455 Mentors, Mindset, and the CWT: Owning Your Water Career with Nella Fergusson
Scaling UP! H2O
“So one thing I never do is try to start giving remediation or advice before I truly have understood and diagnosed the problem.” Mentorship and certifications don’t replace experience—but they can accelerate it when paired with the right mindset and a disciplined approach to learning. (District Manager, Southern California, ), lays out what “growing up” in industrial water treatment actually looks like: repeated exposure to real problems, strong diagnostic habits, and a willingness to keep learning long after year one. Learning that keeps...
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454 Water Recycling, Innovation, and Industry Wisdom with Dr. Kelle Zeiher
Scaling UP! H2O
Industrial cooling is one of the biggest levers industrial facilities can pull on water use—and it’s getting harder to ignore as data centers and other high-heat operations grow. Returning guest (Project Manager at ) breaks down what water reuse looks like when you move past slogans and into the realities of pretreatment, concentrate management, footprint, and cost. Cooling water reuse: the scale of the opportunity Dr. Zeiher reframes “drought” beyond rainfall, emphasizing aquifer recharge and the limits of focusing only on household restrictions. She...
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453 Water Risk, Governance, and Community Engagement with Dr. Annette Davison
Scaling UP! H2O
Industrial water professionals sit at the intersection of risk, regulation, and community trust. In this episode, (“the water risk doctor”) joins Trace Blackmore to show how disciplined governance, clear supply chain thinking, and community engagement can turn fragmented water systems into coherent, defensible risk management frameworks. Water risk from source to customer Annette starts with a simple question most customers never ask: “Where’s your water coming from?” She walks through a conceptual supply chain from source to end point—collection, transfer, treatment,...
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452 UV Innovation and Whole-Building Water Safety with Ron Blutrich
Scaling UP! H2O
Entamoeba histolytica nearly ended Ron Blutrich’s scientific career. Instead, it pushed him to rethink how we protect people in multi-family buildings, senior facilities, and dense urban centers from invisible microbiological risks in their drinking water. In this episode, he joins host Trace Blackmore to unpack what whole-building UV can (and can’t) do for Legionella, biofilm, and real-world water safety. When One Bad Cup of Water Redefines a Career In the middle of his PhD in molecular genetics, Ron drank from an under-sink reverse osmosis tap at an Airbnb and...
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451 Building a Culture of Innovation and Customer Service with Frank Lecrone
Scaling UP! H2O
What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with , Founder, President, and CEO of . What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at...
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450 Wastewater Advocacy and Innovation with Robin Deal
Scaling UP! H2O
“The More You Know” - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. , AquaPure Product Manager at unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From “clear water in a jar” to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics),...
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449 Michael Bourgeois on AWT Partnerships and Professional Growth
Scaling UP! H2O
Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, , explains how AWT’s liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT’s RTO structure: volunteer liaisons track and influence work at groups...
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448 2025 Halloween Special
Scaling UP! H2O
Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for...
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447 Unlocking Team Potential with Culture Index with Randi Fargen
Scaling UP! H2O
Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From “assessment fatigue” to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three...
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446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish
Scaling UP! H2O
How do you make “right person, right seat” a repeatable system—not a hope? ’s (President) and returning guest (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted...
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Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces.
Boiler Rooms, Myths, and Real Risks
From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for observation. He urges listeners to advocate for basics—task lighting, a table, and smarter workflow—so test results are usable, repeatable, and defensible.
Sampling That Won’t Scare Your Data
Sampling isn’t the job—thinking is. Trace reviews essentials: collect safely (sample coolers when available), fill bottles with no headspace, cool samples to about “hand-holdable” (~100°F) before running tests, and remember temperature and prep sensitivities—especially sulfite tests that use starch. Poor cooling “cooks the potatoes,” skewing readings. Tie every test to a hypothesis about system behavior; use results to prove or disprove what you think is happening.
Observation > Automation
Don’t just grab a bottle and walk. Log pressures and temperatures (DA/FT), verify blowdown practices (including surface blow and any cooling devices), check the sample cooler, and review boiler logs. Pair disciplined observation with testing so numbers have context.
Stretch Past the “Butterfly Line”
Halloween also prompts a leadership challenge: if you haven’t felt “butterflies” lately, are you still stretching? Trace revisits public-speaking growth, previews his AWT presentations (presenting craft, Start With Why, Working Genius, and processes), and encourages pros to reframe nerves as excitement on the way to competence.
Make the boiler room less cinematic and more professional. Better lighting, better setup, and hypothesis-driven testing produce better calls—and better outcomes for customers.
Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
07:05 - Why Hollywood loves boiler rooms
10:10 — Disney’s Tower of Terror queue through a “boiler room” and hidden Mickeys
13:31 – Don’t just sample – Observe
15:02 - Safety first: sample coolers when available; protect yourself from burns
35:21 - Water You Know with James McDonald
47:05 – Halloween Throwback
Connect with Scaling UP! H2O
Website: www.scalinguph2o.com
LinkedIn: https://www.linkedin.com/company/scalinguph2o/
YouTube: Scaling Up! H2O Podcast - YouTube
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Annual Convention and Exposition 2025
Scaling UP! H2O Academy video courses
Start with Why Ted Talk
Ep 166 The One Where We Celebrate Halloween
Ep 325 Rising Together: Conquering Challenges through Collective Support
Ep 427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty
Water You Know with James McDonald
Question: What is the pressure of a fluid called that's measured relative to "atmospheric" pressure?
2025 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
