How to Fix Trades Marketing by Using StoryBrand to Boost Calls and Stand Out with Amber Gaige

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family’s plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success.

This conversation focuses on Amber Gaige’s work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships.

In this episode, here's what you can expect to learn: 

1. How using the StoryBrand framework creates clear messaging and builds trust.

2. Why focusing on emotional problems helps create loyal customers.

3. How positioning your business as the guide leads to long-term growth.

4. Why small marketing changes can have a big impact on your success.

5. How clear communication across all platforms makes your business stand out.

Timestamps ⏰

00:20 - Introduction

01:08 - Introducing Amber Gaige

02:10 - Amber’s Background in Trades and Marketing

05:32 - What is the StoryBrand Framework?

06:47 - Why Clear Messaging Builds Trust

10:42 - How Focusing on Customer Emotions Drives Loyalty

14:30 - Positioning Your Business as the Guide

17:00 - Small Changes in Marketing for Big Growth

19:15 - The Importance of Consistent Communication

21:30 - How StoryBrand Helps Service Businesses Stand Out

23:45 - Key Marketing Strategies for Trades Business Owners

26:00 - Real-Life Example of StoryBrand in Action

28:30 - Amber’s Advice for Business Owners

30:00 - Closing Thoughts and Final Takeaways

If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated 😉).

Links & References:

LinkedIn: 

• Amber Gaige

• Far Beyond Marketing

Website: 

• Far Beyond Marketing

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk