Libsyn Directory

456 The 12 Days of Scaling UP! H2O 2025

Release Date: 12/26/2025

468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry

Scaling UP! H2O

Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...

467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely

Scaling UP! H2O

What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...

466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2)

Scaling UP! H2O

AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...

465 From Classroom to Cooling Towers: Teaching Water Treatment with Dan Merritt (Part 1)

Scaling UP! H2O

Industrial water training only works when the knowledge transfers. That means the material lands with the audience, survives the drive home, and shows up later in the field when decisions get made. , Sales Manager at , brings a rare perspective to that problem. He started as a teacher (chemistry, calculus, physics), entered industrial water treatment on February 5, 2002, and later became part of the AWT training team. This conversation follows the path from classroom instruction to boiler rooms and cooling towers, then uses that journey to examine what makes technical training...

464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter

Scaling UP! H2O

"Don't be afraid to say I don’t know. - Will Ritter” Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable...

463 Mapping the Future of Water Innovation with Paul O’Callaghan

Scaling UP! H2O

“If you say something over and over often and enough, it becomes true because perception is reality.” has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he’s watched repeat across water entrepreneurs, pilots, and...

462 From Lab Chemist to Field Mentor: Water, Culture, and Representation

Scaling UP! H2O

Industrial water work rewards people who can move between precision and practicality. brings both. She started as a lab chemist, then transitioned into field service with , where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on...

461 Corrosion, Lead, and Algae: New Tools for Old Water Problems

Scaling UP! H2O

Corrosion rarely announces itself as a “big water problem.” It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. (CEO) and (chemist/Chief Science Officer) of lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry...

460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson

Scaling UP! H2O

Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door , Founder and CEO of , explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam...

459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva

Scaling UP! H2O

Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” , CEO and Co-founder of frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of...

More Episodes

A year-end recap is more than a highlight reel—it’s a practical reset. In this New Year episode, Trace Blackmore walks through 2025 using a “12 Days of the Scaling Up Nation” format, tying together performance, community growth, listener engagement, and the sponsor support that keeps the podcast and its companion tools available at no cost.

Year-end by the numbers

Trace explains how he used to track every stat closely—and how that shifted into an unhealthy measure of self-worth—so the team now uses numbers as feedback, not validation. He notes the show released 56 brand-new episodes in 2025 (including the additional releases during Industrial Water Week) and explains why the data still matters: it helps confirm what the community is using, such as discussion guides and other tools, and what needs to be improved.

Most-downloaded episodes and what listeners leaned into

Trace shares the three most-downloaded episodes of 2025:

Episode 405 — cooling water innovation using treated wastewater
Episode 418 — maleic acid (with Mike Standish)
Episode 424 — chlorine dioxide (the most downloaded episode of the year)

Engagement that keeps learning moving

The episode highlights growth in the Scaling Up Nation across newsletter subscriptions, discussion guide downloads, and an expanding LinkedIn community.

Recognition, partners, and momentum into 2026

Trace acknowledges milestones including AWT naming Scaling Up H2O the official podcast of the Association of Water Technologies, and he thanks the sponsors who make the podcast’s free content possible—19 sponsoring partners in 2025. The episode closes with a direct invitation for listeners to share what they want to learn next, who they want interviewed, and what stories could help the industry keep “raising the bar.”

Listen to the full conversation above. Explore related episodes below.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:50 — Show open and New Year framing: a reset point for leaders and operators heading into 2026

03:10 — Why the retrospective exists: improve the next year and celebrate what the Scaling Up Nation achieved together

05:00 — The format revealed: “12 days” of highlights built from what happened in 2025

08:40 — The final 2025 “Water You Know” question: hydroxide ion formula—and the answer reveal

16:30 — The top three downloaded episodes of 2025

29:00 — Signature segments and field lessons: community participation, Detective H2O, and “quicker is not better

Quotes

“Slow is smooth and smooth is fast.”

“It’s not going to take somebody’s job away because of AI, but somebody who knows AI or is familiar with AI over somebody that is not familiar with it and refuses anything with AI, that person will probably take that other person’s job.”

“Lift others as you rise.”

Connect with Scaling UP! H2O

Submit a show idea: Submit a Show Idea

LinkedIn: in/traceblackmore/

YouTube: @ScalingUpH2O

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

405 Cooling Water Innovation: Harnessing Wastewater for Sustainability

418 Maleic Acid-Based Corrosion Inhibitors: Expanding the Water Treatment Toolbox with Mike Standish