451 Building a Culture of Innovation and Customer Service with Frank Lecrone
Scaling UP! H2O
What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with , Founder, President, and CEO of . What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at...
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450 Wastewater Advocacy and Innovation with Robin Deal
Scaling UP! H2O
“The More You Know” - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. , AquaPure Product Manager at unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From “clear water in a jar” to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics),...
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449 Michael Bourgeois on AWT Partnerships and Professional Growth
Scaling UP! H2O
Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, , explains how AWT’s liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT’s RTO structure: volunteer liaisons track and influence work at groups...
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448 2025 Halloween Special
Scaling UP! H2O
Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for...
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447 Unlocking Team Potential with Culture Index with Randi Fargen
Scaling UP! H2O
Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From “assessment fatigue” to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three...
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446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish
Scaling UP! H2O
How do you make “right person, right seat” a repeatable system—not a hope? ’s (President) and returning guest (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted...
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445 Industrial Water Week 2025: Careers Friday
Scaling UP! H2O
Industrial Water Week 2025: Careers Friday brings the celebration back to first principles—mentors, disciplined training, and field diagnostics that go beyond the screen. Trace reflects on the people who invested in his craft, recognizes guest contributors across the week, and issues a practical challenge to invest in one new professional before the day ends. Foundations that Compound A candid mentorship story anchors today’s episode. Trace recalls how early-career intimidation turned into decades of teaching fundamentals and math at AWT—proof that asking better questions...
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444 Industrial Water Week 2025: Wastewater Thursday
Scaling UP! H2O
Wastewater isn’t an endpoint—it’s a decision point. On Wastewater Thursday, host Trace Blackmore, CWT sharpens the operator’s toolkit with field-tested lessons: dose by mechanism, verify by sampling discipline, and use wastewater’s fast feedback to protect quality, cost, and permits. Sampling discipline protects credibility Trace recounts an early-career moment when an inspector sampled the wrong location, triggering alarms. Immediate, methodical resampling—guided by logs and a clear process map—proved the system was in spec. The leadership takeaway: embed verification before...
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443 Industrial Water Week 2025: Cooling Wednesday
Scaling UP! H2O
Cooling Wednesday is about performance, protection, and proof. Trace Blackmore invites the Nation to get hands-on with cooling equipment and share field photos while offering a practical reminder: learn to navigate the chiller’s user interface—because it’s your fastest route to actionable diagnostics, documentation, and energy impact. Reading the Chiller UI—From Intimidation to Insight Modern microprocessor interfaces reveal real-time and historical data that matter to heat transfer: temperatures, loading, and power trends. If you’ve avoided the panel out of fear of...
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442 Industrial Water Week 2025: Boiler Tuesday
Scaling UP! H2O
Boiler rooms reward clarity: how many BTUs from the flame actually arrive in steam—and stay there to do useful work? For Boiler Tuesday, Trace Blackmore, CWT, treats boiler care as heat-transfer management across the full train, from feedwater and deaeration to distribution and condensate return, with dry steam as the operational benchmark. Heat Transfer Is a Leadership Metric Dry steam isn’t a detail; it’s throughput. Steam on its worst day carries ~1,150 BTUs while hot water on its best day carries ~180 BTUs. When carryover creates wet steam, production loses energy at the...
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Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces.
Boiler Rooms, Myths, and Real Risks
From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for observation. He urges listeners to advocate for basics—task lighting, a table, and smarter workflow—so test results are usable, repeatable, and defensible.
Sampling That Won’t Scare Your Data
Sampling isn’t the job—thinking is. Trace reviews essentials: collect safely (sample coolers when available), fill bottles with no headspace, cool samples to about “hand-holdable” (~100°F) before running tests, and remember temperature and prep sensitivities—especially sulfite tests that use starch. Poor cooling “cooks the potatoes,” skewing readings. Tie every test to a hypothesis about system behavior; use results to prove or disprove what you think is happening.
Observation > Automation
Don’t just grab a bottle and walk. Log pressures and temperatures (DA/FT), verify blowdown practices (including surface blow and any cooling devices), check the sample cooler, and review boiler logs. Pair disciplined observation with testing so numbers have context.
Stretch Past the “Butterfly Line”
Halloween also prompts a leadership challenge: if you haven’t felt “butterflies” lately, are you still stretching? Trace revisits public-speaking growth, previews his AWT presentations (presenting craft, Start With Why, Working Genius, and processes), and encourages pros to reframe nerves as excitement on the way to competence.
Make the boiler room less cinematic and more professional. Better lighting, better setup, and hypothesis-driven testing produce better calls—and better outcomes for customers.
Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
07:05 - Why Hollywood loves boiler rooms
10:10 — Disney’s Tower of Terror queue through a “boiler room” and hidden Mickeys
13:31 – Don’t just sample – Observe
15:02 - Safety first: sample coolers when available; protect yourself from burns
35:21 - Water You Know with James McDonald
47:05 – Halloween Throwback
Connect with Scaling UP! H2O
Website: www.scalinguph2o.com
LinkedIn: https://www.linkedin.com/company/scalinguph2o/
YouTube: Scaling Up! H2O Podcast - YouTube
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Annual Convention and Exposition 2025
Scaling UP! H2O Academy video courses
Start with Why Ted Talk
Ep 166 The One Where We Celebrate Halloween
Ep 325 Rising Together: Conquering Challenges through Collective Support
Ep 427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty
Water You Know with James McDonald
Question: What is the pressure of a fluid called that's measured relative to "atmospheric" pressure?
2025 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
