Ask Annie: Should I Create My Own Program Or Teach Something Well Known?
Release Date: 10/03/2023
Real Advice About Making Money With Your Own Course Or Program: Open Coaching Call Replay
Rebel Therapist
Wednesday, November 20th is the last day to sign up for early access to create your program. Do you have a sense of what having your own course or program could do for your career? If you’ve been sitting on an idea for a while, I want to invite you to create your program with me. This is the process where you take your incredible strengths as a therapist or healer and you create a signature program so that you can serve more people, make more money, and get your best ideas out of your head and into a unique container you’ll be able to offer over and over. We go through an 11 week process...
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How Can I Run Great Group Calls?
Rebel Therapist
Today I’m talking about how to run engaging and effective group calls in your signature program, rather than calls that leave people bored or frustrated or just not showing up. When I say PROGRAM, I’m talking about a niched, outcome oriented, structured container. Your program might be a workshop, retreat, group coaching program, course, or some hybrid of different formats. These are the kinds of programs that are always in demand because they actually help people make significant transformations. I’m not talking about flimsy self-led courses here. I’m talking about programs where your...
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Ask Annie: Are People Just Looking For A Quick Fix? I Don’t Offer That!
Rebel Therapist
The fact that you are providing a real and nuanced process rather than a quick fix is actually not a problem. It’s how you’re going to attract the right folks to your work. Therapists and healers work with me to create high quality, niched programs beyond private practice. The people I work with have a ton of integrity. What I mean by that is that the people I work with really give a shit about the work they do and the programs they create. They care deeply about the people they help. As they’re getting clear on their niches, I hear something like this from many of them: “I like to...
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Why It’s NOT Too Late To Create Your Program
Rebel Therapist
If you want to work in a different way, but you feel like maybe it’s too late to start your own signature program or you regret not starting sooner, this episode is for you. In the last couple of years I have done a LOT of things that I had thought maybe it was too late to do. So I feel you. One of those has been returning to roller skating. You know the proverb. The best time to plant a tree was 20 years ago. The next best time is now. For me, the best time to return to roller skate would have been 30 years ago. The next best time just happened. I went to roller discos as a kid in the early...
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When You Feel Resistance
Rebel Therapist
I help therapists and healers who have private practices to add a second part to their business models. I show you how to create a niched and outcome based program that you can get known for and offer to people all over the world. Learn more about that and get on the notification list at . I would love to see your name on that list. You’ll get informed as soon as enrollment opens, which happens very soon. I realized I need to tell you something today: Even if you are doing your marketing right, you probably won’t enjoy it all of the time. This is sort of a part 2 to my last podcast...
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Stop Reactive Marketing
Rebel Therapist
I help therapists and healers who have private practices to add a second part to their business models. I show you how to create a niched and outcome based program that you can offer to people all over the world. Learn more and get on the waitlist at . I would love to see your name on that list. You’ll get informed as soon as enrollment opens next month. I’m gonna talk about my houseplants for a moment, but this episode is really about how to create effective marketing practices. I had a moment of freak out with my houseplants the other day. I looked up and saw that a group of my plants...
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Two Sisters Create A Program With Kaitlyn & Meghann Ellis
Rebel Therapist
I love encouraging healers and therapists to think deeply and creatively about what their work could look like. I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create. Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with? In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together! Meet Kaitlyn and Meghann Ellis. Meghann Ellis is a therapist with over 18 years...
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Is It OK To Do Less Long-Term Work?
Rebel Therapist
This is a short episode and it’s really about you giving yourself permission to do the work that is going to feel most joyful and sustainable for you. I’m going to talk about two different roles we might choose for ourselves as therapists, healers and coaches: A catalyst who helps people through a big and clear change in a particular area of their lives. OR An integrator who helps people grow and maintain changes over a long period of time in many areas of their lives. I know there’s a lot of overlap and nuance between these 2 roles. Therapists I work with who want to create signature...
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A Program For Moms With ADHD | Robin Gibler
Rebel Therapist
Some people create the program they needed for themself. As you move through a challenging situation and you grow from it, learn about yourself, and find community, you realize: “This did not need to be QUITE this hard! I want to create a process or a container to help people move through this with more support.” If you also happen to be a therapist or healer, you may realize you’re uniquely equipped to create something really effective and powerful. My guest Robin Gibler did just that when she created a program for moms with ADHD. Robin is a licensed professional counselor specializing...
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Do Less Emotional Labor In Your Business
Rebel Therapist
At first this will seem like a story about my online yoga instructor. But it’s really a story about making your business more sustainable by stopping unnecessary and exhausting emotional labor. First of all, I know what you’re thinking. It’s so unexpected to hear about a 52-year-old white woman doing yoga. Kidding. This past fall I was getting back into yoga after several years away. I started with a 30-days-of-yoga video series by an instructor. I sensed that I’d like her in real life. She had spunk, made kind of inapropriate jokes, wore fun rocker outfits, and had good banter. She...
info_outlineI got this question recently from someone getting ready to expand their business to beyond private practice. They want to start offering a non-therapy program within their own business.
“Should I create my own program from scratch, or should I just deliver an established method from a well-known person?”
For example, although it’s not the example this person gave: Brene Brown’s Dare To Lead method.
Here’s my answer without knowing any of the particulars.
First of all…nothing is new under the sun. Whatever program you offer will be influenced by your learning lineages and your mentors…
So the REAL question is: will you create something new by bringing together many influences, giving them all credit, and blending them in a unique way?
OR
Will you primarily use one established method from a mentor and jump through the hoops of getting that license or certification or purchasing that curriculum, so that you can use it in its entirety and put their name on it?
To figure this out, ask yourself: What is the truest, most high quality and aligned offering you can make right now?
Which choice will be of the highest service to your participants?
A good reason to use someone else’s method is that you feel clear that it is the most aligned choice.
A misguided reason to use someone else’s method is that you think it will be easier to create and sell it.
Since you’re creating this program within your business, you will likely be working just as hard with either choice.
Whether you sell someone else’s method or create your own, you will…
- Identify who it’s for (your niche)
- Create or adapt the program
- Do messaging and marketing work to bring in participants
In the business I’m running now, I’ve created my own method while giving a ton of credit to the people I’ve learn from.
You can’t get through my program without hearing about Tara McMullin, the business strategist who has had the biggest influence on me. And you hear about many other folks whose influences are woven into my programs.
At this point I’m so hooked on creating my own processes and weaving together many influences, I can’t imagine I’ll ever teach someone else’s entire method ever again.
But once I did! In this week’s episode, I share a story about running a couples workshop using someone else’s method with permission. Listen to learn from my experience so you can skip my mistakes.
Show notes at https://rebeltherapist.me/podcast/210