490: Sales In Your Sleep: The 3 steps to building your dream sales system
Release Date: 01/08/2025
507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
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501: You’re Not Asking for Permission Anymore (here's what we are doing)
The Shift Show
If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to “sound smart” is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.
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500: Hot Take: Your Group Program Isn’t Scalable Because You Don’t Want It To Be
The Shift Show
If your group program feels like a full-time 1:1 job with extra people… this one’s for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You’ll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what’s actually killing your scalability, and how to rebuild your program so it’s easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel...
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499: I hired a personal assistant...here's what happened
The Shift Show
In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You’ll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it’s really like working inside a...
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498: Seeing the Gold in the Dip: The Opportunity Episode
The Shift Show
In this follow-up to “Are You Fcked?”*, Nicole and Dan go deeper into what’s really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You’ll learn how to shift from “nothing’s working” to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you’re...
info_outlineIn this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications.
What You’ll Learn in This Episode:
- Why speaking to your Rich Niche is the foundation of any successful funnel.
- How to create offers that consistently sell without requiring constant effort.
- The role of trust-building offers and how they drive qualified leads into your higher-ticket programs.
- A breakdown of the 4 Funnels that power Nicole and Dan’s Predictable Sales Model:
- Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease.
- Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs.
- One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell.
- Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot.
- A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success.
Why You’ll Love This Episode:
Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep.
Links & Resources Mentioned:
- Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. DM "Sleep" on Instagram or click here.
- Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click here.
- Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. Learn more here.
- Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate here.