468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry
Release Date: 03/20/2026
475 Inside the Boiler: Inspection, Failure Analysis, and Photography with Cheryl Heiser
Scaling UP! H2O
A boiler failure can create pressure quickly: production is down, emotions are high, and the water treater may be the first person blamed. of . joins Trace Blackmore, CWT, to walk through a more disciplined way to evaluate boiler issues by looking beyond chemistry alone. Why Boiler Failures Need a Broader Lens Cheryl brings field experience from the OEM boiler side, conventional water treatment, and purified tannin boiler treatment. Her perspective is rooted in the idea that no two boilers are the same. Design, operating conditions, fuel, history, circulation, steam...
info_outline
474 Questions from the Scaling UP! Nation about Trace
Scaling UP! H2O
Every career in industrial water treatment is shaped by decisions, mentors, credentials, systems, and the willingness to keep learning. In this special mailbag-style episode, Trace Blackmore, CWT, answers questions from the Scaling UP! Nation about how he entered water treatment, why he started the podcast, what professional credentials have meant to him, and what he is still working to improve. This conversation gives water professionals a practical look at the habits behind a long career in the industry: getting involved early, documenting customer conversations, building strong...
info_outline
473 From Oil to Water: How the Water Midstream Sector Was Born with John Durand
Scaling UP! H2O
Industrial water professionals often think about water in terms of treatment, compliance, reuse, and operational risk. John Durand brings a different but closely connected view: water as infrastructure, water as a managed resource, and water as a strategic part of energy development. , one of the early pioneers of the water midstream sector and CEO of Magnificent Desolation, LLC, joins Trace Blackmore to explain how produced water moved from a disposal challenge to a large-scale infrastructure opportunity. From Disposal Model to Managed Resource John describes how...
info_outline
472 Finding and Fixing the Invisible: Chris MacDonald on Pressure Pipe Inspection and Rehab
Scaling UP! H2O
"Document everything." Spring startup season exposes more than operational stress. It also reveals what happened months earlier when systems were laid up poorly, maintenance steps were skipped, or warning signs were documented but not acted on. In this episode, Trace Blackmore connects that reality to a broader infrastructure problem: hidden damage inside pressure piping systems that operators often cannot see until a leak, rupture, or budget crisis forces action. Why hidden pressure pipe problems are so expensive , CEO and President of , explains why pressure pipe...
info_outline
471 Biofilms, Biocides, and TTPC: A Deep Dive with Dr. Jeff Kramer
Scaling UP! H2O
Biofilm is not a fringe issue in cooling systems. As Dr. Jeff Kramer explains, it is a given. That matters because biofilm affects heat transfer, contributes to corrosion, and can serve as a reservoir for Legionella in treated systems. In this conversation, Trace Blackmore and Dr. Kramer examine what experienced water treaters should be looking for when choosing and evaluating a microbiological control program. Biofilm as an operating problem Dr. Jeff defines biofilm as a community of microorganisms attached to a surface and held together by an external polymeric matrix. From there,...
info_outline
470 Wastewater Enthusiast: Training the Next Generation Online
Scaling UP! H2O
has built a following by doing something wastewater operators have needed for a long time: making practical technical education easier to access. In Episode 470, he explains why that matters, how he built , and what the industry still gets wrong about training, certification, and knowledge transfer. From test prep to true understanding A major thread in this conversation is the gap between passing an exam and actually understanding plant operations. Shawn reflects on his own early experience with certification prep, where classes helped him recognize test questions but did not always help him...
info_outline
469 ABMA: The Oldest Association Meets Today’s Challenges
Scaling UP! H2O
Boiler performance rarely depends on a single decision. It depends on design, controls, maintenance, workforce capability, and, as this conversation makes clear, the quality of water treatment. and explain how is addressing those realities by connecting manufacturers, representatives, suppliers, and field stakeholders around education and practical guidance. Why ABMA still matters in a changing boiler market ABMA has been in place since 1888, but this discussion is not about preserving old structures for their own sake. Scott and Shaunica describe an association that has expanded beyond...
info_outline
468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry
Scaling UP! H2O
Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...
info_outline
467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely
Scaling UP! H2O
What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...
info_outline
466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2)
Scaling UP! H2O
AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...
info_outline
Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of Association of Water Technologies (AWT). The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry.
