Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
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Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners
Write Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
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Episode 192: Book Writing, Publishing, and Marketing the Introverted Way
Write Publish Market
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset. Time Stamps: 00:00 Interview with...
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Episode 191: Turn Your Book into a Business Asset with Paid Workshops
Write Publish Market
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...
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Episode 190: Revising Write.Publish.Market. in 2025 (Part 5)
Write Publish Market
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...
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Episode 189: Maximize Book Sales with Effective Ad Campaigns
Write Publish Market
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...
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Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations
Write Publish Market
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series. Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15...
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Episode 187: Use Your Book and Podcast Together
Write Publish Market
In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be...
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Episode 186: Business Visibility and Crafting a LinkedIn Success Story
Write Publish Market
In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy. Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn...
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Episode 185: Revising Write.Publish.Market. in 2025 (Part 4)
Write Publish Market
In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps Keywords: business owner, book marketing, book publishing...
info_outlineIn this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle’s unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating the self-publishing process, particularly noting the value of clear documentation and thoughtful design.
Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing, marketing books.
03:19 Going deeper led me to write book.
08:40 Series of books create a comprehensive business binder.
12:32 Balancing visual creativity with informative content creation.
14:07 Visuals engage differently; aesthetics motivate writing.
17:44 Self-publishing struggles without adequate support and budget.
22:25 Book aids in business calls, enhancing strategy discussions.
25:40 Offer simplified services, not whole design packages.
27:02 Align decisions with your values, despite popularity.
29:36 Recursiveness in business improves through clear documentation.
33:15 Book on brain memory processes, slightly complex.
Keywords:
Hiring out non-strength tasks, Aligned decision-making, Print-only book, Business binder, Decision overwhelm, ISBN publishing logistics, Handwriting vs. typing, Business strategy documentation, Visual book design, Engaging educational content, One-on-one reader interaction, Book series for business owners, Personal values in business, Brand voice development, Time boxing techniques, Memory improvement books, Reading habits, Book review importance, Self-publishing challenges, Traditional vs. self-publishing, Productivity in writing, Author Entrepreneurs Lab membership, Interactive learning, Practical business strategies, Publishing logistics support, Coffee table book design, Marketing self-published books, Personal writing process, Physically interactive books, Business content creation
Resources Mentioned:
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Artist's Way by Julia Cameron
Freaks Gleeks of Dawson Creek
In the Palaces of Memory
Time Boxing by Mark Zao Sanders
Margo's Got Money Troubles by Ruby Thorpe
About Our Guest:
Chantelle Andercastle works with solo entrepreneurs to create their own personal Business Binder—an evolving reference point that leads to more aligned and deliberate decisions. Beyond Brand Voice, the first title in her Aligned Action book series, offers entrepreneurs practical strategies and insightful exercises to define, refine, and consistently communicate their brand identity in a way that aligns with their values and goals. At Clear Quartz Creative, Chantelle offers hands-on help and engaging workshops for business owners who want to be more thoughtful decision-makers.
Book: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003
Website: https://www.clearquartzcreative.co/
Podcast: https://podcasts.apple.com/ca/podcast/aligned-action-podcast/id1567842542
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1EBNeH80941y1-Pdzv1-a8p3d5lSZ9aCjkTr1LIVbDsM/edit?usp=sharing