464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter
Release Date: 02/20/2026
484 Risk, Resilience, and Water Security with Dr. Newsha Ajami
Scaling UP! H2O
Industrial operations depend on water of a predictable quantity and quality, yet many organizations still treat that reliability as a given. joins Trace Blackmore, CWT, to examine water security as a business continuity issue and resilience as the ability to withstand pressure, maintain operations, and recover quickly when systems fail. Connecting Risk, Resilience, and Recovery For industrial water users, water security means maintaining access to the quantity and quality required to operate without interruption. That reliability depends on...
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483 From Process Engineer to Process Architect: Alicia Butler‑Pierre on Making Work Flow
Scaling UP! H2O
Industrial water professionals understand flow, pressure, heat exchange, wastewater, boilers, condensers, and process control. Alicia Butler-Pierre brings that same engineering logic into business systems, showing how work, information, decisions, and people move through an organization. Alicia, CEO of Equilibria, joins Trace Blackmore, CWT, to connect process engineering, operations management, Lean Six Sigma, dashboards, professional training, and business infrastructure. Her message is clear: whether you are moving water through a pipeline or work through a company, the question remains the...
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482 Preserving Our Industry’s Story – Paul Petersen and the Industrial Water Exhibit
Scaling UP! H2O
Industrial water treatment has always supported industry, but much of that story remains invisible to the public. Paul Petersen wants to change that by helping establish an industrial water treatment presence at the National Museum of Industrial History in Bethlehem, Pennsylvania. Paul Petersen, former president and CEO of Trident Technologies and current leader of the Industrial Water Task Group, joins Trace Blackmore to explain why preserving the industry’s history matters. His vision is not simply a static display of old equipment. Instead, the goal is to...
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481 From Waterfalls to SOPs: Building Better Utilities with Kalpna Solanki
Scaling UP! H2O
Water utility work depends on more than technical knowledge. It depends on clear procedures, current documents, practical training, and performance conversations that reflect what operators actually do in the field. In Episode 481, Trace Blackmore, CWT, welcomes back , President and CEO at , for a practical conversation on building stronger utilities through standard operating procedures, competencies, and performance evaluations. Kalpna shares how outdated SOPs, disconnected training tools, and top-down documentation can create risk, confusion, and missed...
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480 From Engineering Numbers to People, Power, and Policy with Sherine El‑Wattar
Scaling UP! H2O
Industrial water professionals work with chemistry, equipment, permits, and performance targets every day. Yet every gallon also moves through a framework of policy decisions: who can withdraw water, how it may be used, what quality must be returned, and whose needs are considered when systems are designed. , a science network officer supporting the Working Group II Technical Support Unit, brings an engineering foundation and a human-centered perspective to those questions. Her work focuses on climate impacts, adaptation, vulnerability, and risk while helping...
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479 Water Treatment: The Next Generation - Hustle Culture Meets Emotional Literacy with Tiffany Wentz‑Root
Scaling UP! H2O
In today’s episode of Scaling UP! H2O, host Trace Blackmore sits down with workplace resilience expert and U.S. Marine veteran to decode how different generations show up in the industrial water treatment industry. From the Silent Generation’s post‑war loyalties through Baby Boomers’ commitment to long hours, Gen X’s distrust of corporate loyalty, Millennials’ desire for purpose and feedback, and Gen Z’s demand for emotional literacy, the conversation illustrates how each cohort was shaped by historical and technological upheaval. The discussion reframes “hustle...
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478 Rethinking Power Plant Water and Steam Chemistry with Brad Buecker (Part 2)
Scaling UP! H2O
Power plant water and steam chemistry does not fail in isolation. A mistaken unit, an unused analyzer, an overdesigned pretreatment system, or a misunderstood condensate return problem can ripple across equipment, permits, production, and safety. In this Part 2 conversation with of and Buecker Associates, Trace Blackmore continues a practical discussion on the details that shape industrial water decisions. Brad shares field stories from combined cycle plants, package boilers, wastewater permitting, membrane systems, and decades of technical writing. When Small Errors Become Expensive...
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477 Rethinking Power Plant Water and Steam Chemistry with Brad Buecker (Part 1)
Scaling UP! H2O
Power plant water and steam chemistry is not a background task. It affects safety, reliability, metallurgy, production, and the decisions plant teams make under pressure. In Part 1 of this conversation, Trace Blackmore, CWT, welcomes Bradley Buecker of SAMCO Technologies and Buecker Associates to examine what happens when familiar assumptions go unchallenged. Safety Comes First in High-Energy Systems Bradley begins with the lesson that has shaped decades of his work: safety. Power and industrial systems involve heat, flow, moving equipment, chemicals, confined spaces, lockout/tagout...
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476 Positive Communication, Temperaments, and the WOW Effect with Paule Genest
Scaling UP! H2O
Communication shapes how teams learn, respond, correct, and build trust. Trace Blackmore, CWT welcomes returning guest Director, Sales and ESG (Environment, Social and Governance) Water and Energy TGWT / The Tannin Guys for a conversation on positive communication, temperaments, the WOW Effect, and how water professionals can use words with more clarity and care. Communication With a Positive Impact Paule reframes positive communication as communication with a positive impact. The goal is not fake positivity or polished language....
