Episode 98: Best Practices for Raising Your Prices
The Fierce Factor with Kaeli Lindholm
Release Date: 03/07/2022
The Fierce Factor with Kaeli Lindholm
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In this special episode of The Fierce Factor Podcast, I’m bringing you Part 1 of our Female Founder Forum, where I sat down with three powerhouse women in aesthetics—Lauren Grandanetti of Sunday Skin, Morgan Kraut of MK Esthetics, and Gabrielle Hudson of Onyx Medical Aesthetics—for a raw, unfiltered conversation about building loyalty programs that actually work. We’re talking about the truth behind memberships, what makes patients stay loyal, and how to design programs that build community, protect your margins, and grow recurring revenue without discounting your value. This...
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In this episode of The Fierce Factor, I’m unpacking the truth about loyalty programs, and why so many in aesthetics are missing the mark. We’ve been sold the idea that memberships and loyalty programs are the secret to patient retention. But here’s the reality: most are designed backwards. They rely on discounts, lock patients in with contracts, and create operational chaos — all while eroding profit and burning out your team. I’ll share what the world’s most trusted brands, think Costco, Starbucks, and Peloton, understand about loyalty that most aesthetic practices overlook....
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Loyalty programs are everywhere in aesthetics, but most of them are built backwards. In this episode of The Fierce Factor Podcast, I’m pulling back the curtain on one of the industry’s most misunderstood business strategies: loyalty and membership programs. While consultants and conferences love to hype memberships as the silver bullet for retention, the truth is, loyalty isn’t built by locking patients in, it’s earned by investing in them. I’ll share how to design loyalty programs that actually drive growth, protect margins, and inspire long-term patient relationships, not...
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info_outlineWe are all experience post pandemic price increases as consumers, but as business owners there is not a ton of great advice around how to gently adjust pricing in a way that keeps your business operations running with lucrative profit margins, continues to attract the most ideal, most loyal clients, and saves you from a windfall of headaches and complaints.
And you know me, I’m all about sharing practical wisdom that you can actually implement… So today we are going to discuss best practices for raising your prices.
I want to help you get really comfortable with this process of increasing your prices routinely and share with you some of our most high end clients.
I’ll break up today’s episode into 3 parts:
- Why we believe in and teach high ticket brand positioning in our academy
- When you know it’s time to raise your prices
- Best practices for implementing a price increase without disrupting the client experience
I suspect this week's episode is going to encourage you to take pause and evaluate how your pricing strategy is impacting your business model, your client experience, and your bank account.
But before you dive in, be sure to head over to www.klcconsultants.com/interviewboss to get thyself registered for this week’s hiring masterclass. Learn how to find the best and brightest candidates and how to be a vixen in the interview process.
The event will take place March 9,10 with a day one session on interviewing strategies and day two live role play. You’ll be given a comprehensive resource guide to follow along and dissect the live interview. It’s like your own interview lab.
My goal for this session is to help you:
- Clue in on my insider tips for expanding your candidate pool
- Learn to immediately recognize red flags in the hiring process
- Grab your popcorn and get a front row seat to a live interview
Here’s the thing… Interviewing can be an elusive endeavor. Some employees' best skill is crushing their interview then sucking at their job.
I’m often told “I wish that employee performed as good as their job as they did in their interview”
And the reality is, there is an art to interviewing (and a few practical strategies) that will help you take the driver’s seat, ask the right questions to determine if a candidate is going to cut it in your culture and growing company.
The good news is, you can totally do this. If you want to grow a sustainable business, mastering this skill will be critical because the only way to scale your business in a way that relies on assets (ahem human capital) instead of your precious time and energy is by building a badass team who is capable of lightening our load!
So if you want to take more stress free vacations, raise your prices pronto and sign up for this free crash course today! Again the link is…
www. klcconsultants.com/interviewboss
This free session will be limited to 25 participants so be sure to snag your spot asap!
Thank you so much for tuning in today, leader. I can’t wait to hear all of your price increase success stories!
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