How Association of Water Technologies (AWT) was formed
One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The association did not start primarily as a training platform or networking group. It grew out of a business crisis in the 1980s, when independent water treaters were struggling to secure product liability and pollution coverage at prices that would not put them out of business. Tom explains how that pressure led a small group to create an insurance-focused structure that eventually required an association. From there, the collaborative side of AWT expanded into education, technical papers, meetings, and broader support for the independent water treater.
Why Association of Water Technologies (AWT)’s culture feels different
Tom also gives language to something many professionals have experienced but may not have fully defined: AWT members often compete in the same field while still sharing technical knowledge freely. He points to relationships as the reason. Trust, geography, and the practical reality of how accounts are won reduce the sense of technical knowledge as a threat. That helps explain why AWT has become a place where mistakes, lessons learned, and operating insight can be shared in ways that genuinely help other professionals improve.
Why the CWT is changing
A major focus of the episode is the next chapter of the Certified Water Technologist designation. Tom explains that AWT is pursuing ISO-aligned process work and ANSI recognition so the CWT carries stronger independent, third-party credibility. He walks through why that matters, what the CWT commission is doing, how the current process may change, and why he believes ANSI recognition will help the credential gain broader acceptance with customers, spec writers, government authorities, and technical institutions.
What this means for professionals now
This conversation lands on a practical point: the CWT is meant to distinguish serious professionals without making the credential feel inaccessible. Tom is clear that those already preparing should not wait. He also underscores that AWT technical training supports the body of knowledge, but it does not teach to the exam. For leaders, owners, and technical professionals, this episode is a strong reminder that industry standards matter most when they improve confidence, sharpen judgment, and strengthen trust in the field.
Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
00:46 — Trace explains why AWT matters so much to industrial water treatment professionals.
03:37 — Trace shares the story behind the “magic button” and how it helps people connect at industry events.
07:20 - Upcoming Events for Water Treatment Professionals
11:05 - Words of Water with James McDonald
13:20 - Interview with Tom Brandvold, CWT, President at Premier Water and Energy Technologies and former president of the Association of the Water Technologies
18:18 - Tom explains the origin story of AWT
24:05 - Tom talks about volunteering within AWT over the years
34:14 - The conversation shifts to the CWT designation
37:01 - Tom explains why AWT is pursuing ANSI recognition for the CWT
48:11 - Tom and Trace discuss how ANSI-recognized CWTs could matter in legislation and water safety language
49:00 - Tom talks about the biggest challenge in the accreditation process: ISO 17024 conformance
53:35 - Tom makes an important distinction: AWT training does not teach to the exam
55:03 - Tom explains why professionals should pursue the CWT
Quotes
“The association ah was founded so that those who joined could have access to this captive insurance market where we were self-insuring so that all of us could stay in business.”
"The veil of threat is removed, and you share very freely.”
“We are committed as a trade association to add prominence to the CWT certification.”
"If you want to distinguish yourself from everyone else out there, this is the way to do it.”
"My magic wand would ensure that everybody has safe drinking water”
Connect with Tom Brandvold, CWT
Email: carmac@premierwater.com
Website: CRB Water | Safe, Sustainable & Data-Driven Water Treatment Solutions
LinkedIn: CRB Water: Overview | LinkedIn
Guest Resources Mentioned
ANSI / ANAB Personnel Certification Accreditation
AWT Technical Reference & Training Manual
AWT CWT Exam Candidate Handbook
Kelly: More Than My Share of It All by Clarence L. Johnson
Titanic Thompson: The Man Who Bet on Everything by Kevin Cook
A.J. Foyt - Volume 1: Survivor, Champion, Legend Hardcover by Art Garner
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Fearless Pricing by Casey Brown
410 Unleash Your Pricing Power: Casey Brown's 'Fearless Pricing' Revolutionizes Business Value
154 The One With AWT President, Tom Brandvold, CWT
426 Sustaining Success: Tom Hutchison on Leading Through Generational Change
127 The One With Tom Hutchison
Words of Water with James McDonald
Today's definition is a thin barrier that only permits passage of certain particulates or compounds to pass through but inhibits others. It is a semi-permeable skin of which the pass-through is determined by the size or special nature of the particles or compounds. Can you guess the word?
2026 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
