The Most Important Marketing Strategy (It Doesn’t Require Social Media)
Rebel Therapist
Today I’m talking about the most effective way to fill a signature program beyond private practice: Creating and nurturing Ideal Referral Partnerships. If I were to coach my clients to do only ONE kind of marketing, this would be it. Another word for this is networking. You’re probably already doing this, but you might not be doing it very strategically. When I meet someone who says they don’t do any marketing, but they’ve got customers or clients, I know they HAVE been marketing. They just didn’t see their behavior as marketing. I often find out that the marketing they’ve been...
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The Email You’re Afraid Of Getting
Rebel Therapist
If you fear bothering people with your marketing, this is for you. I recently got the worst email I’ve opened in over a year. I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after. In the context of life, this email is really NOT that bad at all. No trigger warning necessary. I’m sharing this because I know many of you are really afraid of getting an email like this. I’m hoping hearing about my experience will help you feel less afraid of getting an email like this. I’m hoping that you feeling less afraid will help you...
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Getting Over The Finish Line With Hard & Important Stuff
Rebel Therapist
I’ve had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today. Then I’ll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing...
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A Program Based On Art Journaling With Lea Seigen Shinraku
Rebel Therapist
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You’re about to hear how she transformed her program over the last several years, why she loves...
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A Thriving Grief Program With Amy Hyun Swart
Rebel Therapist
Do you ever dream of creating a program you’ll love running over and over again? My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy. As you listen to this conversation, one thing I want you to notice is how much Amy enjoys running this program and never seems to experience it as a grind. You’ll hear how she created her program and how she continues to fill it after so many iterations. And by the way, it’s...
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The Least Stressful Way To Start A Group Program
Rebel Therapist
Today I’m gonna talk about one of the fastest and least stressful ways to start a group program. Let’s say you’re excited to run a signature program beyond your private practice, and you know you want it to be a small group. I relate. I LOVE running groups. Just a few reasons you might be in love with the idea of creating a group program: Participants benefit from each other’s wisdom and feel less alone. You make more money. A sense of accountability is often bigger in a group. Groups give you energy. You’re gifted at running groups. In a group, you get the richness of discussion. ...
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Don’t Double Your Therapy Sessions
Rebel Therapist
Maybe you plan to double or significantly increase your income this year. If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you. You might feel like adding sessions is your ONLY option to increase your revenue. That’s not true. You’ve got other options. Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout? If you’re already seeing 12 clients or 15 clients and you’re starting to feel a bit of...
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Be Willing To Do These Three Things For A Successful Signature Program
Rebel Therapist
As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice. If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program. If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs. Go to now to register. I can’t wait to see you inside. Today I want to talk about a few really important things that set apart...
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How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox
Rebel Therapist
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives. That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was. As a sexuality coach, Samantha Fox works with women worldwide...
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Creating A Badass Group Program with Sonya Brewer (Encore)
Rebel Therapist
We’re sharing one of our favorite episodes as an encore this week. How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors. Here's some of what we talked about: Sonya’s framework to...
info_outlineI’m grateful to be running a tiny and simple business right now. I have no plans to grow this business up to 7 figures.
I was a bit hesitant to tell you that!
I feel some fear that you won’t think I’m a badass, or you’ll think I have upper limit problems or limited beliefs.
Maybe you won’t want to hire me because I’m not as ambitious as you hoped.
Or if you’re my friend who runs a larger and more complicated business, maybe you’ll think I’m judging you when you hear what I have to say about running a tiny business.
(I’m not. I promise!)
But since I have the desire to be radically honest and I think this serves you, I’m sharing it anyway.
I trust you to identify the parts of this that fit for you and the parts that don’t.
Note: I’m talking about service based businesses, because that’s what I know best.
Capitalism tends to point us towards one vision of what it means to be a successful business owner. And that’s being a business owner who always makes and does MORE.
Capitalism tends to pull us AWAY from noticing when we have enough, or even considering what enough might be.
Us feeling enoughness or satisfaction is NOT helpful to capitalism.
Here’s the default vision of a successful business owner:
- They’ve got a company bringing in revenue of 7 figures or more.
- They’ve hired a big team.
- They expand their business to serve more people year over year.
- These numbers are all as big as possible: total revenue, number of team members, number of followers, and number of people served.
- This person might be a coach who runs a course or membership with hundreds or thousands of members at a time. Perhaps they also have many many other offers at many price points.
But when I look around at my colleagues and friends who are having a good time and feeling fairly stable financially, I tend to see a people with tiny and simple businesses.
Here’s the vision of that (tiny) business owner:
- They’ve got a tiny team, like zero or one employees.
- They’ve got smaller revenue, like under 500k, but they get to keep more than half of that money.
- Their tech is simple.
- They don’t have much overhead.
- They have one or two high-touch offers.
Sometimes people come work with me hoping to create huge empires. I’m delighted to help them because the first phase in creating an empire should be to create a really solid small business. And that is what I help with.
When you start with a tiny, strong and simple business, you focus on creating value. And that’s where every business needs to start.
Listen to the episode to hear
- 2 stories of folks who scaled big, hated it, and decided to simplify and shrink their businesses
- How I keep Rebel Therapist simple
- How you can still serve more people with a tiny business
Show notes at https://rebeltherapist.me/podcast/212