without you in the room? In this episode of ScaleUp Radio, Kevin Brent talks with Simon Bowen about the Models Method, the power of visual thinking, and why growing businesses need to codify the distinctive thinking that sits behind what they do. Simon argues that many founder-led businesses have something genuinely special, but much of it remains locked inside the founder’s head. As the business grows, that thinking can become diluted internally. The result is that customers increasingly struggle...

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Episode #646: ScaleUp Club - Aligning Personal & Business Goals - with James West show art Episode #646: ScaleUp Club - Aligning Personal & Business Goals - with James West

ScaleUp Radio

This episode of ScaleUp Radio is a little different. We’re taking you inside one of our monthly ScaleUp Club sessions, where members get the opportunity to explore some of the challenges that come with building and scaling a business, share their experiences and put questions to our guest. This month, our main theme was Aligning Personal & Business Goals, and we welcomed back James West, co-founder of ONLE, for a Q&A about building a business that supports the life you actually want to lead. We also had an AI Pulse update from Tim Winstanley, looking at AI watermarking, the...

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More Episodes

On this week’s episode of ScaleUp Radio we are bringing you another presentation from the ScaleUp Club Meeting.

 

If you’ve listened to any of the previous presentations that we’ve delivered you’ll know the large amount of value and advice in each one.

Here's a couple of links to previous presentations:

Action Planning -

https://traffic.libsyn.com/secure/scaleupradio/Action_Planning.mp3

Roles & Accountability -

https://traffic.libsyn.com/secure/scaleupradio/Roles__Accountability.mp3

 

Each presentation that we’ve done has dealt with a different aspect of running a business - and this episode is looking at core ideology, in particular the values and purpose.

 

As always, there is plenty of ground covered in this episode, including:

 

 - Why having a core ideology is important, what are the benefits to you and your team

 - What should it look like; how long should it be, how many sentences should it have?

 - How you can apply your core ideology, and how you can adapt it from one industry, or department, to another.

 

You’ll also hear from a couple of business owners, who will give their own insights. So, we have:

 

David Lynes - Unique IQ

 

Clare Vale - Sign Solutions

 

Also, there is also panel discussion with a group of business owners who discuss their own core ideologies.

 

During the presentation, I mention a couple of slides that were visible to the people in the meeting. Don’t worry, you’re not missing out on anything by not being able to see them - but if you would like a copy of the slides, get in touch [email protected]

 

As always, there is a lot of takeaways in this episode. I’m sure you’ll find something that will either help you create your core ideology, or check that your working in the best way for your business.

 

David Lynes can be found here:

 

linkedin.com/in/davidlynes

 

https://www.uniqueiq.co.uk/

 

Clare Vale can be found here:

 

linkedin.com/in/clare-vale-6032b416

 

https://www.signsolutions.uk.com/

 

ScaleUp Radio cannot be held responsible for the content of third party websites

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

You can get in touch with Kevin here:

[email protected]