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475 Inside the Boiler: Inspection, Failure Analysis, and Photography with Cheryl Heiser
Scaling UP! H2O
A boiler failure can create pressure quickly: production is down, emotions are high, and the water treater may be the first person blamed. of . joins Trace Blackmore, CWT, to walk through a more disciplined way to evaluate boiler issues by looking beyond chemistry alone. Why Boiler Failures Need a Broader Lens Cheryl brings field experience from the OEM boiler side, conventional water treatment, and purified tannin boiler treatment. Her perspective is rooted in the idea that no two boilers are the same. Design, operating conditions, fuel, history, circulation, steam...
info_outline"Don't be afraid to say I don’t know. - Will Ritter”
Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency.
Respect the coupon, protect the data
Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable corrosion-rate intelligence. Will Ritter of MetaSpec (formerly Pacific Sensor) explains the fundamentals—pre-weighed coupons, exposure time, cleaning, and calculating corrosion rate in MPY (mils per year). The point isn’t that the coupon is your pipe; it’s that the coupon becomes a reliable, relative gauge over time when variables are controlled.
The “five things” that make results repeatable
Will outlines practical failure points that quietly ruin comparisons quarter to quarter: alloy selection (and staying consistent), surface area (and what happens when hardware covers the coupon), surface finish (including why scratches and pits matter), weight accuracy (and why kitchen/postage scales don’t belong in the workflow), and protective VCI packaging that prevents premature corrosion in storage and transit.
Brand building, trade shows, and getting comfortable saying “I don’t know”
Will shares his path from Pacific Sensor to MetaSpec and what it looks like to merge brands intentionally heading into 2026. The discussion also moves into trade show presence and digital marketing, plus a simple confidence framework: get comfortable saying “I don’t know, but I can find out,” and build communication reps—he points to Toastmasters as a low-stakes way to do that.
Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
02:20 — Trace sets the stage: why corrosion coupons matter as diagnostic data
04:05 — What a coupon is (size, pre-weighed precision) and why tiny changes matter
06:14 — Trace’s “four things” water treaters manage (and what microbial control is not)
07:07 — The “lasagna battery”: anode/cathode/electrolyte/path in a real-life example
08:50 — Defining corrosion (ISO 8044 and NACE definitions referenced)
09:50 — Corrosion cost perspective: “2.5 trillion” and “3.5% of global GDP” (as cited)
10:53 – Words of Water with James
12:38 – Events for Water Professionals
14:56 — Will Ritter introduction and why the podcast helped him understand the industry
18:30 — How Will got into coupons: Pacific Sensor, mentors, and early AWT exposure
24:36 — Trade show mindset: don’t be afraid to say “I don’t know”
27:50 — Toastmasters as a practical system for better speaking and confidence
31:25 — Pacific Sensor → MetaSpec; co-branding and planned transition “starting in 2026”
34:06 — Coupon basics and MPY explained in clear operational terms
36:51 — The big misunderstanding: coupons as a relative gauge (not “the pipe”)
40:06 — The “five key characteristics” behind usable coupon data
58:10 — Best-practice takeaway: treat coupons like a lab test brought into the field
01:06:35 — Close: why Trace “owes a lot” to that “little slip of metal”
Quotes
“Use the coupon as a relative gauge of the corrosivity of the system.” - Will Ritter
“Surface finish is critical… a change in surface finish is going to impact corrosion results.” - Will
“Treat your coupons… like you are taking a laboratory test and bringing it into the field.”
“It’s not a piece of metal. It’s very special. Treat it as such.”
“Digital marketing is free… small businesses need to take advantage of free resources.”
Connect with Will Ritter
Phone: (713) 882- 1427
Email: williamrritter@gmail.com
Website: Pacific Sensor - Buy Corrosion Coupons and Test Specimens
LinkedIn: https://www.linkedin.com/in/williamryanritter/
https://www.linkedin.com/company/pacific-sensor/about/
Guest Resources Mentioned
Material World: The Six Raw Materials That Shape Modern Civilization by Ed Conway (Audiobook)
Steel Isn't Hard (To Learn) by Shane Turcott (Paperback)
Pacific Sensor Corrosion Coupon Installation Guide
Water Treatment Flyer- Pacific Sensor
Metaspec Capabilities Presentation
ASTM-G1-25 Standard Practice for Preparing, Cleaning, and Evaluating Corrosion Test Specimens
TP25-18 The Impact of Metal Surface Roughness on Corrosion Monitoring Water Treatment
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
304 Pinks and Blues: Corrosion Coupons
075 The One that’s All About Corrosion Coupons
AWT Guidelines on Corrosion Coupons
Corrosion cost perspective: “2.5 trillion” and “3.5% of global GDP”
Words of Water with James McDonald
Today's definition is any of the elements found in Group VIIA, also known as Group 17, of the Periodic Table, including fluorine, chlorine, bromine, and iodine, characterized by the ability to disinfect water.
2026 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
